Research

In contrast to the Super Bowl, the primetime Winter Olympic TV audience is predominantly female, according to an analysis of primetime Winter Olympic viewership data through February 21. An estimated 56% of Olympic viewers are female, while 44% are male. Super Bowl viewership was almost the exact opposite, with its audience composed of 54% males and 46% females.

Generations, like people, have personalities, and Millennials – the American teens and twenty-somethings who are making the passage into adulthood at the start of a new millennium – have begun to forge theirs: confident, self-expressive, liberal, upbeat and open to change. DOWNLOAD REPORT HERE.

At the Brookings Institution, the Federal Communications Commission released its National Broadband Plan Consumer Survey, Broadband Adoption and Use in America, which found that affordability and lack of digital skills are the main reasons why 93 million Americans — one-third of the country — are not connected to high-speed Internet at home. DOWNLOAD REPORT HERE.

Safecount has partnered with JWT PR to perform the first online branding study measuring advertising effectiveness in the Puerto Rico market. This study initiative helped assess movement among key branding metrics including Brand Awareness and Sponsorship Association.

Internet Use in the United States: 2009 — Tables with national- and state-level data showing who is accessing the Internet, cross-tabulated by age, sex, race, Hispanic-origin, educational attainment and employment status. State data show Internet usage at home versus use at other locations. Also included is whether people are using broadband or dial-up for Internet access.

A review of the US Bureau of the Census data shows that the increase of the US Hispanic population is now highly driven by births rather than immigration contrary to past patterns. The following table contains data from the 2008 American Community Survey of the US Bureu of the Census. It documents the nativity of US Hispanics by sex and age. Available at HispanicCMO.com

IBOPE Media in Puerto Rico announced that they have received multi-year contract commitments for its Television Audience Measurement Service from Advertising and Media Agencies that represent over 50% of the island’s TV ad buying power.

I am taking a view on the current PPM battle between Spanish Broadcasting System (SBS) and Arbitron which transpired in the last 72 hours that the broadcasters might not want to hear.

Arbitron filed a Temporary Restraining Order request in NY Supreme Court against SBS for breach an alleged breach of contract and past monies or fees due for SBS’s ratings service contract, (see below to download Memorandum, Temporary Restraining Order Request and other documents filed by Arbitron against SBS).

Adding to this, SBS allegedly has stopped encoding their radio signals. So Arbitron’s PPM decoders cannot pick up the SBS stations and generate radio ratings for the SBS radio stations in the alleged markets and basically rendering the ratings results in these markets as questionable.

Published by Gene Bryan – CEO of HispanicAd.com. To read El Blog CLICK above.

Hispanic Market Overview – 2010, the first in a series of reports produced by longtime U.S. Hispanic market journalist and market research specialist Adam R Jacobson, will be released on Tuesday February 16, 2010. The report is being distributed exclusively in the U.S. Hispanic market through a partnership between the JakeAdams Editorial Services and Research Consultancy and HispanicAd.com, the tool for the Hispanic advertising and media professional.

The ANA (Association of National Advertisers) Television Advertising Committee and The Nielsen Company today announced that after successfully concluding the first two phases of their In-Home Commercial Ratings Test, there is now a potential path for providing individual commercial ratings (also referred to as brand-specific commercial ratings).

The Immigration Policy Center (IPC) released a report, Many Happy Returns: Remittances and Their Impact by Kristin Johnson, Ph.D. which analyzes remittances and their effect on the economies of both the U.S. and receiving countries. Download report here.

This is part of a Pew Research Center series of reports exploring the behaviors, values and opinions of the teens and twenty-somethings that make up the Millennial Generation Summary of Findings. Download report here.

The survey will have a particular focus on how Hispanics view and experience the American education system and on the impact of the economic downturn on the Hispanic community within the United States.