Research

More than half (55%) of all adults in the labor force say that since the Great Recession began 30 months ago, they have suffered a spell of unemployment, a cut in pay, a reduction in hours or have become involuntary part-time workers, according to a new survey by the Pew Research Center’s Social and Demographic Trends Project.

It’s hard to escape news about the 2010 U.S. Census. Besides multiple mailings to every household in the country, the government has also launched a major advertising campaign with a budget of over one hundred million dollars. But what does the 2010 Census mean to the advertising and marketing community? What can we expect to learn from the 2010 Census? What will it reveal about the composition of the United States and Hispanics, the fastest growing minority group? How can we use this data to improve brand marketing efforts? Isaac Mizrahi, SVP, Managing Director at U.S. Hispanic agency Alma DDB, and veteran marketer Howard Konig explore the issues.

12-24 year olds are more connected, more tech savvy, and more likely to use personal devices such as smartphones, laptops and other gadgets for video viewing. They are also less likely to watch traditional television. But much of this is driven by economic necessity and lifestyle choices, and is likely to change as the younger becomes the older generation.

Euro RSCG Worldwide is showing a historic shift in consumer values and behaviors, as people begin to rethink what is important and how they want to live. Analyzing the findings of its survey of 5,700 adults in seven markets (Brazil, China, France, Japan, Netherlands, United Kingdom, United States), the company reveals how changes in consumer consciousness are driving people away from the hyperconsumerism of recent decades and toward a more mindful approach to living and consuming.

According to NRF’s 2010 Father’s Day Consumer Intentions and Actions Survey, conducted by BIGresearch, the average person will spend $94.32 on dear ole dad this year, up from $90.89 last year. Total Father’s Day spending is expected to reach $9.8 billion.*

Companies still face many challenges in using Web analytics and measurement effectively, but some are taking steps to address those problems and move toward more coherent and integrated measurement strategies, according to a spring 2010 study by Econsultancy and analytics firm Lynchpin.

comScore, Inc. released a study on the state of the Internet in Latin America. The report found that Internet usage across the region has witnessed significant growth in the past year, with visitation increasing 23 percent to now represent 8 percent of the world’s total Internet audience.