Research
Women’s Equality Day: Celebrating Progress, Acknowledging Challenges, and Pushing Forward
Women’s Equality Day is upon us this week, a time to reflect on the progress made toward gender equality while also acknowledging the work that still needs to be done. Women’s Equality Day, celebrated on August 26, was first proclaimed by Congress in 1971, it was introduced by Representative of New York Bella Abzug, to commemorate the 1920 adoption of the 19th Amendment, which granted women the right to vote in the United States.
U.S. Latina GDP Report Finds Latinas Contribute $1.3 Trillion in GDP [REPORT]
New data from leading researchers indicates that female Hispanics in the U.S. have contributed $1.3 trillion in 2021 to the gross domestic product (GDP), representing over 50% growth in a decade. The U.S. Latina GDP Report, funded by Bank of America, is first of its kind research on the significant and rapidly growing economic contribution of the nation's Hispanic female population.
What the data says about immigrants in the U.S. [US Hispanic Markets HOTBED for 2022 immigrantion]
In 2022, more than 29 million immigrants – 63% of the nation’s foreign-born population – lived in just 20 major metropolitan areas. The largest populations were in the New York, Los Angeles and Miami metro areas. Most of the nation’s unauthorized immigrant population (60%) lived in these metro areas as well.
South American Immigrants in the United States
South American immigration to the United States has been on the rise, growing three times as fast as overall U.S. immigration from 2000 to 2022, although the nearly 4 million South Americans comprised just 9 percent of all 46.2 million U.S.-based immigrants as of 2022. South Americans first began immigrating to the United States during the Cold War era, when countries such as Argentina, Chile, and Colombia experienced political upheaval, armed conflict, and economic instability. Since then, immigration from the region has continued to be driven by a mix of political, social, and economic crises, exemplified by a massive exodus of Venezuelans since conditions in their country began deteriorating in 2015.
The 2024 LDC Comprehensive Handbook on U.S. Latinos offersInsights into the Vital Role of Latinos in the United States
The Latino Donor Collaborative (LDC) proudly announces the release of the 2024 LDC Comprehensive Handbook on U.S. Latinos, a comprehensive report that brings together the latest information from various LDC reports and other reputable sources to showcase the profound impact that Latinos have on the economy, society, and culture of the United States. As the nation’s largest minority group, comprising nearly 20% of the population, Latinos are at the forefront of driving economic growth, workforce participation, entrepreneurship, and political engagement.
Understanding Latino Voters: How Core Values and Beliefs Affect Their Political Identity [REPORT]
Latino voters are emerging as an influential force in U.S. elections, and political parties should take notice. The percentage of Latino voters in the U.S. electorate is expected to grow from 10.6% in 2020 to 11.1% in 2024. In key swing states like Nevada and Arizona, they already make up 18.7% and 23.5% of voters, respectively. This growth is expected to continue in the foreseeable future. This growing demographic has the potential to sway the outcome of key races, particularly in swing states.
A CMO Checklist for AI
No doubt by now you will have personally used ChatGPT or Microsoft's Co-Pilot (also powered by Open AI) and realized the power that it can bring to your team and organization. It is important to note that this technology did not appear overnight and was already on its third release when it came to market. New updates and alternatives are being launched on a weekly basis, with accelerated functionality and more precise applications to solve new problems. This pace of change is creating an entirely new paradigm.
AI and the Evolving Market Research Landscape [PODCAST]
In this episode of The New Mainstream podcast, Dan Comenduley, Senior Manager of Consumer Insights at UScellular, explores how AI can enhance consumer data collection while emphasizing the importance of preserving the human touch in research.
Fueling growth through moments of customer delight
Delight has the power to elevate customer experience, as well as amplify loyalty and growth for businesses across sectors.
