Trends
Exploring the Growing Influence of the Hispanic Market in the U.S. [REPORT]
The U.S. Hispanic market has evolved into one of the most significant and dynamic consumer segments for American businesses. With over 63.5 million Hispanics comprising 19.1% of the U.S. population, the demographic is both large and influential. Beyond sheer numbers, the unique cultural values, preferences, and trends within this group offer businesses immense growth potential. ThinkNow's "Hispanic Market Today" report explores how the Hispanic community is reshaping the demographic landscape and creating new opportunities for companies across industries.
SeeHer Releases Its First-Ever Campaign: “She Matters: Bottom Line”
The Association of National Advertisers’ SeeHer, the global movement dedicated to ensuring accurate representation of all women and girls in media, marketing, advertising, and entertainment, today released its first campaign highlighting the economic spending power of women and girls and how they are a growth multiplier for brands. Created in partnership with creative advertising agency Curiosity, the new campaign, “She Matters: Bottom Line,” focuses on the spending power and economic impact of women and girls through the lens of Generation Alpha.
Mid-Year Consumer Outlook: Guide to 2025 Reveals Catalysts to Change in Key Verticals Across Industries
NielsenIQ has released its much-anticipated Mid-Year Consumer Outlook: Guide to 2025 report, identifying macro catalysts across industries. The forward-looking study found consumers remain determined and resilient despite the uncertainty, providing a strategic roadmap for retailers looking to win over consumers over the next 12–18 months and beyond.
In Tight U.S. Presidential Race, Latino Voters’ Preferences Mirror 2020 [REPORT]
As the final leg of the presidential campaign begins following an eventful summer, a majority of Latino registered voters (57%) say they would vote for Vice President Kamala Harris and 39% would vote for former President Donald Trump, according to a Pew Research Center survey conducted Aug. 26-Sept. 2, 2024.1
Entravision release Week 2 Results from the 2024 National Latino Tracking Poll [REPORT]
Entravision, in collaboration with AltaMed Health Services and BSP Research, has released the second set of results from the 2024 National Latino Tracking Poll, continuing to offer real-time insights into the evolving priorities of Latino voters as the November election approaches.
About 3 Million People in Same-Sex Couple Households
Despite coupled households making up a decreasing share of U.S. households in recent decades, they still made up the majority: approximately 215 million people were living in coupled households in 2020, roughly 67% of the household population of 323 million.
Entravision releases first set of results from the 2024 National Latino Tracking Poll [REPORT]
Entravision, in partnership with AltaMed Health Services and BSP Research, has released the first set of findings from the 2024 National Latino Tracking Poll, providing exclusive, real-time insights into its weekly findings of Latino voter priorities ahead of the upcoming November election. The top findings from this week’s results were economic concerns, such as cost of living, jobs and the economy, and housing affordability.
The Persistent Illusion of Brand Safety in Digital Advertising
It's becoming clearer and clearer that our idea of brand safety, at least in the ad world we currently live in, is an illusion at best. Some may argue that we've entered a backlash era against the concept as a whole. Whether it's the collective shoulder shrug in response to Adalytics' latest report, or the successful shutdown of GARM, it's evident our current brand safety approach isn't working.
FTC finds large Social Media and Video Streaming Companies have engaged Surveillance of Users with Lax Privacy Controls and Inadequate Safeguards for Kids and Teens [REPORT]
A new Federal Trade Commission staff report that examines the data collection and use practices of major social media and video streaming services shows they engaged in vast surveillance of consumers in order to monetize their personal information while failing to adequately protect users online, especially children and teens.
ANA Defends Ad Industry Against Claims in FTC Social Media Report
The Association of National Advertisers (ANA) today released the following statement from ANA CEO Bob Liodice responding to a range of inflammatory allegations about digital advertising in a new report from the Federal Trade Commission (FTC) on social media and streaming video services
How U.S. Public Opinion Has Changed in 20 Years of Our Surveys
Public opinion itself has also changed in major ways over the last 20 years, just as the country and world have. In this data essay, we’ll take a closer look at how Americans’ views and experiences have evolved on topics ranging from technology and politics to religion and social issues.
Show me the “Money/Dinero” – – The Hispanic Sports Fan – Young, Engaged, Invested and Female
We all know that sports is a big business, and the leadership at L’Attitude has embraced the growth that comes with sports as a business imperative- so satisfy that need this year’s conference launched its inaugural AVANCE Sports track (Association For The Advancement Of Latino Sports) with athletes, owners and marketers to share the importance of “not just welcoming the community but celebrating and uplifting them”. Every Sport was well represented by athletes or owners of MBL, NFL, NHL, NBA, ESPN with mainstage reserved for Diana Flores, NFL Flag Football Ambassador and Karl-Anthony Towns, NBA All Star Minnesota Timberwolves. By Ana Ceppi
Eighty percent of brands have concerns about agency use of GenAI
Nearly two-thirds of brand owners (63%) are already using generative AI in their marketing strategies, according to new research from the World Federation of Advertisers (WFA) but many have serious concerns about the technology.
Hispanic Heritage Month: A Catalyst for Unity, Cultural Pride, and a Stronger America
Now that Labor Day has passed, we are quickly approaching that very unique time of year that is Hispanic Heritage Month. Why is it unique? Let's start with the reality that, while it spans a four-week timeframe, it doesn't coincide within a month. More importantly, in recent years it has been a subject of considerable debate. By Louis Maldonado
STOP “CELEBRATING” HISPANIC HERITAGE MONTH — WE SEE RIGHT THROUGH IT!
Let’s be real: Hispanic Heritage Month is not a “campaign opportunity.” By Victor Cornejo - Host, Tell Me Más Podcast & Multicultural/Inclusive Advertising Veteran
Hispanic Heritage Month: 2024
Hispanic Heritage Month celebrates the contributions of Americans tracing their roots to Spain, Mexico, Central America, South America and the Spanish-speaking nations of the Caribbean. In 1968, Congress set aside a week for this observance and two decades later expanded it to a month stretching from September 15 to October 15. The timing is historically significant as September 15 is the anniversary of independence in Costa Rica, El Salvador, Guatemala, Honduras and Nicaragua. The designated period is also a nod to those from Mexico and Chile, which celebrate their independence September 16 and September 18, respectively.
2024 National Latino Tracking Poll to Shape Election Insights
Entravision, in partnership with AltaMed Health Services and BSP Research, announces the launch of the 2024 National Latino Tracking Poll, beginning September 11, 2024. This timely initiative will provide critical insights into the political perspectives and engagement of Latino voters as the November election approaches.
State of Spanish Language Media 2024
Spanish-language audiences demonstrate remarkable diversity in their video consumption habits and are at the forefront of tech adoption. However, these audiences also maintain strong use to traditional media, such as cable and satellite TV.
Happy HHM (or not so happy?)
I don’t know about you, but Hispanic Heritage Month is just kicking off this weekend, and I’m already overdosing on all the social media posts and shallow brand celebrations. As far as I’m concerned it feels quite token for brands to opportunistically “show up” during Hispanic Heritage Month! I’m sure this feeling is shared by my African American and Asian American friends when Black History Month or Asian American and Pacific Islander Heritage Month come around, as well as my friends in the LGBTQ+ community when all the Pride brand activations and campaigns pop up out of nowhere. By Luis Miguel Messianu. - Founder-President-Chief Creative Officer MEL
U.S. Latino Youth 2030 [REPORT]
The Latino Donor Collaborative (LDC), a nonprofit organization and think tank dedicated to producing research that highlights economic opportunities for growth, has released its first-ever LDC 2030 Latino Youth Report
