Trends
the year of impact 2025 MEDIA TRENDS [REPORT]
Media is increasingly driven by sophisticated algorithms, becoming 100% addressable, 100% shoppable, and 100% accountable. For 15 years, dentsu's annual media trends report has been the industry's most sought-after trend forecast. Download the 2025 edition to prepare for the many opportunities to drive impact in the algorithmic era.
52% of Senior Marketing Leaders Can Prove Marketing’s Value and Receive Credit For Its Contribution to Business Outcomes
Only 52% of CMOs and other senior marketing leaders said they were successful in proving the value of marketing and receiving credit for helping meet enterprise objectives, according to a survey by Gartner, Inc.
Latino Voter Enthusiasm Peaks as Independent Support Shifts and Gender Divide Widens in 2024 Presidential Race
Entravision, AltaMed, and BSP Research have released the Week 6 results of the 2024 National Latino Voter Tracking Poll, showing significant shifts in Latino voter engagement, campaign outreach efforts, and critical issues leading up to Election Day. Latino voter enthusiasm has reached its highest level since the poll began, and new insights reveal a growing gender divide in candidate preferences.
#NoSabo Kids: A Latino Gen Z Movement 200 Years in the Making
In recent years, a curious trend has gained momentum among Hispanic gen Zers: the #NoSabo Kid movement. It has manifested primarily on social media platforms, namely TikTok and Instagram — and it has gained the attention of mainstream news outlets nationwide. The movement speaks to young Latinos' individual and collective identities, both cultural and generational, and the central role the Spanish language plays in their feelings of self-esteem and their quest for self-actualization. More importantly, it reflects their commitment to staying connected to Latino culture even though, simultaneously, they are often made to feel lesser-than as many in our own communities criticize them for any fumbles made when speaking Spanish. Let's unpack this phenomenon.
CTV Takes the Lead: 78% of Hispanic Americans Prefer Streaming for Its Personalized and Diverse Content Options [REPORT]
LG Ad Solutions, a leader in CTV and cross-screen advertising, today released a report titled “The Inclusive Screen: Hispanic Americans,” which highlights CTV as a key environment for advertisers to connect with Hispanic Audiences while prioritizing user experience.
Media Reactions 2024 U.S. insights [REPORT]
Discover key U.S. insights on the top-ranking media brands and channels and learn how to navigate today’s complex media environment.
The State of the Hispanic American Consumer 2024 [REPORT]
With Hispanic Americans making up nearly one-fifth of the US population, understanding the evolving behaviors, preferences, and economic impact of Hispanic-American consumers is crucial for marketers aiming to effectively engage this influential and growing demographic. The 2024 MRI-Simmons report provides essential insights to help businesses navigate and strategize based on these trends.
Cultura Decoded: Redefining Hispanic Heritage [REPORT]
Hispanic Heritage Month may have ended, but the power and influence of the Hispanic community continue to shape our culture. I'm excited to share with you our latest report, where we analyzed 400K digital conversations from the Hispanic community, to explore evolving perceptions of cultural heritage. The study reveals how heritage is deeply intertwined with identity, connection, and resilience, far beyond just food and music.
The Advertising Media Spend – H1 2024 [REPORT]
According to Nielsen’s 2024 Annual Marketing Report, 72% of global marketers expect their advertising budgets to increase in the year ahead. But more media spend means more competition in an already competitive media landscape where consumers are accessing more media, across more platforms than ever before.
Explorando la mentalidad puertorriqueña actual [REPORT]
Un estudio sindicalizado y herramienta, que permite a las marcas comprender las audiencias en términos de uso de medios, compra de productos, uso de servicios y variables actitudinales. Permitiendo crear perfiles de consumidores por variables psicográficas y estilo de vida.
Latino Independent Voters Lean Toward Trump While Overall Voter Preferences Hold Steady
Entravision, AltaMed, and BSP Research have unveiled the Week 5 results of the 2024 National Latino Voter Tracking Poll, offering valuable insights into the preferences of Latino voters. While Kamala Harris leads with 60% support, Independent voters are breaking for Donald Trump, and key differences emerge between Latino voters in California and Texas. The economy remains the top concern for voters across both states.
Hispanic/Latino Americans Turn to Nontraditional Health Information Sources, More Than Any Other Racial Group [REPORT]
Findings from a new national survey of 2,530 Americans conducted by M Booth Health reveals the outsize impact that nontraditional sources of health information have on the decisions of the largest racial/ethnic minority group in the United States. The data, available in a new report – Chosen Circles: How Hispanic/Latino Americans Navigate Health Decision-Making – show how, in the face of systemic barriers and a shortage of culturally relevant health information, Hispanic/Latino Americans are taking control of their health care decisions.
The Evolution Toward Permissioned Data
The advertising industry has been captivated by the notion of "signal deprecation" for a while now. This term, in my view, misses the point. We are not witnessing the death of signals or the loss of something valuable. Instead, we are seeing its evolution — specifically, the evolution toward permissioned data.
Insights into How Pharma Advertising Influences Patient Behavior and Health Outcomes [REPORT]
MAGNA announced a new study in partnership with DeepIntent, the health advertising platform, that explores the impact of pharmaceutical advertising beyond its traditional role of promoting medications. The MAGNA Media Trials study – “Beyond the Prescription” – reveals how pharma ads influence patient behavior, improve health management, and offer untapped opportunities for brands.
Hispanic homeowners narrow home value gap to smallest margin on record
Zillow research shows Hispanic homeowners making strides in narrowing the home value gap with white homeowners over the past two years, regaining ground lost during the pandemic. The gap is now the narrowest ever observed.
Latinos are Leading America’s Economy— With or Without Your Support
Data doesn’t lie. U.S. Latinos now generate an astounding $3.6 trillion GDP, making us the 5th largest economy in the world, bigger than India, the U.K., and France. And we’re not slowing down. Our GDP is growing faster than any other country except China, positioning us to surpass Germany by 2027 and reach $5.7 trillion by 2029. Yet, despite this staggering economic power, Latinos remain grossly underrepresented in leadership, media, boardrooms, and investments. By Beatriz Acevedo - CEO/Cofounder SUMA.
Baby Boomers’ big digital shift
Baby Boomers are the world’s wealthiest generation, however, brands are failing to keep up with their increasingly digital media habits, according to WARC Media’s latest Global Advertising Trends report, ‘Baby Boomers’ big digital shift’.
A Profile of the Nation’s Hispanic-Owned Businesses
About 7.1% of the nation’s 5,681,118 employer firms (businesses with at least one paid employee) in the United States were Hispanic-owned in 2021 and the construction sector had the largest number of Hispanic-owned businesses, according to the U.S. Census Bureau.
TV Ads on Spanish-language Networks Outperform Ads on English-language TV by 31%, per EDO
EDO has released a report revealing that ads airing in the Spanish-language media environment have outperformed ads on English-language TV by 31% in the past year — a 24% increase over the previous period.
Kamala Harris Leads Among Latino Voters, but Republicans Gain Favorability as Election Day Nears
Entravision, AltaMed, and BSP Research have revealed key findings from Week 4 of the 2024 National Latino Voter Tracking Poll, offering critical insights into the preferences and attitudes of Latino voters as Election Day nears.
