Research
Streaming grew its audience in 2021; Drama, reality and kids’ programming lead the content wars
Fueled by significant increases in connectivity and appealing content across an ever-widening array of platforms, streaming services capitalized throughout the year on consumers’ growing appetite for over-the-top video content. In total, Americans streamed almost 15 million years’ worth of content in 2021. Despite the myriad options across the streaming landscape, consumers were most drawn to a few stand-outs, some of which simultaneously introduced audiences to content not focused on the U.S., such as the Great British Baking Show, Squid Game and Luca.
How Americans Watch TV [REPORT]
In this new report, we share our latest insights about how Americans watch TV, including some of the key reasons that cord cutters gave for abandoning traditional TV service, how much they spend each month on cable and/or streaming subscriptions, and more.
Micro Cultural Insights Yield Hyper Engaged Audiences, Higher Conversion Rates [PODCAST]
In this episode of The New Mainstream podcast, Marissa Nance, Founder and CEO of Native Tongue Communications, discusses how micro-cultural insights can help marketers use empathy to improve marketing performance.
2022 Trust Barometer [REPORT]
The 2022 Edelman Trust Barometer reveals that business holds onto its position as the most trusted institution, with even greater expectations due to government’s failure to lead during the pandemic. By an average of five-to-one margin, respondents in the 28 countries surveyed want business to play a larger role on climate change, economic inequality, workforce reskilling and addressing racial injustice.
2022 media planning: why brands need to understand consumer sentiment
As we look toward a third year of living with COVID-19, savvy marketers know that meaningful, personal connections will be the key to long-term brand health. For that, they’ll need to focus on building and maintaining trust with their audiences—as well as which channels to leverage in those efforts.
Latinos See U.S. as Better Than Place of Family’s Ancestry for Opportunity, Raising Kids, Health Care Access [REPORT]
For many Latinos, the United States offers a chance at a better life than the place their Latino ancestors came from in several ways.
Addressing the unprecedented behavioral-health challenges facing Generation Z
Nearly two years after the COVID-19 pandemic began in the United States, Gen Zers, ranging from middle school students to early professionals, are reporting higher rates of anxiety, depression, and distress than any other age group. The mental-health challenges among this generation are so concerning that US surgeon general Vivek Murthy issued a public health advisory on December 7, 2021, to address the “youth mental health crisis” exacerbated by the COVID-19 pandemic.
Beware the Streetlight Effect
The information age began in the 1950s with the invention of transistor technology, then hop-skipped through the miniaturization of computer technology in the 1980s. Today, it’s marked by, well, too much information. With increasingly rich data from a dizzying array of sources, marketers can now capture more information on customers and competitors than ever before and use that data to drive actionable insights.
Video streaming: a complex and ever-evolving market [REPORT]
As the video streaming market grows more complex and dynamic, the greater the value of audience measurement.
What Marketers Don’t Know About People With Disabilities
People with disabilities don’t want to be defined by the stigma of being differently abled. By celebrating people for who they are and adapting experiences through their lens, we get the privilege of seeing how they shine.
Inflation Worries Hurt Consumer Confidence Among Hispanics [REPORT]
U.S. Hispanics are displaying less consumer confidence heading into 2022 as inflation not seen in decades continues to erode their purchasing power.
64% of Consumers Try to Keep Work and Personal Lives Separate During Pandemic
Sixty-four percent of consumers have identified trying to keep their work-self and personal-self separate, according to Gartner, Inc. A Gartner survey of 1,752 consumers during October 2021 identified the top consumer and cultural trends for marketers in 2022.
U.S. Retail Sales Top $5,570 Billion
Retail sales (NAICS 44-45) for the nation increased 3.1% from $5,402.3 billion in 2019 to $5,570.4 billion in 2020, according to new estimates from the U.S. Census Bureau’s 2020 Annual Retail Trade Survey (ARTS).
If we’re all so busy, why isn’t anything getting done?
With endless meetings, incessant emails, and casts of thousands, companies have mastered the art of unnecessary interactions. Winning in the next normal requires much more focus on true collaboration.
Estrella Media signs multi-year Nielsen Local TV Measurement agreement
Nielsen and Estrella Media, Inc. announced a multi-year renewal agreement for local TV measurement. In addition, Nielsen will provide a comprehensive suite of analytics and performance services for Estrella’s stations in Dallas, Denver, Chicago, Houston, Los Angeles, Miami, Phoenix, and San Francisco.
Consumer Media Usage Growth Slowed to 1.6% in 2021 – Media Consumption to Grow Faster in 2022
Diverging from the sharp gain in momentum in advertising and marketing spending in 2021, consumer time spent with media registered a more modest uptick, similar to pre-pandemic trends through 2019 when signs of device penetration saturation began to emerge, according to new research released by PQ Media.
Reinforcing first-party data strategies is essential for securing consumers’ loyalty
By now, every marketer knows that third-party cookies will soon go away. While the fact may have left some marketers feeling lost as to how to target and engage consumers moving forward, third-party cookies were more of a crutch than a catalyst when it came to developing impactful campaigns and sustaining long-term business growth.
Time to get serious in 2022 ……..
A couple of questions came to mind regarding some key issues for US Hispanic & Multicultural advertising, marketing, media, public relations and research industry:
Challenges and opportunities for omnichannel marketers [REPORT]
In a survey conducted among 250+ leaders at advertising agencies, media providers, and tech companies around the world, Mediaocean gathered insights and sentiment on topics including channel convergence, identity resolution, brand safety, and more. Chief among the findings was a growing concern from industry leaders about the ongoing challenge of cross-platform measurement.
Nation’s Teachers More Diverse but Still Lag Racial, Ethnic Makeup of Students
The racial and ethnic diversity of the nation’s 6.6 million teachers has increased since 1990 but has not caught up with the diversity of their students, according to a U.S. Census Bureau analysis of employment and population data.
