Research

Over the last several decades, the American public has grown increasingly accepting of interracial dating and marriage. This shift in opinion has been driven both by attitude change among individuals generally and by the fact that over the period, successive generations have reached adulthood with more racially liberal views than earlier generations.

As Barack Obama begins his second year in office, the public’s priorities for the president and Congress remain much as they were one year ago. Strengthening the nation’s economy and improving the job situation continue to top the list. And, in the wake of the failed Christmas Day terrorist attack on a Detroit-bound airliner, defending the country from future terrorist attacks also remains a top priority.

For years, marketers have struggled with the complexities of the Hispanic market. Given the remarkable growth of their population and subsequent rise in purchasing power, there is need for marketers and agencies to understands the changing Hispanic market in order to improve advertising performance with this segment. ownload report here.

This statistical profile of the Latino population is based on Pew Hispanic Center tabulations of the Census Bureau’s 2008 American Community Survey (ACS).

The findings show that even though Hispanics and non-Hispanics agree that the U.S. economy is going in the wrong direction (52% vs. 51%, respectively), Hispanics look at the future through a more positive lens compared to non-Hispanics: a total of 56% of non-Hispanics expect to be better off economically or financially a year from now vs. 46% of non-Hispanics.

As the federal government gears up for its decennial count of the country’s population, most Americans think the census is very important and say they will definitely participate. But acceptance of and enthusiasm for the census are not universal.

This report from American Community Survey data describes the race and Hispanic-origin composition of the foreign-born population in 2007 and compares it with that of the total and native-born populations. It shows the foreign-born have a pattern of race and Hispanic-origin reporting that is markedly different from the native population. Download report here.

The institution of marriage has undergone significant changes in recent decades as women have outpaced men in education and earnings growth. These unequal gains have been accompanied by gender role reversals in both the spousal characteristics and the economic benefits of marriage.

Among Latinos, the U.S. born make up a majority in Texas but a minority in the rest of the country.[1] Because natives typically earn more than immigrants, a state with a large, established population of U.S.-born Latinos might be expected to have relatively high Latino wages.

Toyota and Honda took top honors in R. L. Polk & Co.’s 14th Annual Automotive Loyalty Awards, which were presented this evening at the 2010 Automotive News World Congress in Detroit. Four new awards were presented including the Most Improved Loyalty to Make, which was won by Audi. In addition, three new ethnic loyalty awards were presented.

Despite the bad economy, blacks’ assessments about the state of black progress in America have improved more dramatically during the past two years than at any time in the past quarter century, according to a comprehensive new nationwide Pew Research Center survey on race.

Arbitron has been notified that the MRC will deny accreditation to PPM services in the following local markets: Atlanta, Baltimore, Boston, Chicago, Dallas, Denver, Detroit, Los Angeles, New York, Miami, Philadelphia, Phoenix, Pittsburgh, St. Louis, San Diego, Seattle, Tampa-St. Petersburg, and Washington, DC. Further, the MRC closed without action audits for two California markets (San Francisco and San Jose) and these two markets remain unaccredited. Arbitron will collaborate with the MRC to re-audit each of these markets in 2010.