Research

Learn how you can simplify the complexity of customer experience and unlock a successful CX measurement approach.

Conspiracy Theories have recently been top of mind, with many considering that their impact on areas such as vaccine uptake are having serious societal consequences. But while there has been significant research into the possible causes, as well as who develops and perpetuates them, there has been little investigation into the wider public’s relationship with them. Until now.

Advertising has the power to shape ourworld. When done well, it reflects our innermost desires, feeds our greatest aspirations, and fuels our feelings of hope and belonging.

What do people value in life? How much of what gives people satisfaction in their lives is fundamental and shared across cultures, and how much is unique to a given society? To understand these and other issues, Pew Research Center posed an open-ended question about the meaning of life to nearly 19,000 adults across 17 advanced economies.

Visualizing the World’s Population Pyramid (1950-2100)

Univision Communications Inc. and Mediahub announced a groundbreaking partnership with EDO, Inc. and datafuelX to leverage proprietary consumer behavior data to predict engagement performance for advertiser campaigns across Univision’s linear networks.

Today, the global population is estimated to sit at 7.91 billion people.

The ANA/AIMM recently released, “A Diversity Report for the Advertising/Marketing Industry,” examining diversity in client-side marketing departments. The report comes with a significant headline – Finally, there has been progress in increasing ethnic diversity!  By Bill Duggan, Group EVP at Association of National Advertisers (ANA)

Americans who have been to the grocery store lately or started their holiday shopping may have noticed that consumer prices have spiked. The annual rate of inflation in the United States hit 6.2% in October 2021, the highest in more than three decades, as measured by the Consumer Price Index (CPI). Other inflation metrics also have shown significant increases in recent months, though not to the same extent as the CPI.

We explore consumer spending intentions across four categories for this holiday season, compared to previous seasons.

The future for the media industry contains many uncertainties. We shine a spotlight on the risks and opportunities, in what will be a critical year for most.

We’re still experiencing change from the pandemic as new consumer behaviors ripple through multiple sectors, some that will be with us for a long time. And new technologies and economic trends have sprung up as a result.

Nielsen announced that it will enhance its National television measurement by measuring viewing in a more precise manner, allowing for a future where audience estimates are based on individual ads rather than commercial minutes.

U.S. consumers once again have proven themselves to be highly resilient and adaptive during the Covid-19 pandemic. Their buying behaviors have evolved quickly and dramatically to address new priorities and limitations, with consumer spending growing solidly in most categories, according to a new report just published by the CMO Council.

mitú released the first of a series of studies titled The mitú InTell Series. The studies aim to gain and socialize insights on the current state of the U.S. Hispanic community while digging deeper into their motivations and behaviors behind topics ranging from health and wellness to finance, sports, food, commerce, and travel.

The study finds that the biggest barriers to in-housing media are predominantly internal. The cultural and operational shifts that are foundational for success were noted by respondents as both a current and future challenge.

U.S. Hispanics offer a vast and rich opportunity for brands and marketers – but you need to root engagement in the reality of today’s hypercultural Latino.

NPR and Edison Research released the 2021 Spoken Word Audio Report today, revealing the continued increased consumption of spoken word audio in the U.S. and the drivers behind the growth.

American consumers are experiencing a second year of unprecedented change, giving 2020 solid competition for an emerging set of challenges for U.S. businesses. Political polarization, COVID-19, race relations, immigration, LGBTQ+ rights and climate change have been top of mind for consumers this year–leading to shifts in consumer expectations of businesses.

There are endless resources available to sports fans when it comes to staying up-to-date on their favorite athletes, teams and sporting events. With that in mind, finding the most up-to-date information that piques their interest—without having to leverage multiple devices or visit multiple platforms—can be cumbersome.