Trends
Bigger than Valentine’s Day: How Hispanics lead with Emotional Intentionality
14% of Hispanics say Valentine’s Day is the holiday they spend the most money on - nearly 2x the total population. The question is ... why? By Mike Black - Chief Growth Officer at Collage Group.
The Faces we choose to See.
Every now and then, something happens that jolts us — a cruel image, a careless remark — and suddenly we’re reminded that the work of empathy is never finished. It’s in those moments that we see how fragile our progress can be, how quickly the thin layer of civility can crack. By Luis Miguel Messianu
The Super Bowl as a Latino Cultural Moment
The Super Bowl wasn’t just about football this year. It became a rare collective cultural moment, one where messaging across ads and the halftime show converged around something deeper: pride, self-belief, and shared humanity. By Marissa Romero-Martin - Chief Insights Officer / Culturati
Beyond the Game: What the Super Bowl Shows About Hispanic Culture
To understand how Hispanics experienced this year’s Super Bowl, Ingenium Research conducted a comprehensive qualitative study using the 1Q platform, engaging U.S. Hispanic participants in real time. The study focused on individuals with moderate to high cultural affinity; people for whom culture is not merely background identity but an active lens that shapes their sense of belonging, community, and interpretation of mainstream media. By Maria Lucia Parra - I am a bilingual Hispanic marketing/UX researcher with extensive experience in identifying the right approaches to meet clients’ objectives, as “one size does not fit all”.
Immigrants’ Recent Effects on Government Budgets: 1994–2023. [REPORT]
Recent increases in immigration have rekindled concerns about their effects on government budgets. This paper updates a model of these effects first developed by the National Academies of Sciences, Engineering, and Medicine (NASEM) to shed light on how immigrants, both legal and illegal, and their children affect government budgets. This analysis is the first to estimate the cumulative fiscal effect of immigrants on federal, state, and local budgets over 30 years.
What the Immigrant Archive Project Has Taught Me
When I launched the Immigrant Archive Project, I thought I was building an archive. What I didn’t fully understand was that I was also building a mirror. By Tony Hernández - Documentary Filmmaker & Oral Historian Preserving family, founder, and cultural legacy
America’s Diversity Is Its Global Power — The NFL Proved It
Bad Bunny’s Super Bowl halftime performance was exactly what America — and the world — needed right now. It affirmed a truth that feels increasingly contested in public discourse but remains undeniable in reality: America’s strength and future lie in its diversity. Multiculturalism is not a social obligation to be managed quietly; it is a competitive advantage that fuels cultural relevance, economic growth, and global connection. By Louis Maldonado
Super Bowl LX (2026): A Multicultural Lens on Representation, Relevance, and Retreat
The Super Bowl as America’s Cultural Barometer: The Super Bowl is the most expensive—and most revealing—mirror of American culture. Beyond a showcase for products or creative ambition, it signals who brands believe America is, who they choose to see, who they quietly leave out, and which audiences truly matter. It remains the single most powerful stage for inclusive storytelling, now rivaled only by the year-long cultural force of the World Cup. By Liz Castells-Heard, CEO & Chief Strategy Officer, INFUSION by Castells
The Super Bowl used to bring the country into the same room. One Screen. One Stage. One performance we all saw together …..
In 2026, there are two halftime shows. One on the field, headlined by Bad Bunny. And one built as an alternative, an “All-American” counter broadcast organized by Turning Point USA and led by Kid Rock for viewers who would rather watch something else. The divide is visible before the game even begins. By David Morse - Market Researcher and Author.
Explaining WHY the NFL decided to have Bad Bunny headline the Super Bowl Halftime Show [FABULOSO !!!!]
Just received these examples of people on Instagram explaining WHY the NFL decided to have Bad Bunny lead this years Super Bowl Halftime show. I hope there are many more, just the facts.
Bad Bunny and the Sound of a Changing America!
Bad Bunny Didn’t Just Win the Grammys — He Rewrote What America Sounds Like. By Luis Miguel Messianu
When Culture Is the Campaign: Why Duolingo’s Bad Bunny Moment Works
The strongest brand moments rarely start in a boardroom. They start by listening.
THIS ISN’T A HALFTIME SHOW. IT’S A GROWTH STRATEGY
The National Football League (NFL) putting a global Latino superstar on the biggest stage in America isn’t about vibes. It’s about growth, relevance, market share and good business. By David Chitel
Bad Bunny, When a Halftime Show Is More Than a Halftime Show. [REPORT]
Bad Bunny’s selection as the Super Bowl halftime performer raises practical questions for brands. Does his presence drive awareness and help sales? Does featuring an outspoken Latino performer during the nation’s largest sporting event, at a time when Latinos are at the center of immigration raids, inject politics into brand marketing? Can a joyful, dance-driven reggaeton performance help change the narrative and connect with the broader market? By Roy Eduardo Kokoyachuk
Critical Thinking and Communications
One of the problems we face in the communications business is a lack of time. The unfortunate byproducts are poorly worded, misguided and often reactionary messages. Making matters worse, communications often reach large and easily impressionable audiences. By Michael Barry, MBA, CNP
The Hiring Problem in 2026 Isn’t Talent. It’s Decisions.
If hiring felt harder last year, it wasn’t your imagination. By Adrian von Dewall = Managing Partner | Executive Search | Boyden
What is PR?
This morning I was sitting quietly with my coffee, just thinking about how misunderstood PR really is. By Mansi Agrawal - Founder at Prime Factor
In 2026, Trust is the new currency in Hispanic Marketing
In today’s political climate, marked by immigration uncertainty, economic pressure, and cultural fatigue, Hispanic consumers are paying close attention to who shows up consistently and which brands appear only when it suits them. By Aldo Quevedo - CEO, Creative Chairman @ BeautifulBeast
The Edelman Trust Barometer [REPORT]
The 2026 Edelman Trust Barometer landed this week, and the shift it highlights feels important for anyone working in communications.
2026 Outlook Study Forecasts 9.5% Growth in U.S.Ad Spend
Amid the industry's rapid transition from AI experimentation to scaled execution, the Interactive Advertising Bureau (IAB) released its annual 2026 Outlook Study, "A Snapshot into U.S. Ad Spend, Opportunities, and Strategies for Growth." Based on insights from more than 200 brands and agency buyers, IAB's study forecasts 9.5% year-over-year growth in U.S. ad spend, accelerated by major cyclical events and a clear shift toward performance-led strategies and the increasing use of agentic AI in shaping how marketing decisions are planned, activated, and optimized.
