Trends
Spanglish and Code-Switching: Impacts on Hispanic Marketing and Culture
Throughout history, we have had many ways to identify and define cultures and civilizations. We as human beings have been fascinated with studying ourselves, both on an individual level and in our identity groups and communities. To better understand the evolution of cultures and civilizations to what we know them today, we need to better understand the ways that language has influenced our perceived notion of society. By Derrick Raphael Pacheco - Department of Educational Leadership and Policy Studies, Florida State University Center for Hispanic Marketing Communications ( ADV 5415: Hispanic Marketing Communications/ Dr. Sindy Chapa )
Hispanics On Track to Reach $113T in Collective Wealth by 2050 [REPORT]
Finhabits, a financial technology platform that more than 680,000 U.S. Hispanics use to invest and access financial education, has released a new report on Hispanics' growing wealth and investing behaviors. The report, "Power in Numbers: The $113 Trillion Unseen Hispanic Wealth Opportunity," offers an in-depth look at the impact of the country's fastest-growing demographic on the financial sector, as well as its own financial well being.
The Future of Journalism [REPORT]
Despite the challenges journalism is facing — AI, misinformation, even the business models on which it was built — the next generation of journalists are bringing a commitment to truth, justice and integrity to their work.
Eight Hispanic Groups Each Had a Million or More Population in 2020
Colombian and Honduran Populations Surpassed a Million for First Time; Venezuelan Population Grew the Fastest of all Hispanic Groups Since 2010
Understanding Counts of Afro-Latino Responses in the 2020 Census [REPORT]
The U.S. Census Bureau recognizes that the Afro-Latino population is not limited to people who responded by providing the specific terms of Afro-Latino or Garifuna within their responses to the ethnicity question.
Hispanic Gen Z Consumers want more Bilingual Content as they Reclaim Latino Heritage
While past Hispanic generations often focused on assimilation with the general population, as the Gen Z Hispanic adult population grows, a dominant trend is emerging. Hispanic GenZ are becoming more comfortable reclaiming their heritage and engaging with Spanish and Bilingual content. By Santiago Solutions Group
2023 LDC U.S. LATINO GDP [REPORT]
Last year’s LDC U.S. Latino GDP Report reflected a U.S. Latino economy valued at $2.8 trillion in GDP. This year’s report shows the U.S. Latino economy has continued its remarkable growth and is now a $3.2 trillion economy. It is, in fact, growing two and a half times faster than the non-Latino equivalent.
The future of the consumer industry [REPORT]
The future is fast approaching, and the consumer industry is on the precipice of dramatic change that will significantly impact the markets, models, and mechanics of consumer companies over the next decade. With all this uncertainty, one thing is clear: The strategies that led you to today likely won’t get you to the future.
Public Trust in Government: 1958-2023
Public trust in the federal government, which has been low for decades, has returned to near record lows following a modest uptick in 2020 and 2021. Currently, fewer than two-in-ten Americans say they trust the government in Washington to do what is right “just about always” (1%) or “most of the time” (15%). This is among the lowest trust measures in nearly seven decades of polling. Last year, 20% said they trusted the government just about always or most of the time. Among Asian, Hispanic and Black adults, 23%, 23% and 21% respectively say they trust the federal government “most of the time” or “just about always” – higher levels of trust than among White adults (13%).
Research Finds $113T Unseen Wealth Creation Engine Making Latinos “non-traditional wealth bankers” instead of “underbanked”
According to a new report issued by Finhabits, Latino wealth has grown 12% annually for the past 10 years and the rate is 2x Non Latino Whites and has the potential of reaching $113T by 2050. Finhabits sees that 90,000 Latinos inside their fintech ecosystem are saving 6.5% of their salary regardless of income. Latino is an Everyday Saver and at that rate, even with lower household income, are accomplishing the industry recommended norm in savings. By: Ana Ceppi, SeniorMarCom advisor with 10+ years of Financial services and HealthCare experience and Founder of Factivist LLC
Americans’ Dismal Views of the Nation’s Politics [REPORT]
Americans have long been critical of politicians and skeptical of the federal government. But today, Americans’ views of politics and elected officials are unrelentingly negative, with little hope of improvement on the horizon.
Marketers Balance the Promise and Peril of Generative AI
While juggling concerns such as the volatile economy and the increasingly complex management of customer relationships, marketers now have the added responsibility of figuring out how to harness the power of the hottest technology around — generative AI — while confronting the myriad challenges it presents. AI has ignited great enthusiasm among many brand managers who envision it as a vehicle to make their work more efficient, innovate new kinds of ad content, and improve the all-important customer experience. Yet making it a part of their day-to-day operations remains a work in progress.
2020 Census Data for Nearly 1,500 Detailed Race and Ethnicity Groups, Tribes and Villages
The U.S. Census Bureau released 2020 Census population counts and sex-by-age statistics for 300 detailed race and ethnic groups, as well as 1,187 detailed American Indian and Alaska Native (AIAN) tribes and villages.
Latinos’ Views of and Experiences With the Spanish Language [REPORT]
Most U.S. Latinos speak Spanish: 75% say they are able to carry on a conversation in Spanish pretty well or very well. And most Latinos (85%) say it is at least somewhat important for future generations of Latinos in the United States to speak Spanish.
Gen Z Social Media Trends Continue to Influence CPG Industry with ‘#GirlMath’
When it comes to capturing the attention of GenZ consumers, keeping up with the latest social media trends is worth every marketer’s time. by Santiago Solutions Group
Underrepresentation For Hispanic Audiences In Consumer Data Sets
Truthset released results detailing how the overall data industry is currently underrepresenting the Hispanic population in the United States.
Latinos in the U.S. have the fifth-largest GDP in the world [REPORT]
The findings of the latest U.S. Latino GDP Report, produced annually by the UCLA Center for the Study of Latino Health and Culture and California Lutheran University’s Center for Economic Research and Forecasting, show that even amid ongoing COVID-19 pandemic conditions in 2021, the U.S. Latino GDP grew by an inflation-adjusted 7.1%, surpassing the $3 trillion mark for the first time.
Public Has Mixed Views on the Modern American Family [REPORT]
Trends in marriage and fertility along with shifting social norms and important legal changes have reshaped the American family.
The Importance of All-Party Data in a Cookieless World
Why brands need to leverage third-, second-, first-, and zero-party data to overcome a shifting marketing landscape
Bilingual U.S. Hispanic Speakers More Likely to Pay for Popular Streaming Services Compared to Spanish-Only Speaking Counterparts
App Science announced that it has released audience insights comparing bilingual and Spanish-only U.S. Hispanic streaming audiences. The findings in the Report provide unique analysis into how bilingual (English and Spanish) and Spanish-only speaking Hispanics may differ from each other. It highlights the unique preferences among Hispanic subgroups, providing audience data to help brands deliver a more targeted, relevant message within their ads to these audiences.
