Trends
2023 Global Marketing Trends [REPORT]
From geopolitical conflicts and economic instability to the ongoing threats related to climate change, CMOs are facing no shortage of external challenges. However, we believe they are likely well-positioned to create new levers for organizational growth amid such uncertainty.
The ongoing value of mixed media modeling [REPORT]
Driven by a proliferation of digital advertising providers and unprecedented volume of spend, today’s digital media spending landscape is changing rapidly. Marketers need to become more savvy and aware of where their money is going— and how exactly it's spent.
The Future of Human Agency [REPORT]
Experts are split about how much control people will retain over essential decision-making as digital systems and AI spread. They agree that powerful corporate and government authorities will expand the role of AI in people’s daily lives in useful ways. But many worry these systems will diminish individuals’ ability to control their choices
Agencies’ Reversal of Fortune Explained
The largest agency holding companies have now reported their full year earnings results for 2022, and outcomes were, for the most part, very good. There has been a perception over many years among that agencies were poised to experience secular decline. Needless to say, I didn’t agree then and continue to believe that significant opportunities remain ahead for the industry. By Brian Wieser / Madison & Wall
Media effectiveness: The role of social media in the advertising ecosystem [REPORT]
Understand the role of social in your media strategy and discover three dynamics to improve its impact.
Working From Home Caused a Spatial Shift in Daytime Population Away From Traditional Job Centers
The daytime population of traditional U.S. job centers plummeted in 2020 after the COVID-19 pandemic hit and lockdowns and social distancing pushed more people to work from home.
How Black Americans Celebrate Holidays and Traditions
Celebrations are positive ways for communities to connect and families to bond. How we celebrate differs by ethnicity, values, traditions, and even geography.
Is your Brand one of 2022’s Most Culturally Inclusive Hispanic Brands?
The Cultural Inclusion Accelerator™ in partnership with ANA AIMM celebrated the Most Culturally Inclusive Brands of 2022 after a massive of study of 716 ads from America’s 100 leading brands gathering 250,000 evaluations across 104K respondents of Asian, Black, Hispanic, LGBTQ+, People with Disabilities, and White Non-Hispanics.
What’s next for digital advertising? [REPORT]
In today's highly fragmented and uncertain environment, the battle for consumer attention is heating up, people are increasingly concerned about privacy and fraud, and the upheavals of the past year are creating an entirely new set of challenges.
3 Things to know about consumer spending
Despite a global pandemic and record inflation, consumers have defied expectations and continued to spend. At NRF 2023: Retail’s Big Show, NRF’s head of research Mark Mathews and Jonathan Silver, CEO and founder of Affinity Solutions, discussed the forces that are propelling consumers to spend.
Most States Had Lower Official Poverty Rates in 2019-2021 Than a Decade Earlier
Most states had lower average official poverty rates in 2019-2021 than a decade earlier, according to recent U.S. Census Bureau estimates released in January, during National Poverty in America Awareness Month.
The testing times continue
Marketing will have to demonstrate value in 2023 as the global economy slows, says WFA President and Mastercard Chief Marketing and Communications Officer, Raja Rajamannar.
The 2030 Forecast [REPORT]
Let’s be honest: forecasting is always an iffy proposition, no matter who does it, how much data we analyze, and how many trends we consider. Too many variables can change the trajectory of what might seem a rock-solid conclusion. Both “known unknowns” and “unknown unknowns” pile up as time advances and can turn a forecast into a fool’s errand.
Why is Everyone Talking about Zero-party Data?
Zero-party data refers to information that a company collects from customers through voluntary and explicit means, such as surveys, sign-up forms, or preferences centers. This type of data is particularly valuable for brands as it is provided by the customers themselves, making it more accurate and reliable than third-party data.
Media Comparisons Study 2023
The 2023 Media Comparisons Study, conducted by GfK and commissioned by TVB, continues to be a key industry resource for multimedia usage and effectiveness. This study explores the many different ways individuals consume traditional, digital and streaming media, comparing reach, time spent, daily news sources, most trustworthy news sources and level of community involvement.
The Truth About Modern Familias
“Family” is the cornerstone to unlocking Hispanic culture in marketing. Yet there are very few quantitative studies out there that dissect exactly what family means and how culture is passed down within today’s modern familias.
Hispanics’ Consumer confidence is slightly stronger in 2023
Hispanics in the United States feel more optimistic about their financial situations as they go into 2023. The fourth quarter Hispanic Consumer Sentiment Index (HCSI) is at 85.3, which is 11 points higher compared to the third quarter score of 74.3.
Seven Reasons Why The Hispanic Segment Can Beat The Recession
As a new year starts, we return to our work routine, facing the prospect of a recession. Some believe it will be a mild one, while others are more pessimistic. Nonetheless, most experts believe the country will face an economic slowdown, and consequently, brands may reassess their marketing investments as they will act more cautiously on where to invest their resources in 2023. By Isaac Mizrah - CEO of Alma Agency
AM/FM Radio Works For Personal Care Brands: New Bar Soap Case Study Reveals Lift In Ad Recall While Creative Test Shows AM/FM Radio Ads Work As Well As TV Ads For A Fraction Of The CPM
AM/FM radio works for personal care brands. In a first of its kind study, in partnership with NCSolutions, the Cumulus Media | Westwood One Audio Active Group® unveiled results from a men’s personal care brand sales effect study.
