The U.S. Census Bureau announced today that the 2010 Census showed the resident population of the United States on April 1, 2010, was 308,745,538.
Research
U.S. Census: A New Portrait of America Webinar — TODAY.
Secretary of Commerce Gary Locke, Acting Deputy Secretary Rebecca Blank and Census Bureau Director Robert Groves will release the first set of 2010 Census data at a news conference Tuesday, Dec. 21 at 11 a.m. EST at the National Press Club in Washington, D.C. The 2010 Census data to be released include the resident population for the nation and the states as well as the congressional apportionment totals for each state. The law requires the Census Bureau to report these results to the President by Dec. 31.
Aspiration to own a Home is strong across Ethnicities and Regions.
Fannie Mae released the second installment of its 2010 Own-Rent Analysis, with highlights of the last two of the report’s four major themes: Renting and Owning Behaviors by Race, Ethnicity, and Immigration Status and Economics of Owning and
Asian Brands dominate preference among Hispanic Buyers auto buyers.
Toyota, Honda and Nissan dominate new vehicle preferences among Hispanics in the U.S., according to Polk. The three companies account for 46.4 percent of the Hispanic market based on an analysis of new vehicle registrations for the first nine months of 2010.
Generations 2010
Major trends in how different generations of Americans use the internet
Available at
HispanicCMO.com
HispanicPRpro.com
HispanicAccountPlanner.com
Youth exposure to Alcohol Ads on TV growing faster than Adults.
Youth exposure to alcohol advertising on U.S. television increased 71 percent between 2001 and 2009, according to a report released by the Center on Alcohol Marketing and Youth (CAMY) at the Johns Hopkins Bloomberg School of Public Health. DOWNLOAD REPORT HERE.
Support of Customers in their Native Language gives competitive Advantage.
Businesses in telecommunications, financial services, utilities and insurance that offer customer service in the native language of the consumer will be the biggest winners as the stalled economy begins to move in 2011, according to a new joint report from AT&T and Language Line Services, the leading provider of language-based solutions.
Available at HispanicCMO.com
and
HispanicPRpro.com
Brands with Highest Equity among 8-24 Year Olds.
Leading global market research firm, Harris Interactive, released the 2010 results of the first annual Youth EquiTrend study, which asks 8-24 year olds to rate between 98 and 125 brands on several key elements of brand equity including familiarity, quality and purchase consideration. Youth EquiTrend® is a complement to Harris Interactive’s EquiTrend study which has been tracking consumers’ awareness and perception of brands for over 20 years.
Profile of a Teen Technology User.
When I was a kid, the first personal computers were just coming out. We had our beautiful Packard Bell that had less storage space than my flash drive, and (gasp) a floppy disk drive. I grew up in a time when consumers had to adapt to evolutions in technology, and brands had to find ways to use technology to reach consumers.
Census Bureau to Host Webinar on 2010 Demographic Analysis.
The Census Bureau will hold a webinar prior to the Dec. 6 release of the 2010 Demographic Analysis estimates of the national population by age, sex and race. The webinar will help explain the methodology behind demographic analysis, why it is conducted and how it relates to 2010 Census numbers and other U.S. population figures being released by the Census Bureau. Although not 2010 Census counts, these estimates provide one way of measuring the size of the U.S. population and will be used to analyze 2010 Census results.
2011 Trends: Census Highlights Demographic Shifts
The overall growth of the online population in the US is stagnating, and most future growth will come from increases in minority audiences including Hispanics, blacks, seniors and children.
Available at
HispanicCMO.com
HispanicPRpro.com
HispanicAccountPlanner.com
Food: The Social Network of the Ages
When you think about it, isn’t food the real social network of the ages? Food is, and always has been, that special bonding agent that connects family and friends—with no electronic device necessary! Whether we gather for holiday celebrations, special occasions or the traditional family dinner, food, plain and simple, brings people together. And, as the U.S. economy experienced one of the worst downturns in recent history, consumers showed a renewed focus on back-to-basics in-home cooking.
Kids in the U.S. Eyeing Big-Ticket Tech this Holiday Season
With Black Friday rapidly approaching, parents may want to get up early Friday morning to find deals, as a recent survey shows their kids are eyeing some wallet-stretching electronics this holiday season.
Technology Holiday Shopper Analysis.
The holiday shopping season is underway and American consumer interest in home technology products continues to expand. Scarborough Research examined households planning purchases of several key home technology products: HDTVs, Smartphones and MP3 players.
Americans feel Thankful this year despite Bad Economy.
Despite the economic crisis in the U.S. which has put many out of work and forced others to accept decreased benefits and pay, two in five Americans (41%) say this Thanksgiving they feel that they have more to be thankful for than a few years ago. Another two in five (41%) say they have about as much to be thankful for this Thanksgiving, compared to a few years ago and just over one in ten (13%) say they have less to be thankful for this year; 5% say they are not sure.
