Research

The year’s longest day now past, thoughts inevitably turn toward sultry summer and hard-earned vacations. It’s also the time of year when the United States celebrates the spirit of independence and reflects on what it means to be American now and going forward.

Nielsen Media Research announced that it will offer Local People Meter ratings to the Los Angeles market as planned on July 8th.

A Los Angeles Superior Court Judge Thursday denied a request by Spanish-language broadcasting giant Univision Communications to issue an injunction that would have blocked Nielsen’s roll out of its controversial local people meter ratings service in Los Angeles on July 8. The decision ensures that Los Angeles, the second largest U.S. TV market, will also become the second local people meter market, marking a short-term blow to the system’s opponents.

The Advertising Council announced the results of a recent public opinion study, which reveals dramatic shifts in the public’s attitudes about children, their sense of responsibility to all children and their willingness to act on behalf of kids. The results of the study appear in the Ad Council’s new report, entitled Turning Point: Engaging the Public on Behalf of Children, which offers communications strategies, resources and advice to assist advocates – from large organizations to small groups – in developing communications to benefit children. The report was presented to leaders in Congress, as well as the non-profit and government community, at a briefing in Washington this morning. The MetLife Foundation and the Annie E. Casey Foundation funded the report.

Nielsen Media Research, Inc., filed an opposition to the motion for preliminary injunction by Univision Communications, Inc., Univision Television Group, Inc., and Telefutura Television Group, Inc., collectively known as Univision. Nielsen filed the opposition at Los Angeles State Superior Court, where Univision earlier this month filed its motion to block Nielsen’s introduction of Local People Meters (LPM) in Los Angeles on July 8.

In response to the debate surrounding Nielsen’s use of the Local People Meters (LPMs), the Association of Hispanic Advertising Agencies (AHAA) released the following statement: “As the leading voice of the Hispanic advertising industry, AHAA applauds Nielsen’s efforts to deploy more accurate rating technology and to reach a more diverse audience base. However, AHAA urges Nielsen to address the concerns raised by the Media Rating Council, specifically as they relate to language usage and household size prior to any further deployment of the Local People Meters in New York, Los Angeles and Chicago or any integration of these local samples with the National media indices”.

Agencies have in tapping into this highly desirable market. Advertising Age has assembled a top-line look at this market, in its first-ever Hispanic Fact Pack that can be downloaded at left. Its pages offer valuable, hard-to-find data about demographic trends, marketer spending, Hispanic media and leading Hispanic agencies.