Trends
The press release used to be the golden ticket.
The press release used to be the golden ticket. Polished. Controlled. Perfectly timed. By Isabella Maldonado
2025 Hispanic Content Report – Available for download for FREE
HispanicAd offers its annual report on key Content, Data & Social usage strategies, along with the importance of using Data strategies to engage the US Hispanic Consumer.
How Hispanic consumers are influencing the media landscape [REPORT]
Hispanic audiences are taking control of the way they shape their own media experiences, driving trends and redefining how content is created and consumed. As this powerful consumer group adapts and evolves, there are opportunities for brands and advertisers to leverage.
National “Buy Latino” Toolkit
Kicking-off Hispanic Heritage Month (September 15 - October 15), Aquí: The Accountability Movement (Aquí) is urging all to "Buy Latino, Build America" in a national digital campaign inviting consumers, institutions, and corporations to support Latino-owned businesses and close the equity gap in America’s economy. “Buy Latino” is part of Aquí's “Somos América” program that uplifts Latino economic power, demands accountability, and celebrates community strength.
Income Gap Between Householders With College Degrees and Those With High School Degrees but No College Widened Over Last Two Decades
Median household income in the United States for householders age 25 and over was $85,580 in 2024 — marking an 18% increase from 2004. However, the income gap between those with college degrees and those with high school degrees but no college widened over the last two decades.
The Cost of Homeownership Continues to Rise
The median monthly owner costs for U.S. homeowners with a mortgage increased to $2,035 in 2024 from $1,960 (inflation-adjusted) in 2023, according to new American Community Survey (ACS) 1-year estimates released today by the U.S. Census Bureau.
How CTV Delivers the Personalized Experiences Diverse Audiences Demand [REPORT]
LG Ad Solutions released its 2025 Inclusive Screen report, highlighting the TV viewing habits and preferences of diverse American audiences, including Black, Hispanic, Asian and LGBTQ+ CTV viewers. The findings underscore that as streaming – especially free streaming – gains preference, CTV uniquely delivers the personalized, relevant experiences these influential audiences expect.
Hispanic Consumers Overindex on Streaming Consumption Versus Rest of U.S. [REPORT]
Hispanic consumers are leading the way when it comes to consumption of streaming content, a new Nielsen report finds. In fact, streaming drives 55.8% of total TV time for Hispanic viewers, surpassing the 46% for the rest of the U.S. Furthermore, Hispanic audiences outpaced general U.S. viewership of streaming services YouTube, Netflix and Disney, that same report found.
General Motors’ Norm de Greve on Creativity, AI, and the Future of Marketing
"It's not humans versus machines; it's humans with machines," says Norm de Greve, SVP and CMO at General Motors. Known for leading transformative marketing efforts at CVS Health and now at GM, de Greve is helping reshape how brands operate in an era defined by artificial intelligence (AI), personalization, and speed.
Global Entertainment & Media Outlook 2025-2029
Driving growth through innovation in a rapidly evolving media and technology landscape
Perception Vs. Reality: Eight Things Brands Get Wrong About AM/FM Radio
Ad industry perceptions of media audiences are often completely opposite reality. Duncan Stewart, Director of Research, Technology, Media & Telecommunications at Deloitte, puts it best: “Why do people think that nobody listens to radio anymore? Because there is a narrative that new media kills old media, so nobody bothers to look at evidence that doesn’t fit the narrative.” By Pierre Bouvard
2025 State of AI in Social Media Study, Unveiling 96% of Professionals Use AI Daily
Metricool, a global social media management platform, released its 2025 State of AI in Social Media Study, revealing that 96% of social media professionals now use AI tools in their social media workflows, with 72.5% relying on them daily. The findings underscore how AI has become a core tool in the day-to-day work of social media managers, marketers, creators, and agencies.
Census Bureau Releases New Educational Attainment Data
The U.S. Census Bureau released the Educational Attainment in the United States: 2024 table package examining the education level of adults age 18 and older by age, sex, race, nativity and other demographic and social characteristics. Data are based on statistics from the Current Population Survey Annual Social and Economic Supplement.
2025 Forecast Update: $169 Billion in U.S. Local Advertising and 2.4% Year-Over-Year Decline
BIA Advisory Services’ revised 2025 U.S. Local Advertising Forecast projects total local advertising revenue to reach $169 billion this year, reflecting a 2.4% decline compared to the previous year. This updated forecast is a 1.5% decrease from the company’s earlier estimate of $171.4 billion.
The HMC 2025 Hispanic Market Guide challenges marketers to follow the growth and prioritize cultural COMPETENCY for brand success [DOWNLOAD for FREE]
The Hispanic Marketing Council (HMC) has released its highly anticipated 2025 Hispanic Market Guide as a roadmap to help marketers effectively and authentically connect with the top U.S. growth market: Latinos. The guide features business-building cultural insights, economic and sector data plus reports on media consumption, purchase behavior and Hispanic creativity.
2025 Hispanic TV Programming Report – DOWNLOAD for FREE
HispanicAd in association with Adam R Jacobson are proud to announce the availability of the 2025 Hispanic TV Programming Report for our readers. Enjoy
2025 Hispanic Market Overview Report – DOWNLOAD for FREE
HispanicAd in association with Adam R Jacobson are proud to announce the availability of the 2025 Hispanic Market Overview – titled “VOZ of The American Influencer”
The Art of Asking the Right Question: The Skill of Tomorrow
In an age where information is abundant and artificial intelligence is at our fingertips, the greatest skill isn’t simply knowing where to look—it’s knowing what to ask.
National Hispanic Heritage Month: 2025
National Hispanic Heritage Month celebrates the contributions of Americans tracing their roots to Spain, Mexico, Central America, South America and the Spanish-speaking nations of the Caribbean. In 1968, Congress set aside a week for this observance and two decades later expanded it to a month stretching from September 15 to October 15. The timing is historically significant as September 15 is the anniversary of independence in Costa Rica, El Salvador, Guatemala, Honduras and Nicaragua. The designated period is also a nod to those from Mexico and Chile, which celebrate their independence September 16 and September 18, respectively.
