The “GenYLA” study is a new research study conducted by the Telemundo Communications Group, a proven leader in Hispanic research, on the current state of Young Latino Americans (YLAS), ages 18-34, one of the fastest growing and increasingly important segments of the population, especially for marketers.
Research
Immigration & Economy are top concerns for US Latinos.
impreMedia has partnered with Latino Decisions to release a series of six national polls among Latino registered voters. The ongoing tracking poll is set to reveal Latino’s perspectives on issues related to the economy, immigration, education and healthcare. It will also track their views about the performance of President Obama and Congress and their voting preferences leading up to the 2012 elections.
Pew Hispanic Center — NGLs Have Their OWN Digital Story (and it’s a good one)
After reading the press release that went out yesterday from the Pew Hispanic Center citing statistics about “Hispanics being less likely than Whites” across the board in their use of Internet, Broadband and Cell Phones, I felt it was important to write this response. I’ve seen the article and subsequent numbers circulated wide and far, and it is with that in mind that I’m asking you to PLEASE CIRCULATE THIS RESPONSE as well.
By David Chitel / New Generation Latino Media, Marketing & Entertainment Conference
Available at HispanicAd.com El Blog above
Latinos and Digital Technology – 2010
Latinos are less likely than whites to access the internet, have a home broadband connection or own a cell phone, according to survey findings from the Pew Hispanic Center, a project of the Pew Research Center. Latinos lag behind blacks in home broadband access but have similar rates of internet and cell phone use. DOWNLOAD REPORT HERE.
The varied regional Buying Patterns of Mexico’s Consumers.
With a population of more than 112 million people and an area about three times the size of Texas, Mexico is a vast country. As the second most populous country in Latin America and the most populous Spanish-speaking country in the world, it is a vital market for marketers and consumer packaged goods companies to understand. But to view Mexico’s consumers as uniform in their shopping habits and trends would be a mistake: consumption patterns vary widely based on where people live. Retailers and CPG manufacturers seeking to win in this diverse nation would do well to appreciate its regional diversity.
Brand names still the favorite among Hispanics shopping for personal care.
When times are tough, it is no surprise to find consumers opting for less-expensive products in order to save money. Equally unsurprising, lower-income households are more likely to trade down, but one group breaks the mold—Spanish-dominant Hispanics.
2010 Latino Cultural Identity Consumer Report.
Forward thinking marketers know the importance of connecting with Hispanic consumers. But understanding the complex and multidimensional Hispanic population requires expertise. DOWNLOAD REPORT HERE.
Generations and their gadgets.
Many devices have become popular across generations, with a majority now owning cell phones, laptops and desktop computers. Younger adults are leading the way in increased mobility, preferring laptops to desktops and using their cell phones for a variety of functions, including internet, email, music, games, and video. DOWNLOAD REPORT HERE.
Interactive Map showing Local 2010 Census Data
The U.S. Census Bureau launched an interactive map widget that showcases local-level 2010 Census population counts being delivered on a state-by-state rolling basis through March. The map currently displays data for each of the four states released this week: Louisiana, Mississippi, New Jersey and Virginia.
Unauthorized Immigrant Population: National and State Trends, 2010.
As of March 2010, 11.2 million unauthorized immigrants were living in the United States, virtually unchanged from a year earlier, according to new estimates from the Pew Hispanic Center, a project of the Pew Research Center. This stability in 2010 follows a two-year decline from the peak of 12 million in 2007 to 11.1 million in 2009 that was the first significant reversal in a two-decade pattern of growth. Unauthorized immigrants were 3.7% of the nation’s population in 2010. DOWNLOAD REPORT HERE.
Private label gets a quality reputation – consumers change their buying habits.
The private label market has enjoyed sales growth in recent years that isn’t likely to decrease in the near future. Private label companies continue to introduce better-for-you products and more attractive packaging, all while being easier on consumers’ pockets. Their efforts seem to be working, since recent Mintel research found that 44% of grocery shoppers believe store brand products are of better quality today than they were five years ago.
