Trends
Hispanics’ Love for Fintech Grows — Do Traditional Banks Stand a Chance?
Fintech is on fire and Hispanics, are adding fuel to the flame, according to the latest research report by Plaid (Fintech Effect 2021). The report showcases how the pandemic has accelerated fintech adoption, growing from 58% usage in 2020 to 88% usage in 2021. That’s a 52% increase in one year! By Karla Fernandez Parker - Advertising Executive, Senior Leadership, and Multicultural Marketer
Streaming’s “Golden Age” Is Fading Due to Inflation [REPORT]
Rising fees and inflation are testing consumer loyalty to streaming services
Amplifying Black voices in media [REPORT]
Black buying power in the U.S. is estimated to grow to $1.98 trillion by 20251. And while most brands acknowledge that Black consumers are critical to their growth and cultural relevance, earning Black consumers’ business can prove challenging as Black people around the world become more discerning of how, where and when brands are targeting them.
Media Responsibility Index, Finds Global Social Platforms Making Most Progress, and Benchmarks Broadcast & Cable, CTV/OTT, Digital Video and Display
IPG Mediabrands and its intelligence arm MAGNA, unveiled the 4th issue of its signature Media Responsibility Index (MRI 4.0), an initiative that strives to raise industry awareness and standards around harm reduction for brands and consumers in advertising.
Hispanics Losing Confidence in U.S. Economy
Hispanics are increasingly concerned about their personal finances, leading to a decline in optimism in the U.S. economy during the third quarter, according to a new poll from the Florida Atlantic University Business and Economics Polling Initiative (FAU BEPI).
2/3 of Latinas Influencers feel underrepresented in marketing campaigns [REPORT]
SocialPubli announced the release of The Latina Influence 2022 Industry Report, which underlines the key motivations, preferences and behaviors of Latina influencers and content creators.
Positive depictions of females in advertising can lead to superior business outcomes [REPORT]
SeeHer and Ipsos announced their findings from their first joint whitepaper, Strive for More, focused on female representation in advertising. The report reveals that positive female representation can be beneficial to brands and highlights creative techniques companies can utilize in their advertising development process to create greater success and stronger relationships with consumers.
Hispanic Gen Z Breaking Stereotypes and Driving Change
One generation is blazing a trail and breaking convention – Gen Z. An area in which we see a tremendous impact by this demographic is employment.
Gen Z and Millennials More Willing to Spend Now and Say They’re Better Off Financially Than Gen X and Baby Boomers
Scorpion announced the results of a survey that explores the generational differences in consumer behavior and business expectations during this inflationary period.
Revisiting the great rethink
One year ago, we explored how Americans were rethinking their priorities in the wake of the global pandemic. How did shifts in consumer sentiment stand the test of time?
Digital Makes The AM/FM Radio Plan Better And Vice Versa
New research from Nielsen shows why a blend of digital ad platforms and AM/FM radio is one of the most powerful combinations in media. Some of the largest studies ever conducted on advertising effectiveness have found as the number of media platforms utilized increases, effectiveness and sales effect grow. By Pierre Bouvard
Culture Gap [REPORT]
Brands are finding themselves paralyzed in a landscape driven apart by culture wars, but new research released today by FleishmanHillard shows businesses must be braver in bridging these issues to stay culturally relevant without losing authenticity to consumers.
Hispanic Workers Are Underrepresented in the Media [REPORT]
Hispanic workers are underrepresented in the media industry compared to their representation in the rest of the U.S. workforce. Little change occurred from 2010 through 2019, according to GAO's analysis of the Census Bureau's American Community Survey data.
Social currency: How much is a World Cup influencer worth?
The 2022 FIFA World Cup—a month-long football marathon featuring 64 matches—will attract an estimated 5 billion viewers worldwide1. And the reach of the World Cup extends far beyond the field, with team and player updates, predictions and other content taking over screens and, increasingly, social feeds in the months surrounding the event.
U.S. CEOs preparing for recession but have high appetite for M&A and digital investment
U.S. CEOs are preparing for a recession that a majority believe will not be mild and short, but they have a high appetite for mergers and acquisitions (M&A) that will significantly impact their organizations and remain committed to digital investment, according to a new study released by KPMG LLP, the U.S. audit, tax, and advisory firm.
U.S. Poverty Rate Is 12.8% but Varies Significantly by Age Groups
The national poverty rate was 12.8% in 2021, but was significantly different for the nation’s oldest and youngest populations, according to a new Census Bureau report released today.
Revealed: America’s Iconic Brands Most Effective at Winning Hispanic Consumers
A recent study of over 250 iconic brands identified the top 10 brands for Hispanic consumers.
Viewers Looking Forward to World Cup Despite Controversy [REPORT]
These controversies, however, do not appear to have diminished fans' interest in the quadrennial event, especially here in the U.S., with athletes returning to the tournament after failing to qualify in 2018. This, along with an overall increase in interest in soccer in the U.S., will likely result in strong viewership.
The 2022 LDC Latino in Media Report [REPORT]
Economically, U.S. Latinos are a powerful driving force in the success of the American economy, second only to the Anglo cohort.
Hardships and Wealth Disparities Across Hispanic Groups
Half of Hispanics of Dominican and Salvadoran origin in the United States experienced material hardship in 2020, according to recently released U.S. Census Bureau data
