Trends
Mortgage industry failing Spanish-speaking buyers as Hispanic homeownership surges, says broker – Why the language barrier is holding back Hispanic buyers
While some mortgage companies offer documents in Spanish, there are many others that do not. One mortgage broker is shining the spotlight on this issue in hopes that there will be more industry-wide adoption of document translation. By Matt Sexton
US Economic Forecast 2026-2030
Investment in artificial intelligence is supporting the economy, but questions remain about how long the momentum can last
40% of CMOs Who Push for Larger Brand Budgets Will Lose Influence With the C‑Suite
Brand “Doom Loop” Persists As 84% of Companies Struggle to Measure Brand Value
The Bad Bunny Effect: Why This Is Good Marketing
When the news broke in 2025 that Bad Bunny would be part of the Super Bowl conversation, the reaction was immediate and loud. Not just from music fans, but from brands, marketers, and audiences who don’t always see themselves reflected in America’s biggest sporting moment. By Carla Urdaneta - fluent360
Latinos Are Not a Bucket Anymore — It’s Time Institutions Catch Up
For years, “Hispanic” has been treated as a convenient bucket. But the market has already moved — and the institutions still using that model are falling behind in real time. This isn’t a cultural argument. It’s a growth one. By Cesar Espindola - Customer Insights & CX Strategy
Storytelling That Elevates
“Stories sell; facts tell” is a popular saying used in marketing and leadership arenas. By Melissa Vela-Williamson, M.A., APR, Fellow PRSA
How Brands Can Win Big in 2026. [REPORT]
The Big Game may be over, but the real story is just getting started. The creative ideas that captured attention and sparked conversation were a masterclass in what’s working with today’s audiences.
The 2026 World Cup will be a turning point for brands in the United States. [REPORT]
Our new report International Soccer: United States Expectations for 2026 reveals how U.S. audiences are preparing for the tournament and which cultural, digital, and consumption drivers will define the brands that win.
FOR THE CULTURE: How Multicultural Gen Z Creators Are Shaping Brand Narratives. [REPORT]
We are excited to share the launch of our new five-part cultural intelligence report, The Omnicultural Series. This series explores the rise of the Omnicultural segment: who they are, how they behave, and, most importantly, what this evolution means for brands and business opportunities, along with other key insights shaping today’s cultural landscape.
The Problem is not Bad Bunny: The problem is thinking Culture is measured by personal taste
As a Hispanic American, part of me wished he had walked out holding an American flag; with full respect for my Puerto Rican friends. I moved past that quickly once I understood the deeper symbolism built into the performance. By Ivonne Kinser - CMO | Founder | Author | Speaker
Bigger than Valentine’s Day: How Hispanics lead with Emotional Intentionality
14% of Hispanics say Valentine’s Day is the holiday they spend the most money on - nearly 2x the total population. The question is ... why? By Mike Black - Chief Growth Officer at Collage Group.
The Faces we choose to See.
Every now and then, something happens that jolts us — a cruel image, a careless remark — and suddenly we’re reminded that the work of empathy is never finished. It’s in those moments that we see how fragile our progress can be, how quickly the thin layer of civility can crack. By Luis Miguel Messianu
The Super Bowl as a Latino Cultural Moment
The Super Bowl wasn’t just about football this year. It became a rare collective cultural moment, one where messaging across ads and the halftime show converged around something deeper: pride, self-belief, and shared humanity. By Marissa Romero-Martin - Chief Insights Officer / Culturati
Beyond the Game: What the Super Bowl Shows About Hispanic Culture
To understand how Hispanics experienced this year’s Super Bowl, Ingenium Research conducted a comprehensive qualitative study using the 1Q platform, engaging U.S. Hispanic participants in real time. The study focused on individuals with moderate to high cultural affinity; people for whom culture is not merely background identity but an active lens that shapes their sense of belonging, community, and interpretation of mainstream media. By Maria Lucia Parra - I am a bilingual Hispanic marketing/UX researcher with extensive experience in identifying the right approaches to meet clients’ objectives, as “one size does not fit all”.
Immigrants’ Recent Effects on Government Budgets: 1994–2023. [REPORT]
Recent increases in immigration have rekindled concerns about their effects on government budgets. This paper updates a model of these effects first developed by the National Academies of Sciences, Engineering, and Medicine (NASEM) to shed light on how immigrants, both legal and illegal, and their children affect government budgets. This analysis is the first to estimate the cumulative fiscal effect of immigrants on federal, state, and local budgets over 30 years.
What the Immigrant Archive Project Has Taught Me
When I launched the Immigrant Archive Project, I thought I was building an archive. What I didn’t fully understand was that I was also building a mirror. By Tony Hernández - Documentary Filmmaker & Oral Historian Preserving family, founder, and cultural legacy
America’s Diversity Is Its Global Power — The NFL Proved It
Bad Bunny’s Super Bowl halftime performance was exactly what America — and the world — needed right now. It affirmed a truth that feels increasingly contested in public discourse but remains undeniable in reality: America’s strength and future lie in its diversity. Multiculturalism is not a social obligation to be managed quietly; it is a competitive advantage that fuels cultural relevance, economic growth, and global connection. By Louis Maldonado
Super Bowl LX (2026): A Multicultural Lens on Representation, Relevance, and Retreat
The Super Bowl as America’s Cultural Barometer: The Super Bowl is the most expensive—and most revealing—mirror of American culture. Beyond a showcase for products or creative ambition, it signals who brands believe America is, who they choose to see, who they quietly leave out, and which audiences truly matter. It remains the single most powerful stage for inclusive storytelling, now rivaled only by the year-long cultural force of the World Cup. By Liz Castells-Heard, CEO & Chief Strategy Officer, INFUSION by Castells
The Super Bowl used to bring the country into the same room. One Screen. One Stage. One performance we all saw together …..
In 2026, there are two halftime shows. One on the field, headlined by Bad Bunny. And one built as an alternative, an “All-American” counter broadcast organized by Turning Point USA and led by Kid Rock for viewers who would rather watch something else. The divide is visible before the game even begins. By David Morse - Market Researcher and Author.
Explaining WHY the NFL decided to have Bad Bunny headline the Super Bowl Halftime Show [FABULOSO !!!!]
Just received these examples of people on Instagram explaining WHY the NFL decided to have Bad Bunny lead this years Super Bowl Halftime show. I hope there are many more, just the facts.
