Trends
ANA New Marketing Ethics Code Essential to Consumer Trust
Self-regulation and ethical marketing is critical to the success of the marketing and advertising industry as it hinges on building consumer trust over the long term. Best practices lead to solid growth over time, while unethical marketing leads to broken reputations and loss. We have all seen poor practices by marketers. The Center reviews hundreds of consumer complaints about marketing each year — and most are easily remedied through best practices and common solutions.
Top Trends Pulse Check [REPORT]
In today’s dynamic marketplace, cultural alignment is a powerful driver of brand success. With 63% of people more likely to buy a product if the brand is part of cultural trends they care about — and companies that are believed to be culturally relevant being twice as likely to have loyal customers — it’s clear that cultural relevance is not just a preference but a priority.
Hispanics Less Optimistic on Economy Despite Slower Price Growth
Hispanic consumers' optimism about the economy dropped in the second quarter of 2024, as households struggle with higher prices, according to a poll released by the Florida Atlantic University Business and Economic Polling Initiative (FAU BEPI).
Not All Racial and Ethnic Groups Are Aging At National Pace
The nation as a whole is getting older, but not all race and Hispanic origin groups are aging at the same pace, a pattern that promises to alter the makeup of the U.S. working-age population for decades to come.
2024 State of Gen Z and the Future of Advertising [REPORT]
This report from Comscore provides marketers with the key digital and social media trends they need to reach this digital-first cohort with the right message exactly where they are most receptive to receiving it.
Need to Know: What is co-viewing, and why should you care?
TV has changed dramatically in recent years. New devices, distributors, streaming platforms, subscription models, and formats are transforming the industry and empowering viewers. But there’s one thing that hasn’t changed: People love to watch TV together.
The Experiences of U.S. Adults Who Don’t Have Children [REPORT]
The U.S. fertility rate reached a historic low in 2023, with a growing share of women ages 25 to 44 having never given birth. And the share of U.S. adults younger than 50 without children who say they are unlikely to ever have kids rose 10 percentage points between 2018 and 2023 (from 37% to 47%), according to a Pew Research Center survey.
6 Marketing Leaders on How to Better Understand Your Consumer
Being "consumer-obsessed" isn't a new idea for marketers. We are living in an age where data is used to refine targeting, and marketers target products and services to different demographics by tailoring messages (and how those messages are received). However, to do this successfully, consumer demographics need to be understood beyond shallow and superficial narratives.
Hispanics are less likely to be worries about AI [REPORT]
“Check out Amrak Solutions’ latest insight drop (via LinkedIn) where they delve into Hispanic sentiment regarding AI and other emerging technologies. Explore the optimism and excitement of the Hispanic community as they look towards the future.”
A CMO’s Guide to Unlocking the Potential of Human-Centered AI – Creating better experiences for consumers requires a human touch and an AI boost
As digital experiences continue to influence how brands interact with consumers, paradoxically, human experiences are more critical than ever to building the strong emotional connections required to secure purchase and loyalty.
AI Campaigns and Case Studies
Artificial intelligence (AI), and its applications, is at the forefront of many discussions in many industries and fields, from marketing to tech to healthcare to education to law. How to implement and leverage these tools in a helpful way for users can be challenging for teams. However, when used well, AI can help save time analyzing data, personalize content and information, enhance creative ideas, and find ways to promote diversity, equality, inclusion, and belonging (DEIB).
Shifting Gears: How Four-Day Weeks and Remote Work Are Reshaping Business
Discover how our company is revolutionizing work-life balance with our four-day workweek and remote work initiatives. Learn how we’ve transformed our business, boosted employee satisfaction, and achieved incredible results. Join us on our journey to redefine the future of work. By Arminda Figueroa - CEO & Founder Latin2Latin Marketing + Communications, LLC
With Retail Media Experiencing Meteoric Growth, Marketers Are Optimistic But Cautious [REPORT]
The retail media space is healthy, with the number of platforms increasing, total spending growing dramatically, and double-digit spending increases expected over the next four years. At the same time, the latest report from the Association of National Advertisers (ANA), “Retail Media Networks: Optimism Tempered with Caution,” reveals an unsettled marketplace filled with complex perspectives among marketers compared to previous years.
Back-to-School Spending Expected to Flatten Amid Financial Concerns
K-12 parents weigh prices and priorities in preparation for the new school year as they budget for necessities and make room for a few indulgences
Insights in 2024 State of Gaming
Comscore released its "2024 State of Gaming" report. The in-depth analysis reveals significant trends and insights for advertisers, marketers, and publishers, and addresses the growth of emerging fronts such as Netflix and cloud gaming.
Advertising Ethics in the Age of AI
A deluge of personal and societal threats — from economic inflation to misinformation online to climate change — have left consumers feeling vulnerable. And when consumers feel vulnerable, trusting the brands they engage with becomes even more important.
Differentiating skills in the AI era
AI is taking centre stage and change is in the air. The challenge for marketers is to understand what needs to change and what should stay the same.
THE WORLD HAPPINESS SUMMIT 2024 RECAP [REPORT]
We are happy to share our interactive Report! You will be able to click on videos, links and buttons to relive the WOHASU 2024 experience. And, we can't wait for our global community to come together again for #WOHASU2025 in Miami!
Understanding Audience Engagement for the Paris 2024 Summer Olympics [REPORT]
Excitement is building for the Paris 2024 Summer Olympic Games as over 10,000 athletes from around the world prepare to showcase their incredible talents on this global stage. The City of Light will be teeming with fans and well-wishers who have traveled from near and far to watch and enjoy the Games. Those unable to attend can watch broadcasts on NBC and Telemundo, and networks like USA and the Golf Channel or stream the content on Peacock.
Top brands are like Olympic athletes [INSIGHTS]
Visa first partnered with the Olympics in 1986, Samsung in 1988, Coca-Cola in 1928. Talk about long-term brand building. Like Olympic athletes who train their whole lives for a moment in the spotlight, the world’s top brands know that clutch performance comes from long-term investments.
