Trends

Men, Women and Social Connections [REPORT]

As public debate and discussion over the status of men in America continues, some have raised concerns about men’s struggles with loneliness. A new Pew Research Center survey finds that, compared with women, men don’t report that they feel lonely more often or have fewer close friends. However, men do seem to turn to their networks less often for social connection and emotional support.

Habit: the established brand’s undervalued advantage

Whether it is the result of preference, routine, or dependency, habit has a powerful influence on purchasing behavior, but one that I suspect many marketers undervalue.  By Nigel Hollis

Major AM/FM Radio Campaign Drives Significant Brand Awareness And Growth In Leads And Sales

One of the largest tests of AM/FM radio advertising was conducted in Spring 2024 in just over twenty local markets. The campaign ran across a broad mix of small, medium, and large markets.   The two-month AM/FM radio campaign featured heavy media weight with ~500 monthly GRPs, generating a monthly reach of 75% and a seven frequency. The campaign featured a two-week burst followed by two dark weeks and then another major two-week pulse. In the test markets, three out of four people were exposed to the campaign monthly an average of seven times.

Economic Inequality Seen as Major Challenge Around the World [REPORT]

A new Pew Research Center survey of 36 nations finds widespread public concern about economic inequality. And when asked what leads to this inequality, most people across the countries surveyed point to the intersection of wealth and politics.

The Americanisation of Media

The history of media agencies began with an arrogant lack of interest in the media process by those leading full-service agencies, mainly account handlers who considered (with some justification) that their clients couldn’t care less about the boring detail on how their media money was spent. Today we have an industry unrecognisable from those days, shaped in large part by technology and the social media platforms constructed with it.

2024 Hispanic Content Report – Available for download for FREE

HispanicAd offers its annual report on key Content, Data & Social usage strategies, along with the importance of using Data strategies to engage the US Hispanic Consumer.

2024 Hispanic TV Programming Report – DOWNLOAD for FREE

HispanicAd in association with Adam R Jacobson are proud to announce the availability of the 2024 Hispanic TV Programming Report for our readers.  Enjoy

25TH EDITION OF HMC HISPANIC MARKET GUIDE: A comprehensive Playbook to help Marketers STOP Latino Coating & Reach Hispanic Market with Authenticity [DOWNLOAD GUIDE For Free]

On the heels of launching its #STOPLATINOCOATING campaign, the Hispanic Marketing Council (HMC) has released its highly anticipated 2024 Hispanic Market Guide as a roadmap to help marketers effectively and authentically connect with U.S. Latinos, currently positioned as the fifth largest global economy. This year marks the 25th edition of the market guide, which has served as a valuable resource for the industry and a vehicle for helping brands tap into the Hispanic opportunity.

2024 Hispanic Market Overview Report- DOWNLOAD for FREE

HispanicAd in association with Adam R Jacobson are proud to announce the availability of the 2024 Hispanic Market Overview – titled “Authentic - Keeping it Real” To download click on image or CLICK HERE

Latinos to Watch in the NFL Playoffs!

The NFL playoffs kick off this Saturday and Latino players across the league are gearing up to leave their mark on football’s biggest stage. There are 15 Latino players heading into this season’s playoffs, as nine of the 14 playoff teams have a Latino player entering the postseason and the Commanders leading all teams with four Latinos. At the same time, this year’s playoff teams feature Latino assistant coaches like Minnesota’s Brian Flores and Pittsburgh’s Mike Sullivan, as well as a Latino general manager in Steelers’ GM Omar Khan. Representing diverse backgrounds and positions, these athletes, coaches and staff showcase the growing influence of Latinos in professional football.

Majority of News and Sports Audio is Consumed via AM/FM Radio

Today’s insight is never-before-released data on AM/FM radio consumption and a surprising finding about how different kinds of audio content are consumed from radio.

Marketing Course for 2025 [REPORT]

Horizon Media Holdings, parent company of the full-service marketing portfolio including Horizon Media, unveiled its inaugural annual marketing industry forecast - "25 Trends on the Horizon in '25." The 2025 report maps out the trends that leaders from across Horizon's portfolio predict will reshape how brands connect with consumers in a rapidly evolving media landscape.

Demystifying AI in Media Planning and Buying

The use of artificial intelligence and machine learning in advertising is a hot topic right now and it was the focus of Ebiquity’s most recent Procurement Forum. Harvey Sarjant, our Director of Data & Tech, reports back on the event, billed as ‘Demystifying AI in media planning and buying’.

5 Marketing Takeaways from Bad Bunny’s Latest Record, DeBÍ TiRAR MáS FOToS

Bad Bunny has once again proven why he’s not just a music icon but a marketing mastermind. With his latest album DeBÍ TiRAR MáS FOToS, he’s taken his cultural authenticity, creativity, and strategy to new heights, offering powerful lessons for marketers. From unpredictable surprise drops to building hype with strategic collaborations, every move Benito makes is a carefully crafted marketing play. Here’s how you can take inspiration from his approach to transform your brand’s strategy.  By Jossi de la Torre, BODEN Agency

Tony Soprano, narcxploitation & representation.

By Gonzalo López Martí - Creative Director

• Italians carved a name for themselves in Hollywood with mobster movies.
• Which they used as showcase of their talent and springboard to move on to other genres with room to play against type.
• Scorsese, Coppola, Pacino, de Niro, etc.
• Irish stars used the same playbook in the 50s: James Cagney, Spencer Tracy.
• Can you imagine James Gandolfini rejecting the Tony Soprano part because “it stereotypes Italians”?
• LOL

SeeHer’s Best Practices for Representing Women in Health and Wellness Marketing [REPORT]

According to SeeHer's recent report, "Driving Impact: A Best Practice Guide for Representing Women in Health and Wellness Marketing," women hold a sizeable amount of economic power in the U.S., with 85 percent of purchase decisions being made by women. Yet only 16 percent of women say the media portrays them accurately "all the time."

The Top 5 Marketing Trends Shaping 2025: Content Proliferation, Retail Media Networks, AI Advancements, and the Rise of Women’s Sports

It seemed only fitting to get in on the trend writing and share my thoughts on some of the biggest trends I see the industry facing as we turn the chapter from 2024 to 2025.  By Vinny Rinaldi - Vice President, Media & Marketing Technology

Let’s Talk About Marketing Talk

There's a growing risk for brands that use too much jargon in their communications

Latinos: The Consumers of the Future—A Call to Action for Brands

We are living in turbulent times—shifting trends, political pressures, and stalled corporate initiatives have left our community feeling vulnerable and out of control. But there is one thing we can take control of, and that is our narrative. Like a plane in a storm, we must rise above the turbulence. Changing how Latinos are perceived—by others and by ourselves—is the fast track to helping us soar above the clouds and reach our full potential.  By Claudia Romo Edelman - Founder, Hispanic Star

The economic state of Latinos in America: Building up small businesses

Despite a range of challenges, Latino-owned small businesses are growing rapidly. Investing in their potential can support future generations of Latino entrepreneurs and boost the US economy.