Trends
Demystifying AI in Media Planning and Buying
The use of artificial intelligence and machine learning in advertising is a hot topic right now and it was the focus of Ebiquity’s most recent Procurement Forum. Harvey Sarjant, our Director of Data & Tech, reports back on the event, billed as ‘Demystifying AI in media planning and buying’.
5 Marketing Takeaways from Bad Bunny’s Latest Record, DeBÍ TiRAR MáS FOToS
Bad Bunny has once again proven why he’s not just a music icon but a marketing mastermind. With his latest album DeBÍ TiRAR MáS FOToS, he’s taken his cultural authenticity, creativity, and strategy to new heights, offering powerful lessons for marketers. From unpredictable surprise drops to building hype with strategic collaborations, every move Benito makes is a carefully crafted marketing play. Here’s how you can take inspiration from his approach to transform your brand’s strategy. By Jossi de la Torre, BODEN Agency
Tony Soprano, narcxploitation & representation.
By Gonzalo López Martí - Creative Director
- Italians carved a name for themselves in Hollywood with mobster movies.
- Which they used as showcase of their talent and springboard to move on to other genres with room to play against type.
- Scorsese, Coppola, Pacino, de Niro, etc.
- Irish stars used the same playbook in the 50s: James Cagney, Spencer Tracy.
- Can you imagine James Gandolfini rejecting the Tony Soprano part because “it stereotypes Italians”?
- LOL
SeeHer’s Best Practices for Representing Women in Health and Wellness Marketing [REPORT]
According to SeeHer's recent report, "Driving Impact: A Best Practice Guide for Representing Women in Health and Wellness Marketing," women hold a sizeable amount of economic power in the U.S., with 85 percent of purchase decisions being made by women. Yet only 16 percent of women say the media portrays them accurately "all the time."
The Top 5 Marketing Trends Shaping 2025: Content Proliferation, Retail Media Networks, AI Advancements, and the Rise of Women’s Sports
It seemed only fitting to get in on the trend writing and share my thoughts on some of the biggest trends I see the industry facing as we turn the chapter from 2024 to 2025. By Vinny Rinaldi - Vice President, Media & Marketing Technology
Let’s Talk About Marketing Talk
There's a growing risk for brands that use too much jargon in their communications
Latinos: The Consumers of the Future—A Call to Action for Brands
We are living in turbulent times—shifting trends, political pressures, and stalled corporate initiatives have left our community feeling vulnerable and out of control. But there is one thing we can take control of, and that is our narrative. Like a plane in a storm, we must rise above the turbulence. Changing how Latinos are perceived—by others and by ourselves—is the fast track to helping us soar above the clouds and reach our full potential. By Claudia Romo Edelman - Founder, Hispanic Star
The economic state of Latinos in America: Building up small businesses
Despite a range of challenges, Latino-owned small businesses are growing rapidly. Investing in their potential can support future generations of Latino entrepreneurs and boost the US economy.
Net International Migration Drives Highest U.S. Population Growth in Decades
The U.S. population grew by nearly 1.0% between 2023 and 2024, according to the new Vintage 2024 population estimates released today by the U.S. Census Bureau.
New 2024 Population Estimates Show Nation’s Population Grew by About 1% to 340.1 Million Since 2023
Following historically low growth at the height of the COVID-19 pandemic, the U.S. population grew substantially by almost 1% since 2023, outpacing average annual growth since 2000 and signaling a significant turnaround from the meager population gains at the start of this decade.
Building Multigenerational Wealth: Addressing Financial Literacy Gaps in Hispanic America
A 2023 Pew Research Center survey reveals that financial literacy is essential for upward mobility. However, significant gaps persist across racially and ethnically diverse groups, with Hispanic households facing some of the most prominent challenges in accessing financial education, despite growing interest. While 72% of upper-income Americans report knowing “at least a fair amount” about personal finances, confidence and knowledge remain uneven—particularly for Hispanic households, where opportunity meets unmet need. By Gabriela Alcantara-Diaz – Founder, President / SEMILLA Multicultural, Inc.
Maximizing Agency Success: Leveraging Media for Growth
In today's fast-paced digital advertising world, agencies are under increasing pressure to deliver faster results with tighter client budgets and higher expectations for measurable outcomes. Forced to manage this reality, but also pursue growth, media can prove to be a viable method for agencies to level up their capabilities, strengthen client relationships and accelerate growth.
1 in 4 Remote Workers Report Declining Social Skills, Struggling With Eye Contact and Conversing
Since the COVID-19 pandemic, remote work has remained a popular option, though some believe it has drawbacks, including interpersonal and mental health challenges.
How Does Length of Time in US Affect Hispanic Consumers
There are significant differences in how Hispanic consumers behave in the marketplace depending on how long they have lived in the United States. This is because the length of time a Hispanic individual has spent in the United States often influences that individual’s acculturation level, although the two are not synonymous. Acculturation generally refers to the process of someone reverting from their own personal culture, to accept practices of the dominant culture in some shape of form (Berry, 2006). Acculturation is not the abandonment of one’s individual culture fully, but instead, it refers to adopting aspects of a different culture into the individual’s personal identity. The levels of acculturation for Hispanic consumers is often broken down into four categories, and each category of consumer has a slightly unique behavior. By Camille Ashe - Florida State University
Monthly Podcast Listenership Among U.S. Latinos Up 72% From 2020 [REPORT]
Latinos are spending most of their days with podcasts for entertainment: 78% of U.S. monthly Latino podcast listeners age 18+ “strongly agree” or “somewhat agree” that they listen to podcasts when they want to be entertained – an 8-point increase since 2020.
Relevance vs. Trend Hopping: How Jaguar Balances the Loyalty of Its Aging Base and the Demands of New Global Affluent Buyers
What I’ve learned in working with clients on brand transitions throughout decades—whether we call it evolution, transformation, rebranding, or something else—is that visionary brands never need to compromise their essence. They refine and adapt it to stay relevant in an ever-changing consumer landscape. It’s not about chasing trends; it’s about understanding how to evolve meaningfully without losing what made the brand great. By Gabriela Alcantara-Diaz - Founder, President / SEMILLA Multicultural, Inc.
My Voice Matters: Inclusive Marketing Excellence [REPORT]
This study examines how inclusion influences business decision-making, career progression, and a sense of belonging within the marketing and advertising industry. By measuring these dimensions across diverse demographics, roles, and organizational types, it provides a comprehensive perspective that ensures every voice is represented.
What U.S. Latinos Say About ‘Machismo’ [REPORT]
For Hispanics living in the United States, conversations about gender can include discussions of “machismo,” a concept that generally captures ideas, behaviors and expectations related to men and masculinity that is sometimes attributed to Spanish-speaking cultures.
Teens, Social Media and Technology 2024 [REPORT]
Amid national concerns about technology’s impact on youth, many teens are as digitally connected as ever. Most teens use social media and have a smartphone, and nearly half say they’re online almost constantly, according to a new Pew Research Center survey of U.S. teens ages 13 to 17 conducted Sept. 18-Oct. 10, 2024.
