Research

The Great Recession has divided America into two groups that are roughly the same size but that experienced very different economic downturns.

For a narrow majority of Americans (55%), the Great Recession brought a mix of hardships, usually in combination: a spell of unemployment, missed mortgage or rent payments, shrinking paychecks and shattered household budgets, according to a recent survey by the Pew Research Center’s Social & Demographic Trends project. But for the other 45% of the country, the recession was largely free of such difficulties. DOWNLOAD REPORT HERE.

VoodooVox surveyed 5,000 Hispanics asking if they were more likely to increase their Holiday spend (year over year) at 5 top retailers. The results is that of the surveyed retailers, Sears seems poised to have the biggest challenge within the Hispanic market (Spanish dominant, 18+). Survey results available on HispanicAd.com.

Telemundo Communications Group and Starcom Mediavest Group announced the roll out of the next phase of its Beyond Demographics, a study to understanding the various psychographic segments of U.S. Hispanics in America today.

Who said that all shoppers are alike? Well, all shoppers walk in and out of the store, browse the aisles and racks, and ultimately purchase a product or item. But, according to the 2010 Latina Shopper Study fielded this summer among a nationally representative sample of Latinas between the ages of 18 and 54, these shoppers browse differently and respond to different stimuli when shopping, and their behavior varies either by level of acculturation, place of origin or a combination of both. Que viva la diferencia!

Available at HispanicCMO.com

An Initial Analysis of the Monetary Transfers Data from the August 2008 Current Population Survey Migration Supplement — Monetary transfers, commonly called “remittances,” refer to personal transfers of money to and from relatives or friends who are living abroad. This report presents initial results on the occurrence, frequency and amount of transfers sent and received. DOWNLOAD REPORT.

If advertising is created to sell a product, service or even an idea, it’s helpful if the message is not only clear but also believable to the intended audience. However, only one in five American adults say they trust that advertising is honest in its claims all or most of the time (19%). Rather, a majority say they trust that advertising is sometimes honest in its claims (65%) and just over one in ten say that they never trust that advertising is honest in its claims (13%).

Although the Great Recession has hit Hispanics and Asians particularly hard, their buying power is expected to grow rapidly during the next several years, according to the annual minority buying power report released by the Selig Center for Economic Growth in the University of Georgia Terry College of Business.

The American Youth Study 2010 is a significant survey of the media and technology habits of America’s 12-24 year-olds, and represents a sequel to a study originally conducted by Edison in 2000. In addition to a sample of today’s 12-24 year-old Americans, this study also re-examines a cohort from the 2000 study – today’s 22-34 year olds – to analyze how their tastes and habits have changed over the past decade. DOWNLOAD REPORT HERE.

Geoscape revealed today at its 7th Annual Multicultural Marketing Summit the 2011 series of its American Marketscape DataStream (AMDS) which reports several compelling facts and trends on the evolution of the American economy and cultural make up. For several years, business and political leaders have been aware of the growing importance of Hispanics as a population sector in the United States. Geoscape revealed facts in the 2011 series that show explicit support for elevating the discussion on investment across industry and public service forums.

The recently released first-of-its kind 2010 Latina Shopper Study by Redbean Society and New American Dimensions reveals that 80% of Latinas say they prepare a shopping list but only half include specific products or brands in their list. For the most part, these women make a general list of items needed such as coffee, cereal or yogurt, than a specific list of brands they want to buy, like Folger’s, Honey Bunches of Oats or Dannon, for example.

Available at HispanicCMO.com

We’ve partnered with our friends at Hispanicad.com & HispanicCMO.com in order to publicize non-proprietary data on a regular basis over the next 13 weeks. In addition, we will post our comments around the data on RedbeanBlogs. We invite you to ask your questions and post comments of your own right here on RedbeanBlogs and we will respond.

The U.S. Census Bureau announced today that 74 percent of households in the United States filled out and mailed back their 2010 Census questionnaire, matching the final mail participation rate achieved in the 2000 Census. Twenty-two states, 1,553 counties, and 278 cities and townships with a population of 50,000 or more met or exceeded their 2000 Census participation rates. The District of Columbia and Puerto Rico also met or exceeded their rates.

The U.S. Census Bureau reports that 36.7 million of the nation’s population (12 percent) were foreign-born, and another 33 million (11 percent) were native-born with at least one foreign-born parent in 2009, making one in five people either first or second generation U.S. residents.