Trends
Significant Drop in Share of Young Adults Achieving Four Milestones: Moving Out of Parental Home, Marriage, Work and Having Kids
Moving out of the parental home, getting a job, tying the knot and having kids used to be the most common pathway to adulthood, with almost half of 25- to 34-year-olds having experienced all four milestones in 1975.
The Hidden Signals in Every Cross-Border Transfer: Culture, Connection, and Consumer Insight
At a glance, remittances may seem like simple financial transactions—one-way wires, routed from immigrant workers in the U.S. to family members in Latin America and the Caribbean. But look closer, and they reveal something much more layered. Each transfer is a window into identity, resilience, and emotional intent. For marketers focused on multicultural audiences, remittances offer something even more powerful: insight.
For The Culture: How Multicultural Gen Z Creators Are Shaping Brand Narratives [REPORT]
If your brand isn't co-creating with Gen Z, it's falling behind, That is not a provocation - - it's a survival strategy
Auto ad spend shifts into high gear [REPORT]
This report is built from exclusive data shared by auto marketers, agencies, and media partners—highlighting how the industry is refining strategy and doubling down on performance-driven channels in the second half of the year.
The HMC 2025 Hispanic Market Guide challenges marketers to follow the growth and prioritize cultural COMPETENCY for brand success [DOWNLOAD for FREE]
The Hispanic Marketing Council (HMC) has released its highly anticipated 2025 Hispanic Market Guide as a roadmap to help marketers effectively and authentically connect with the top U.S. growth market: Latinos. The guide features business-building cultural insights, economic and sector data plus reports on media consumption, purchase behavior and Hispanic creativity.
Crowd React Media Releases Second Annual State of Spanish-Language Media 2025 [REPORT]
Now in its second year, the State of Spanish-Language Media report reveals how U.S. Hispanic audiences are engaging with media in 2025 and how they’re leading the way. Drawing from a nationally representative sample of Spanish-dominant and bilingual Hispanic adults, the study highlights how cultural identity, platform loyalty, and content preferences are shaping the media landscape across radio, TV, podcasts, streaming, and digital.
AI Is Giving Spanish a New Voice — A Creative Experiment by Four Cats.
Creative team Four Cats, founded by Alena and Vicent Llopis, introduces “The Sound of Spanish Through AI”, an AI-generated video that captures the emotional richness of Spanish as spoken across different countries, cultures, and accents.
Radio’s Not Dying. It’s Just Forgotten How to Brag.
Radio didn’t die. It just got embarrassed. Embarrassed that it wasn’t TikTok. Embarrassed that it didn’t come with dashboards, lookalike audiences, or shiny programmatic buzzwords. Embarrassed that it was… well, radio. So it started apologizing. Apologizing for not being digital. Apologizing for not being social. Apologizing for still being, inconveniently, human-powered and effective. That stops now. By James Roman - Chief Growth Officer & Founder | Full-Funnel Strategy, Bold Media, and Growth That Sticks
WHEN DID “BRAND” BECOME A FOUR-LETTER WORD?
Not long ago, “brand” was the heartbeat of every CMO’s agenda.
Survey: How Marketers Are Tackling Their Agency Management Models
From April through June 2025, select ANA members were invited to answer a brief survey on their agency roster strategies. Their responses reveal what matters most to clients when selecting new agency partners, the most popular agency roster constructions, and whether roster sizes are expected to grow over time.
Search advertising claims nearly a quarter (22%) of media budgets and expands reach to social and video platforms
The search landscape is evolving beyond traditional search engines to social and video platforms, and is outpacing AI search. According to WARC Media, search advertising now accounts for nearly a quarter (22%) of all media budgets, and forecasts global search advertising spend to reach $248.6bn this year, rising to $265.5bn in 2026.
The limits of AI in Marketing Mix Modelling
In this latest edition, Inés Miranda, Group Director, Marketing Effectiveness, Ebiquity Iberia, delves into a topic transforming the marketing analytics landscape: the role of Artificial Intelligence in Marketing Mix Modelling (MMM). While AI offers remarkable speed, precision, and scalability, Inés explains why human expertise remains irreplaceable. From data quality and interpretability to the critical need for context and emotional intelligence, this piece unpacks the strengths and limitations of AI in MMM. Discover why hybrid intelligence – the fusion of machine efficiency and human insight – is the key to navigating today’s complex marketing challenges with trust and effectiveness.
Early bird insights: The secret to soaring ad effectiveness
The ability to swiftly and accurately gauge the potential of creative ideas can magnify your long-term advertising impact
Why Are Press Releases Important and Still Relevant?
Your company just landed a major client, launched an innovative product or reached a growth milestone. How do you share this news with the world? As a PR professional, you have many communication options, but the press release remains a powerhouse tool. Yet in our always-on, digital age, you may need to re-learn why press releases are important and how to leverage them for maximum impact.
Marketing is Losing the Plot
Somewhere along the way, our industry became addicted to the short term. Performance media dashboards became our north star. ROAS, CAC, MQLs, and “efficiency” became the language we speak. Brand building—the long-term investment in future demand—got crowded out by the tyranny of this quarter’s results.
IPSOS GENERATIONS REPORT 2025 [REPORT]
Too much generational analysis remains grounded in stereotypes and loaded with cultural baggage. Age groups are far from monolithic – as the growing evidence base about the different outlooks of Gen Z men and women illustrates.
MEGA 97.9FM NEW YORK AMONG THE TOP 10 MOST LISTENED-TO RADIO STATIONS IN THE U.S.
Mega 97.9FM (WSKQ-FM), the flagship Spanish-language station of Spanish Broadcasting System, Inc. (SBS) in New York, has been recognized in the latest Inside Radio report as one of the Top 10 radio stations with the highest cumulative audience (cume) across the United States, according to Nielsen data for Fall 2024 and Winter 2024-25.
The Secret of Meaningful Brands
Brands exist only in the minds of consumers. They are the intangible web of mental connections between the brand and a host of possible associations: what we know or have learnt about it, what we have experienced, and what we feel. The job of marketing is to create and feed these connections, and to make sure that the connections have meaning to consumers.
Podcast Listening Grows as Video Redefines the Podcast Landscape [REPORT]
Edison Research’s The Podcast Consumer 2025 charts the continued rise of podcast listening in the U.S and underscores the significant appeal of video podcasts.
Americans’ Views on Who Influences Health Policy and Which Health Issues To Prioritize [REPORT]
Americans are in the midst of ongoing discussion and debate about which health issues are most pressing and who should play a role in addressing them. According to a new Pew Research Center survey, a solid majority of U.S. adults (69%) say health insurance companies have too much influence on public debates about health policy.
