Research

African American and Hispanic households are devoting a larger share of their discretionary income to eating out in restaurants and entertainment, in part the result of increasing buying power for the largest U.S. minority groups.

Marketers in a number of industries are noting the changing role that men are playing in today’s shopping environment. But well before men started getting more interested in fashion and other retail categories formerly the purview of women, they were making waves in the kitchen by cooking more meals.

An increased interest in appearance, hygiene and grooming on the part of today’s males has contributed to the growth in Personal Care categories around the world, according to a study released by ACNielsen.

A report released by a well-regarded Latino policy group concludes that Nielsen Media Research may in fact be undercounting Latino TV viewers and “certainly has” in the past. The report, conducted by The Tomas Rivera Policy Institute, which was commissioned by Nielsen and was intended to assuage criticism that Nielsen’s methods are biased against Latinos, came on the eve of Nielsen’s launch of its controversial local people meter system in Los Angeles.

Nielsen over that last couple of months has been fighting a credibility war regarding their roll-out of People Meters and it’s inaccurate measurement of Hispanic viewers.