Research

ThinkNow announced the launch of its Cross-Cultural Council. This one-time think tank brings together some of the most innovative brands to lend their experience and expertise to improving multicultural marketing and advertising industry wide.

90% of Americans say the internet has been essential or important to them, many made video calls and 40% used technology in new ways. But while tech was a lifeline for some, others faced struggles

Is data overload actively inhibiting insight and making it harder for comms professionals to find the story in the noise? Our recent study, ‘Five crucial steps to a smarter communications strategy,’ seeks to answer this and other questions… and unveils the vital strategies that empower brands to manage their reputations successfully.

The Media Rating Council (MRC) announced that the MRC Board of Directors has voted in favor of the following actions:•To suspend the MRC accreditation of Nielsen’s National Television service.•

HispanicAd in association with Adam R Jacobson are proud to announce the availability of the 2020 Hispanic Content, Data & Social Marketing Report for our readers.

About six-in-ten adults (61%) say the declining proportion of Americans who identify as White – a trend documented this month in new data from the Census Bureau about Americans who identify as solely White and not Hispanic – is neither good nor bad for society. About two-in-ten (22%) say it is bad, including 9% who say it is very bad. Slightly fewer (15%) say it is good for society, including 7% who say it is very good, according to the survey of 10,221 adults, conducted July 8-18, 2021.

Evidence-based metrics saved used cars, personal finance, and higher education ratings — now they’re coming for digital media

Gen Z, the most racially and ethnically diverse generation in U.S. history, will not only buy fashion that meets their needs to both ‘fit in’ and express their beliefs, but also plan to spend more on clothes this year, according to a survey.

Rural Americans have made large gains in adopting digital technology over the past decade and have narrowed some digital gaps. However, rural adults remain less likely than suburban adults to have home broadband and less likely than urban adults to own a smartphone, tablet computer or traditional computer.

Here’s something we all know: advertising measurement is outdated. Just scroll through the media headlines and it’s impossible to avoid. An Olympics that saw both record consumer engagement and ratings declines. A high-profile dispute over box office numbers and streaming audiences. Or as the Media Rating Council’s Board considers Nielsen’s accreditation fate.  By Kelly Abcarian – EVP – Measurement & Impact, Advertising & Partnerships – NBCUniversal

As Hispanic millennials continue to weather significant financial impacts from the pandemic, nearly three-quarters (72%) are also providing financial support to family – far more than non-Hispanic millennials (53%) – according to new research from Bank of America’s Better Money Habits.

An accreditation hiatus status is a formal designation that an accredited service can request.  It is designed to exist for a temporary period of time to allow for the service to take certain actions or implement certain service improvements, but to do so outside of the normal MRC audit and accreditation process.

Opinion on the current national reckoning over the history of slavery and racism in the United States casts these divisions into stark relief: Among U.S. adults overall, 53% say increased attention to that history is a good thing for society, while 26% say it is a bad thing and another 21% say it is neither good nor bad.

Each country has different preferences for goods, and vehicles are no different.

A new report from The Conference Board draws from a nationally representative survey of 2,000 households to examine this question in deep detail. Made possible by a grant from General Mills, The Multicultural Consumer: Attitudes, Behaviors, and Shopping in the Pandemic uncovers a wealth of striking insights

The concept of “diversity” we use refers to the representation and relative size of different racial and ethnic groups within a population and is maximized when all groups are represented in an area and have equal shares of the population.  These measures are used to compare 2010 Census and 2020 Census results.

Following a year that included remote learning and disruption of daily life, 47% of teens express concern about falling behind in school and 43% report they are concerned about mental health challenges as a result of the pandemic. Additionally, as much as one-third of teens are anxious about returning to in-person learning.

The Conference Board Consumer Confidence Index® (CCI) improved further in June, following gains in each of the previous four months.

For decades and decades, Black consumers have been regularly overlooked by companies that don’t see them as a priority demographic.

According to a new study from Fuse Media,  Millennials and Gen Zers believe the media is responsible for the divisiveness afflicting the country by failing to represent  ̶  or by misrepresenting  ̶  people of color, and that the media now has an obligation to help fix the divide.