The Religious Composition of the World’s Migrants [REPORT]
Migration has grown steadily in recent decades. Today, more than 280 million people, or 3.6% of the world’s population, are international migrants – meaning they live outside their country of birth. Bar chart showing globally, Christians are the largest migrant group
Entravision Unveils “Unidos Por El Cambio” to Power Latino Voter Turnout in 2024 Elections [REPORT]
In a year where the Latino vote is set to be a decisive force, Entravision is committed to empower and galvanize the community with its new Get Out The Vote campaign, "Unidos Por El Cambio." As the 2024 elections approach a critical juncture, Entravision is doubling down on its commitment to educate, engage, and mobilize Latino voters this November.
Radio’s Reach Of Hispanics Is Greater Than Video
Based on figures from Nielsen’s Audience Insights, AM/FM radio’s reach across all Hispanic demographic groups outscores Live+Time-shifted TV, with wide margins between the two among younger demos. Radio reached 83% of teens vs. TV’s 48%, moving to 89% and 52% respectively for Hispanic adults 21-24.
LatinE students navigate financial pressures, social & political challenges
Match Group's Chispa in collaboration with the Center for Multicultural Science, released "Latine in College 2024" study. This comprehensive study provides critical insights into the experiences and perspectives of Hispanic college students aged 18-24, shedding light on the impact of current economic, social, and political issues on their lives.
Telemundo’s Spanish-language coverage of Paris 2024 wings GOLD – up 51% vs Tokyo
Telemundo presented the most Spanish-language coverage of an Olympics to date, including the first-ever broadcasts of the Opening and Closing Ceremonies on Telemundo. The network deployed its largest Olympic commentary team, with 40+ hosts, commentators, and in-country reporters, representing the different disciplines and countries relevant to Hispanic audiences.
The Importance of Broadening Horizons: Latino Moderators and Market Research in the U.S.
In the ever-evolving landscape of qualitative marketing research in the U.S., it is crucial to recognize the diversity within the Latino community. While Mexican Americans constitute the largest segment of the Latino population in the U.S. (61%), it is a misconception to believe that only moderators of Mexican descent can effectively conduct qualitative research within this demographic. This article explores why any qualified moderator from a Latin American country is fully capable of conducting insightful and impactful research and why marketers should broaden their focus beyond just the Mexican community. By Maria Lucia Parra
A Simple and Effective Guide to Segmenting Your Hispanic Market Research Sample
Conducting market research in the Hispanic market can be challenging, especially for researchers unfamiliar with the community or living in another country. Here is a quick guide to building a representative sample and obtaining accurate results.
The Future of Market Research: Synthetic Samples in Online Panels
Synthetic samples can accelerate data-driven decision-making by providing timely access to accurate and relevant consumer opinion data sets. In a hyper-competitive environment where time to market can be a decisive factor, augmenting online panels with synthetic data can be a game changer. But what are synthetic samples, and how are they changing how researchers collect and analyze data?
AI Data Bias, The 2024 Challenge: Solutions for Multicultural Integrity
Generative AI (Gen AI) applied to marketing has tremendous value and we leverage it across the board, however its inherent biases and limitations in Multicultural/Ethnic accuracy and representation requires guardrails, human contextual and deductive skills, and human involvement throughout the process. By Liz Castells-Heard, CEO & Chief Strategy Officer, INFUSION by Castells
Census and OMB Data Collection of Latinos Can Be Improved with Inclusion of “Street Race” [REPORT]
The UCLA Latino Policy and Politics Institute (UCLA LPPI) has published “Latino is Not a Race: Understanding Lived Experiences through Street Race,” a new report authored by Cecilia Nuñez, Julia Silver, Misael Galdámez, and Dr. Nancy López. The report examines the complexities of racial and ethnic identification within Latino communities in the United States, focusing on the concept of “street race,” or the race a stranger would assume you to be based on your physical appearance. The report finds that current Census and Office of Management and Budget (OMB) methods for collecting and analyzing racial and ethnic data do not accurately reflect the lived experiences of many Latinos, especially Afro-Latinxs.
