Trends
Latina Fandom Report. [REPORT]
Latina fans do not experience culture in isolation. They experience it collectively. They share recommendations in group chats. They bring products into family conversations. They turn brand discovery into communal validation. Culture does not stop with them, it moves through them.
Branding: last names vs lame names
When it comes to brand names, Italians do it better. Ferrari, Lamborghini, Prada, Armani, Versace, Gucci, Buitoni, Ferrero, Barilla, Bulgari, Ferragamo, Fendi, Benetton, Zegna, Ducati, Lavazza, Campari, Peroni. They just use their last names. By Gonzalo López Martí - LMMiami.com
FOR THE CULTURE: How Multicultural Gen Z Creators Are Shaping Brand Narratives. [REPORT] – Part 2
We are excited to share our new five-part cultural intelligence report, The Omnicultural Series. This series explores the rise of the Omnicultural segment: who they are, how they behave, and, most importantly, what this evolution means for brands and business opportunities, along with other key insights shaping today’s cultural landscape.
The Future Of AI Marketing Looks A Lot Like Its Past
Twenty years ago, the CMO Council was warning about fragmented data, misaligned teams, weak measurement and fragile trust. Sound familiar? Those same failures are now being scaled at machine speed. By Tom Kaneshige - Chief Content Officer: CMO Council
CTV surpasses linear TV in US consumption, but mobiles environments still underutilized
𝗔𝗿𝗲 𝘄𝗲 𝗺𝗶𝘀𝘀𝗶𝗻𝗴 𝘁𝗵𝗲 𝗳𝗼𝗿𝗲𝘀𝘁 𝗳𝗼𝗿 𝘁𝗵𝗲 𝘁𝗿𝗲𝗲𝘀 𝘄𝗵𝗲𝗻 𝘄𝗲 𝘁𝗮𝗹𝗸 𝗮𝗯𝗼𝘂𝘁 𝘁𝗵𝗲 𝗲𝘃𝗼𝗹𝘂𝘁𝗶𝗼𝗻 𝗼𝗳 𝗱𝗶𝗴𝗶𝘁𝗮𝗹 𝗺𝗲𝗱𝗶𝗮? By Harry BrowneH - VP - TV, Audio & Display Innovation at Tinuiti
Watching the Index: Hispanic Sampling in a Sensitive Climate
Of the three ethnicities Nielsen tracks in both PPM and diary worlds, Black, Hispanic, and Other, the one that tends to spend the most time with radio is the Hispanic congregation. While every market is different, Hispanics tend to be heavier radio users. It is important that samples for both PPM and diary are effectively balanced for all three ethnicities. Remember, you pay Nielsen for sample, not ratings.
In the United States, language tells a powerful story about culture, identity, and opportunity.
While 247.7 million Americans report speaking only English at home, tens of millions maintain other languages within their households ; preserving heritage across generations. By Grace Agostino
Complexity is fear.
Complexity is fear. It's hiding behind layers so as not to omit an opinion. By Jose-Guillermo DIAZJ - Founder & Chief Vision Architect // Miami Ad School Punta CanaFounder & Chief Vision Architect
CMO “AI Blind Spot” as 65% Expect Role Disruption, Yet Only 32% Say Significant Skill Changes Are Needed
Marketing Leaders Face a Widening AI Literacy Gap as AI Shifts From Productivity Tool to Growth Capability.
Cultural influence moves through acceptance more than understanding
Cultural influence moves through acceptance more than understanding. Bad Bunny at the Apple Music Super Bowl LX Halftime Show Press Conference on February 5, 2026 in San Francisco. By Sonia Sroka
State of AI in Marketing 2026 [REPORT]
If 2025 was "The AI Inflection Point," we're dubbing 2026 "The Operational Era of AI."
What Makes People Proud of Their Country? [REPORT]
We asked more than 30,000 people in 25 countries, “What makes you feel proud of your country?” They spoke broadly about the people and diversity in their country, their government and economy, and their culture and lifestyle.
Mortgage industry failing Spanish-speaking buyers as Hispanic homeownership surges, says broker – Why the language barrier is holding back Hispanic buyers
While some mortgage companies offer documents in Spanish, there are many others that do not. One mortgage broker is shining the spotlight on this issue in hopes that there will be more industry-wide adoption of document translation. By Matt Sexton
US Economic Forecast 2026-2030
Investment in artificial intelligence is supporting the economy, but questions remain about how long the momentum can last
40% of CMOs Who Push for Larger Brand Budgets Will Lose Influence With the C‑Suite
Brand “Doom Loop” Persists As 84% of Companies Struggle to Measure Brand Value
The Bad Bunny Effect: Why This Is Good Marketing
When the news broke in 2025 that Bad Bunny would be part of the Super Bowl conversation, the reaction was immediate and loud. Not just from music fans, but from brands, marketers, and audiences who don’t always see themselves reflected in America’s biggest sporting moment. By Carla Urdaneta - fluent360
Latinos Are Not a Bucket Anymore — It’s Time Institutions Catch Up
For years, “Hispanic” has been treated as a convenient bucket. But the market has already moved — and the institutions still using that model are falling behind in real time. This isn’t a cultural argument. It’s a growth one. By Cesar Espindola - Customer Insights & CX Strategy
Storytelling That Elevates
“Stories sell; facts tell” is a popular saying used in marketing and leadership arenas. By Melissa Vela-Williamson, M.A., APR, Fellow PRSA
How Brands Can Win Big in 2026. [REPORT]
The Big Game may be over, but the real story is just getting started. The creative ideas that captured attention and sparked conversation were a masterclass in what’s working with today’s audiences.
