Trends
Flipping the script: Working men disrupt gender constructs [REPORT]
Many organizations have invested in making work better for women, yet gaps continue to persist. But according to research1 from Deloitte's DEI Institute™, today's corporate environment doesn't fully support working men in achieving success on their terms either. Fortunately, disrupting gender constructs at work can not only help determine the true wants and needs of workers, but the barriers in the way.
How Americans See Men and Masculinity [REPORT]
The status of men in American society has been at the center of recent national political conversations. Some people have spoken out about what they perceive to be attacks on traditional manhood, while others have warned about what they see as “toxic masculinity.” More broadly, many have expressed concern about how men are doing socially and economically.
U.S. immigrant population in 2023 saw largest increase in more than 20 years
The number of immigrants living in the United States increased by roughly 1.6 million people in 2023. That marks the largest single-year increase in the nation’s immigrant population since 2000, according to a Pew Research Center analysis of recently published data from the U.S. Census Bureau.
Unlocking Purchase Power Across Ethnicities and Generations Through the Accurate Portrayal of Women and Girls [REPORT]
Regardless of country, gender, race, ethnicity or generation, consumers perceive gender inequality as one of the moreurgent global issues of our time. While 94% of consumers around the world believe that achieving gender equality holds personal importance to them1 and 81% have a hopeful outlook on gender equality, the negative impacts of gender inequality continue to reverberate around the globe.
The Multicultural dilema
I asked ChatGPT 4.0 to define Culture and here is what the A.I. Gods say about culture: Culture refers to the shared beliefs, values, customs, behaviors, and artifacts that a group of people use to interpret their world and interact with others. It encompasses language, traditions, social norms, art, music, food, and rituals, shaping how individuals identify themselves and relate to their community. Culture influences people’s worldview, communication, and behavior, often passed down through generations. By Xavier Mantilla
the year of impact 2025 MEDIA TRENDS [REPORT]
Media is increasingly driven by sophisticated algorithms, becoming 100% addressable, 100% shoppable, and 100% accountable. For 15 years, dentsu's annual media trends report has been the industry's most sought-after trend forecast. Download the 2025 edition to prepare for the many opportunities to drive impact in the algorithmic era.
52% of Senior Marketing Leaders Can Prove Marketing’s Value and Receive Credit For Its Contribution to Business Outcomes
Only 52% of CMOs and other senior marketing leaders said they were successful in proving the value of marketing and receiving credit for helping meet enterprise objectives, according to a survey by Gartner, Inc.
Latino Voter Enthusiasm Peaks as Independent Support Shifts and Gender Divide Widens in 2024 Presidential Race
Entravision, AltaMed, and BSP Research have released the Week 6 results of the 2024 National Latino Voter Tracking Poll, showing significant shifts in Latino voter engagement, campaign outreach efforts, and critical issues leading up to Election Day. Latino voter enthusiasm has reached its highest level since the poll began, and new insights reveal a growing gender divide in candidate preferences.
#NoSabo Kids: A Latino Gen Z Movement 200 Years in the Making
In recent years, a curious trend has gained momentum among Hispanic gen Zers: the #NoSabo Kid movement. It has manifested primarily on social media platforms, namely TikTok and Instagram — and it has gained the attention of mainstream news outlets nationwide. The movement speaks to young Latinos' individual and collective identities, both cultural and generational, and the central role the Spanish language plays in their feelings of self-esteem and their quest for self-actualization. More importantly, it reflects their commitment to staying connected to Latino culture even though, simultaneously, they are often made to feel lesser-than as many in our own communities criticize them for any fumbles made when speaking Spanish. Let's unpack this phenomenon.
CTV Takes the Lead: 78% of Hispanic Americans Prefer Streaming for Its Personalized and Diverse Content Options [REPORT]
LG Ad Solutions, a leader in CTV and cross-screen advertising, today released a report titled “The Inclusive Screen: Hispanic Americans,” which highlights CTV as a key environment for advertisers to connect with Hispanic Audiences while prioritizing user experience.
Media Reactions 2024 U.S. insights [REPORT]
Discover key U.S. insights on the top-ranking media brands and channels and learn how to navigate today’s complex media environment.
The State of the Hispanic American Consumer 2024 [REPORT]
With Hispanic Americans making up nearly one-fifth of the US population, understanding the evolving behaviors, preferences, and economic impact of Hispanic-American consumers is crucial for marketers aiming to effectively engage this influential and growing demographic. The 2024 MRI-Simmons report provides essential insights to help businesses navigate and strategize based on these trends.
Cultura Decoded: Redefining Hispanic Heritage [REPORT]
Hispanic Heritage Month may have ended, but the power and influence of the Hispanic community continue to shape our culture. I'm excited to share with you our latest report, where we analyzed 400K digital conversations from the Hispanic community, to explore evolving perceptions of cultural heritage. The study reveals how heritage is deeply intertwined with identity, connection, and resilience, far beyond just food and music.
The Advertising Media Spend – H1 2024 [REPORT]
According to Nielsen’s 2024 Annual Marketing Report, 72% of global marketers expect their advertising budgets to increase in the year ahead. But more media spend means more competition in an already competitive media landscape where consumers are accessing more media, across more platforms than ever before.
Explorando la mentalidad puertorriqueña actual [REPORT]
Un estudio sindicalizado y herramienta, que permite a las marcas comprender las audiencias en términos de uso de medios, compra de productos, uso de servicios y variables actitudinales. Permitiendo crear perfiles de consumidores por variables psicográficas y estilo de vida.
Latino Independent Voters Lean Toward Trump While Overall Voter Preferences Hold Steady
Entravision, AltaMed, and BSP Research have unveiled the Week 5 results of the 2024 National Latino Voter Tracking Poll, offering valuable insights into the preferences of Latino voters. While Kamala Harris leads with 60% support, Independent voters are breaking for Donald Trump, and key differences emerge between Latino voters in California and Texas. The economy remains the top concern for voters across both states.
Hispanic/Latino Americans Turn to Nontraditional Health Information Sources, More Than Any Other Racial Group [REPORT]
Findings from a new national survey of 2,530 Americans conducted by M Booth Health reveals the outsize impact that nontraditional sources of health information have on the decisions of the largest racial/ethnic minority group in the United States. The data, available in a new report – Chosen Circles: How Hispanic/Latino Americans Navigate Health Decision-Making – show how, in the face of systemic barriers and a shortage of culturally relevant health information, Hispanic/Latino Americans are taking control of their health care decisions.
The Evolution Toward Permissioned Data
The advertising industry has been captivated by the notion of "signal deprecation" for a while now. This term, in my view, misses the point. We are not witnessing the death of signals or the loss of something valuable. Instead, we are seeing its evolution — specifically, the evolution toward permissioned data.
Insights into How Pharma Advertising Influences Patient Behavior and Health Outcomes [REPORT]
MAGNA announced a new study in partnership with DeepIntent, the health advertising platform, that explores the impact of pharmaceutical advertising beyond its traditional role of promoting medications. The MAGNA Media Trials study – “Beyond the Prescription” – reveals how pharma ads influence patient behavior, improve health management, and offer untapped opportunities for brands.
Hispanic homeowners narrow home value gap to smallest margin on record
Zillow research shows Hispanic homeowners making strides in narrowing the home value gap with white homeowners over the past two years, regaining ground lost during the pandemic. The gap is now the narrowest ever observed.
