Trends
Hispanic Leaders Believe GenAI Will Have Positive Impact, but Concerns Remain
While Hispanic technology leaders believe generative AI (GenAI) will have an overwhelmingly positive impact on their organization, a large majority say they are concerned about managing the associated risks and mitigating the potentially negative impacts.
Latinos’ Views on the Migrant Situation at the U.S.-Mexico Border [REPORT]
A majority of U.S. Hispanics (75%) describe the recent increase in the number of migrants seeking to enter the United States at its border with Mexico as a major problem or a crisis. A majority (74%) are also critical of the way the U.S. government is handling the situation at the southern border.
UNITING IN THE AI ERA EMBRACING TECHNOLOGY AND COLLABORATION FOR COLLECTIVE SUCCESS
I just attended the annual Pulse conference at UCLA Anderson. The conference brings together leading executives to share insights and perspectives on the current trends, opportunities, and challenges impacting the entertainment, sports, and technology industries. By Roxana Lissa is the Principal of Blue Public Relations in Los Angeles.
Americans’ Top Policy Priority for 2024: Strengthening the Economy [REPORT]
As President Joe Biden prepares to deliver his third State of the Union address on March 7, Americans view strengthening the economy as the top policy priority for Biden and Congress to address this year.
How audience measurement innovation benefits the media industry
The media ecosystem is changing—70.6% of U.S. TV homes have a smart TV, up from 62.3% two years ago1. With widespread connected TV (CTV) adoption2 and increasing high-speed internet availability, new ways of watching have introduced new (and bigger) data sets. Innovations in audience measurement are critical to keep pace with audiences’ evolving media habits. They also present opportunities for both buyers and sellers to better understand how content—and ads—are performing.
Latinas lead the grocery shopping charge all week, but guess what? Weekends are their time to shine! [REPORT]
Explore the unique shopping habits of Hispanic families! Understanding these nuances is crucial for businesses looking to engage effectively with the diverse #HispanicMarket.
SEEHER launches Pledge Campaign
SeeHer, the global gender equality initiative within the ANA that champions the positive representation of women, announced today a campaign that rallies the marketing and media industry to change the current trajectory of gender equality by pledging to include one or more of the Gender Equality Measure (GEM®) Suite of Tools into their practice.
Women in the Workplace & in Media: Recent Trends & Case Studies
In anticipation of Women's History Month, many brands will be releasing ads meant to celebrate, showcase, and represent women of diverse backgrounds, as well as create programs meant to help women in various aspects of their life, for instance, by dispelling stereotypes, aiding women in the workplace, and promoting knowledge when it comes to health care. With this in mind, we decided to take a look at recent trends, case studies, and research findings when it comes to women's portrayals.
An update on US consumer sentiment: Consumers see a brighter future ahead
In February, concerns about inflation decreased slightly from the previous quarter, which helped consumer optimism about the US economy reach its highest level in almost two years. Although US consumers felt less pressure to save for an eventual rainy day, 20 percent were still pessimistic about the economy—but this represented the lowest reported pessimism rate since June of 2022 (although consumers were still more pessimistic than they were at the beginning of the COVID-19 pandemic).
How Brands Can Capture Attention in 2024
Today, attention is not merely a fleeting commodity but the precursor to meaningful engagement and brand resonance. Beyond the immediate goal of stealing eyes or ears, attention serves as the gateway to forging a connection between a brand and its audience.
Cultura is Everything
How the New Wave Latino Pop Culture Revolution Is the Real Deal. By Roberto Ramos - ceo / founder / chief creative officer / the Ideatelier : culture is everything
How U.S. Adults Use TikTok [REPORT]
A new Pew Research Center study matching the survey responses and on-site behaviors of U.S. adult TikTok users finds that a minority of avid posters create the vast majority of content on the site. And most users post seldom, if at all – instead using TikTok primarily to view and consume content made by others.
AIMM ANNOUNCES THE MOST CULTURALLY INCLUSIVE BRANDS WITH THE HOME DEPOT RANKING AS BEST-IN-CULTURE AND LYSOL AS BEST-IN-AD EFFECTIVENESS
The ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM), in partnership with the Cultural Inclusion Accelerator (CIA), unveiled the Most Culturally Inclusive Brands of 2023. The awards are based on extensive research through the CIA’s industry-leading measurement methodology, the Cultural Insights Impact Measure (CIIM™), a metric that identifies the impact and effectiveness of cultural relevancy and positive DEI reflections in ads and the potential to affect sales lift.
Can the Insights Industry See Itself Clearly? [PODCAST]
In this episode of The New Mainstream podcast, Ali Henriques, Global Director of Research Services at Qualtrics, delves deeper into leadership diversity and its impact on recruiting and retaining diverse talent.
Branded Influencer Content Partnerships essential keys to Marketer’s Playbook in fast growing Global Market [REPORT]
With media spend on the global influencer market expected to approach $6 billion in 2024, a new research report released by Snapchat and MAGNA Media Trials revealed how content creators and brand-sponsored content could push the industry even further. The robust study called “Unleashing Influence: A Marketer’s Guide to Influencer Success”
Diversity In Data: Can Multicultural Insights Transform Programmatic?
In the ever-evolving world of programmatic advertising, leveraging diverse data sources to expand audience reach and optimize campaign effectiveness is paramount. As programmatic media buyers, you're likely familiar with DSPs such as The Trade Desk, Xandr, and Google DV360. However, the real game-changer lies in tapping into multicultural insights embedded within these platforms' vast amounts of data.
Grandparents and Their Coresident Grandchildren: 2021 [REPORT]
The U.S. Census Bureau today released the Grandparents and Their Coresident Grandchildren: 2021 report that provides characteristics of grandparents living with their grandchildren who are under the age of 18.
Multicultural Marketing in 2024: Change is Here, Opportunity Awaits [REPORT]
The past year has been a roller coaster ride for multicultural marketing practitioners. From the recent Supreme Court ruling on affirmative action to increased scrutiny of diversity, equity and inclusion (DEI) initiatives, companies are carefully assessing how these factors will impact their multicultural marketing budgets. ThinkNow shares this curiosity and has recently surveyed corporate decision-makers in multicultural marketing and multicultural consumer research, aiming to understand how they are strategically navigating the current landscape.
2024 Media Predictions: A year of transformation [REPORT]
The year 2024 is poised to be a year of transformation. With rapid technological advancements, shifting global dynamics, and a changing consumer landscape, businesses and organizations need to be prepared for the unexpected.
How to Use AI Responsibly in Marketing
Generative AI is beginning to transform marketing and advertising — and brand managers are scrambling to keep up with the onslaught. Eighty-two percent of marketers are familiar with generative AI tools and 65 percent have incorporated them into their tech stack, according to the "The Highs, Lows, and 'Whoas' of AI," which surveyed 317 marketing professionals. Yet many marketers are having a tough time leveraging the full potential of AI: 70 percent say they feel inundated by the current pace of AI development and its incorporation into their marketing strategies, while 42 percent still haven't received any formal training on AI and its applications in marketing.
