Research

MindshareWhen it comes to the World Cup 2010, Brazil is by far the favorite team of digitally savvy soccer fans around the world, according to a new study.

With the World Cup kickoff just underway, the tournament is on the mind – and broadband – of soccer fans worldwide. Using Brand Association Mapping (BAM), The Nielsen Company looked at the differences in what was driving the World Cup conversation online across seven different countries.

The U.S. Census Bureau released population estimates as of July 1, 2009, for the nation, each state and the District of Columbia by age, sex, race and Hispanic origin.

A new Harris Poll measures what Americans think about the United States or, more specifically, how they rate 16 elements of American life.

Large majorities of the public give high marks to science and technology, the Constitution, the quality of life and colleges and universities. Large majorities give poor marks to our political system, the economic system, public schools, the health care system and the legal system.

This report is based primarily on two data sources: the Pew Research Center’s analysis of demographic data about new marriages in 2008 from the U.S. Census Bureau’s American Community Survey (ACS) and the Pew Research Center’s analysis of its own data from a nationwide telephone survey conducted from October 28 through November 30, 2009 among a nationally representative sample of 2,884 adults.

According to a new AARP survey, Sex, Romance, and Relationships Among Hispanics Age 45 plus are more sexually active than their counterparts in the general population. The survey also showed that Hispanics believe that an active and healthy sex life is important in maintaining a successful relationship and that sexual satisfaction is higher among Hispanics 45 plus who are married than those who are single. They’re also less likely to think that there is too much emphasis on sex in today’s culture.

GlobalHue revealed the results of a new U.S. survey of four major population segments, creating a comprehensive cultural map of a rapidly changing nation and providing marketers with new information on consumers in the New America. A key finding is that bicultural Hispanics are empowered to pick and choose from various cultures, thus making them among the most successful and optimistic groups of those surveyed. DOWNLOAD SUMMARY HERE

Also AVAILABLE on HispanicCMO.com

The complexity and inherent cultural diversity of U.S. Hispanics broadens the definition of what it is to be a Latino. No longer can Hispanics be defined according to their similarities without a thorough understanding of their differences beyond language, country of origin and level of acculturation. NBC Universal, Telemundo and Starcom MediaVest Group have deciphered the true characteristics and overall complexion of U.S. Hispanics from Beyond DemographicsTM—a Latino Identity study that began a year ago.

An Experiment of Rating Scale Usage and Implications for Survey Design and Analysis by Martin Cerda and Ilgin Basar – Encuesta, Inc. DOWNLOAD HERE.

A Comparative Look at Demographics, Attitudes, and Behaviors of U.S. Hispanic and Non-Hispanic Cell Phone Only and Landline Respondents from Martin Cerda and Ilgin Basar – Encuesta, Inc. DOWNLOAD HERE.

It seems each week there is a new celebrity scandal to which the various entertainment magazines, websites and television shows devote hours of time. Sometimes, an underlying consequence of these scandals can be the loss of an endorsement deal for the celebrity involved. But, does this matter to the average consumer?