Research

The findings of the Univision-AP Poll relating to Higher Education show that Hispanics, despite acknowledging the value of a college degree, most often do not achieve the goal.

Immigrants, Latinos, and Asians account for large and growing shares of the U.S. economy and electorate. Overall, immigrants made up more than 12% of the U.S. population (or nearly 38 million people) in 2008, and more than 43% of them are naturalized U.S. citizens meaning they are eligible to vote. “New Americans”—immigrants and the children of immigrants—accounted for more than 8.6% (or 11.7 million people) of all registered U.S. voters in 2006. STATISTICS AVAILABLE HERE

Technology use among foreign-born Latinos continues to lag significantly behind that of their U.S.-born counterparts. The nativity differences are especially pronounced when it comes to internet use. While 85% of native-born Latinos ages 16 and older go online, only about half (51%) of foreign-born Latinos do so. When it comes to cell phones, 80% of native-born Latinos use one, compared with 72% of the foreign born.

The findings of the Univision-AP Poll relating to Politics show that Hispanics still overwhelmingly support the Democratic Party and the majority think President Obama is doing a good job overall, but the once solid Hispanic support is now waning. On issues important to Hispanics, the President received tepid ratings.

Radio consumption shows impressive year-over-year stability, according to an analysis of key listening metrics included in Nielsen’s spring 2010 ratings within 51 U.S. markets. The survey – which measured radio listening in March and April among 115,672 consumers representing a population of 14 million – is the most inclusive sample available in the radio measurement marketplace.

The findings of the Univision-AP Poll relating to the economy show that Hispanics were not immune to the worst economic downturn facing the nation and yet are extremely positive about their own situation. The study found that:

According to Epsilon Targeting consumer purchase behavior shifted due to economic conditions and social trends. Epsilon Targeting’s Annual Multichannel Trend Report, which is based on aggregated merchandise purchase data from the Abacus Cooperative database, will be released in two parts. The first report will focus on retail, business-to-consumer and business-to-business.

The Associated Press and Univision, with the support of The Nielsen Company and Stanford University, interviewed more than 1,500 Latinos from coast to coast. They were questioned in English and Spanish about their attitudes and experiences, on topics from politics to education, religion to economics.

Hispanics go online to socialize, research new products and find good deals—more so than many other groups. In 2010, Hispanics will spend $125 billion on consumer packaged goods products, accounting for 11.8% of all CPG spending, according to Nielsen. These factors create a lucrative opportunity for CPG suppliers that want a closer connection with this dynamic demographic.

In September 1968, Congress authorized President Lyndon B. Johnson to proclaim National Hispanic Heritage Week, which was observed during the week that included Sept. 15 and Sept. 16. The observance was expanded in 1988 by Congress to a monthlong celebration (Sept. 15 – Oct. 15), effective the following year. America celebrates the culture and traditions of those who trace their roots to Spain, Mexico and the Spanish-speaking nations of Central America, South America and the Caribbean.

The number of minority-owned businesses increased by 45.6 percent to 5.8 million between 2002 and 2007, more than twice the national rate of all U.S. businesses, according to the U.S. Census Bureau. In addition, the number of women-owned businesses increased 20.1 percent during the same period. The total number of U.S. businesses increased between 2002 and 2007 by 18.0 percent to 27.1 million.

The Center for American Progress, in conjunction with A Woman’s Nation, the Rockefeller Foundation, and TIME magazine, conducted a landmark study in the summer of 2009 into public attitudes about women, society, and the workplace. Women are approaching the historic milestone of constituting half of the workforce, and the study sought to determine how Americans felt about a range of changes in the nature of modern family life and work. DOWNLOAD REPORT HERE.

Women have enormous purchase power – 85% of all brand purchases are made by women. As the CHO – Chief Household Officer – American women make 92% of vacation purchases, 93% of food purchases and control $7 billion in annual spending. As the primary shoppers, women are a key audience for advertisers. For online advertisers, knowing what women want from the web is essential for campaign success. DOWNLOAD REPORT HERE.