Trends
Americans’ Use of Mobile Technology and Home Broadband [REPORT]
In a far cry from the early 2000s, most U.S. adults today say they use the internet (95%), have a smartphone (90%) or subscribe to high-speed internet at home (80%), according to a Pew Research Center survey conducted May 19 to Sept. 5, 2023.
Americans’ Social Media Use [REPORT]
Social media platforms faced a range of controversies in recent years, including concerns over misinformation and data privacy. Even so, U.S. adults use a wide range of sites and apps, especially YouTube and Facebook. And TikTok – which some Congress members previously called to ban – saw growth in its user base.
2024 sports industry outlook [REPORT]
As the global sports industry continues to navigate a period of massive transformation, our 2024 outlook explores five trends sports organizations are expected to face in the coming year. This includes the changing economics of sports, use cases for generative artificial intelligence (AI), the future of mega-events, investments in fan data, and the potential for a “new normal” in college athletics.
The Rise of AI in Agencies
When it comes to the use of generative artificial intelligence (AI) among advertising and marketing agencies, class is in session. Razorfish, which is part of Publicis Groupe, has put special emphasis on equipping its employees with generative AI skills in the past year or so. Courses are offered both in-person and online via Marcel, a customized AI platform for Publicis employees. "We've held trainings to instruct staff through workshops and lunch and learns, both virtually and in our offices, to teach our teams about the latest developments across various AI tools and use cases," says Josh Campo, CEO of Razorfish, whose clients include Church & Dwight, Dove, and Samsung. "We also continuously inform them of the latest risks and have broader guidelines on the best practices to ensure safe AI use in every circumstance."
Hispanics Consumer Confidence Stronger Heading into 2024
Hispanics are feeling more optimistic about their financial situations heading into the new year, despite facing a year of rising costs, according to a poll released by the Florida Atlantic University Business and Economic Polling Initiative (FAU BEPI).
The Top Trends Shaping the Media Industry This Year
After a whirlwind 2023, the ad world is already gearing up for what's next. From the meteoric rise of generative AI to the end of third-party cookies and a presidential election, 2024 has a lot in store. Here are a few trends that will dominate the media space in the year ahead.
Creator Marketing: Winning with Gen Z Hispanics on Social
Today more than ever, marketers recognize the power of social media and its ability to reach Gen Z audiences. But the real challenge? Creating long-lasting connections and loyalty with this young, increasingly Hispanic consumer base. By Leslie Koch, VP of Social Media at TelevisaUnivision
Unleashing the Power of Latinas in 2024: A Game-Changer for Brands
As we step into 2024, it's evident that the foremost global and national organizations, from prestigious organizations such as The World Economic Forum to the Critics Choice Awards and Sundance, are taking significant strides to ensure the active inclusion of Latinos in the broader conversation. From the impactful presence of Hispanic Star at Davos to America Ferrera's deserving receipt of the SEEHer award at the Critics Choice Awards (she's also nominated for an Oscar), and the influential roles played by Monica Ramirez and Olga Segura at this year's Sundance Festival, it is Latinas who are at the forefront of this transformative movement. This pivotal shift carries profound implications for brands and businesses, as Latinas emerge as the driving force behind rapid growth in an increasingly complex marketplace. By Natalie Boden - CEO and Founder, BODEN
The new rules for successful insights teams
The world of insights is not getting any easier. Teams have to cope with increasingly complex business landscapes, evolving consumer behaviors and demands, increasing pressure on budgets, as well as working alongside more diverse teams with diverse capabilities across geographies.
AM/FM Radio Advertising Generates Significant Sales And Profit Growth
Peter Field’s latest blockbuster study released in the U.K. is called The Long and the Short of It – 10 Years On: Radio’s Enduring Role in Effectiveness. This consequential new study lays out hard evidence for how AM/FM radio drives significant lifts in market share, pricing power, sales, profits, and ROI.
American Families Approach 2024 with Cautious Optimism
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
How Brands Can Authentically Engage Hispanic Creators [REPORT]
BODEN influencer team sat down with Hispanic creators for our latest report, “How Brands Can Authentically Engage Hispanic Creators.”
Language and Traditions Are Considered Central to National Identity [REPORT]
Results of a Pew Research Center survey highlight language and customs as key components of national identity, while views on the importance of birthplace and religion are more divided.
About 1 in 10 restaurants in the U.S. serve Mexican food
Mexican culture is widely established in America’s restaurants. Some 11% of restaurants in the United States serve Mexican food, according to a Pew Research Center analysis of data from SafeGraph, which curates information about millions of places of interest around the globe, and the user review site Yelp.
How Brands Bolster Their DEI Efforts Amid Growing Turbulence [PODCAST]
Bud Light. Kohl's. Target. These are just a few of the major brands that faced a serious backlash last year for embracing in their marketing and merchandising efforts. But the backlash sparked an additional backlash.
Demystifying the Differences Between Linear TV and CTV
The general perception that traditional TV viewing is in decline overlooks a key point that marketers need to pay attention to: far from being obsolete, linear TV advertising is actually reaching new audiences through connected TV (CTV) platforms.
2024 Edelman Trust Barometer – Innovation in Peril [REPORT]
The 2024 Edelman Trust Barometer reveals a new paradox at the heart of society. Rapid innovation offers the promise of a new era of prosperity, but instead risks exacerbating trust issues, leading to further societal instability and political polarization.
Teens and Social Media Fact Sheet [REPORT]
YouTube tops the list among teens, with roughly nine-in-ten saying they use the platform. TikTok, Snapchat and Instagram also remain popular – more than half of teens report using each of these sites.
7 retail industry predictions for 2024
This annual predictions process — collecting tons of information from various sources to arrive at projections for how the retail industry is likely to fare in the year ahead — could be upended if artificial intelligence keeps improving.
In-housing set for rapid and continued growth at major multinationals
According to a recent survey conducted by WFA and The Observatory International, 66% of brands now have in-house agencies, with 21% actively considering one. According to that same survey, 70% already have strategic capabilities in-house and many plan to shift new tasks from external agencies over the next three years.
