Trends
Data ethics is a priority for nine out of 10 CMOs but half need help making it a reality
New WFA research has found that while CMOs are keen to address consumer and regulatory concerns around data-driven marketing, the complexity of the data and digital ecosystem is making it hard for them to identify the right practical measures to take.
Advancing Latino Health Equity Through Community Health Workers [PODCAST]
In this episode of The New Mainstream podcast, Mariza Hardin, Co-Founder, Head of Strategy and Operations, and Erik Cardenas, Co-Founder, CEO of Zócalo Health, share the importance of promotoras (community health workers) in improving health care outcomes for Latino communities.
DEI Shouldn’t Just Be a Black Thing… They Just Do It Better
It’s been bugging me since Gene Bryan of HispanicAd.com raised the issue on his website in early September. My compadre was ranting about the glaring omission of Hispanics in a piece written by Amira Barger a DEI practitioner and executive vice president, Health DEI at Edelman. The piece in PR Daily titled "No, you are not ‘over-indexing on Black" is a well written argument as to why organizations must challenge their pre-conceived notions on their DEI efforts in regard to the Black community. She frames and supports her argument with solid facts from the vantage point of “what it means to be employed while Black, to what it means to be represented in marketing while Black” kudos to her. Gene’s point was that the piece should have been more inclusive as opposed to Black focused. I believed that was entirely Ms. Barger’s prerogative. But the omission did leave me wondering why when DEI comes up, it always seems to be in reference to the Black community. By Pedro de Cordoba is a multicultural marketing and sales consultant.
US Latino economy worth $2.8T
U.S. Latinos’ total economic output eclipsed the GDPs of the U.K. and India in 2020, hitting $2.8 trillion, an increase of 65% since 2010.
The great American demographic shift
Positive trends in immigration and fertility mean Black, Latino, and other minority groups are on track to collectively account for more than 50 percent of the country’s population.
Over 85% of Black and Hispanic Consumers in the U.S. Wear Fragrances
Fragrance usage in the U.S. remained flat this year, compared to 2021, but it grew among both Black and Hispanic consumers, who wear fragrances more than other consumers.
Hispanics feel Invisible & Stereotyped in TV & Movies
This National Hispanic Heritage Month AIMM shines the spotlight on the importance of authentic cultural representation in the entertainment industry
Social Media and News Fact Sheet
Digital news has become an important part of Americans’ news media diets, with social media playing a crucial role in news consumption. Today, half of U.S. adults get news at least sometimes from social media.
Why Smart TVs will re-define changing viewing behaviors and advertising opportunities over the next decade [REPORT]
Tipping point in Smart TV usage opens up transformative advertising opportunities, and cements shared viewing as an enduring consumer preference
2022’s Most & Least Diverse States in America
To determine where the most idea and identity exchanges have occurred at the highest level in the U.S. – and where the population is relatively more homogeneous – WalletHub compared the 50 states across six key categories: socio-economic, cultural, economic, household, religious and political diversity.
In the search for growth, what’s a media seller to do?
The importance of brand awareness and new customer acquisition elevated this year among the marketers surveyed for Nielsen’s 2022 Annual Marketing Report, but there isn’t a marketer on the planet who’s not laser focused on growing their return on investment (ROI). For media sellers, increasing competition—both within specific channels and in adjacent channels—has never been higher, which adds new layers of nuance on the road to finding new growth.
The shape of consumer spending
Splurge or save? In recent months, consumers worldwide likely feel caught between two minds. As global anxiety around the pandemic wanes, many are eager to spend on sorely missed experiences like travel, restaurants, and entertainment. But built-up pandemic demand is hitting hurdles in the form of spiking inflation and persistent headlines warning of a potential global recession.
2022 Global Talent Trends – The Reinvention of Company Culture [REPORT]
Because of the pandemic, employees are rethinking their priorities and their relationships with employers. They’re seeking flexible work arrangements and more work-life balance. They want to work for employers who value their physical and emotional well-being. And they’re ready to walk away from those who don’t.
2022’s Most & Least Ethnically Diverse Cities [REPORT]
To identify the most ethnically diverse places in America, WalletHub compared more than 500 of the largest U.S. cities across three key metrics: ethnoracial diversity, linguistic diversity and birthplace diversity.
Advertising in the Age of Misinformation: How consumer perception of misleading content impacts brand favorability [REPORT]
Misinformation is an industry-wide issue. Advertisers from across the digital landscape have experienced the effects of misinformation, and nearly half of media experts are concerned that misleading content could negatively impact their company’s reputation in the event of an adjacency.
The State of Soccer [REPORT]
NBCUniversal Telemundo Enterprises released a timely report titled The Future Is Fútbol to define and characterize the fundamental shift in the importance of soccer in mainstream American sports and the role Latinos are playing in this economic, cultural and media phenomenon. The Future Is Fútbol report draws on primary and secondary research and data collection, including quantitative surveys and an innovative neuroscience study among bilingual Hispanics.
How Inflation Affects the Census Bureau’s Income and Earnings Estimates
On Sept. 13, 2022, the U.S. Census Bureau will release income and earnings estimates for 2021, using data from the 2022 Current Population Survey Annual Social and Economic Supplement (CPS ASEC). In the report, Income in the United States: 2021, the Census Bureau will compare estimates of median income and earnings between 2020 and 2021 and present historical income and earnings estimates dating back to 1967.
Labor Day Reading – HispanicAd publications available for FREE
HispanicAd in association with the Hispanic Marketing Council and Adam R. Jacobson plan and publish key supplemental reading through out the year to cover the most important topics for our industry besides our daily coverage.
The State of Corporate Communications 2022 [REPORT]
To better assess the challenges and opportunities for corporate internal communications, Ragan Communications and PoliteMail surveyed more than 250 communicators in May 2022.
Freelance, side hustles, and gigs: Many more Americans have become independent workers
In the working world, a full-time job with one employer has been considered the norm for decades, but this model fails to describe how a significant share of the US workforce makes a living. In the latest iteration of McKinsey’s American Opportunity Survey (AOS), a remarkable 36 percent of employed respondents—equivalent to 58 million Americans when extrapolated from the representative sample—identify as independent workers. This figure represents a notable increase since we estimated the US independent workforce in 2016 at 27 percent of the employed population.
