Trends
Lopez Negrete Communications Invites Bilingual and Bicultural Influencers to Join Proprietary Network of Latino Creators
Lopez Negrete Communications unveiled its innovative proprietary tool, the Latino Network of Creators (LNC) with a call to action for all Hispanic content creators across the United States to join. With the rise in content creator marketing, the tool is ideal and highly recommended for any brand aiming to expand their reach and visibility within the Hispanic community through influencer marketing. And, in turn, Latino influencers who join the LNC have a chance to work with the agency's client roster.
Beyond the Numbers: Reclaiming Intuition in Brand Strategy
For decades, we've all worshipped data as the ultimate decision-making tool. Standardized testing, ranking/league tables, business school and so much more has taught that numbers provide certainty — that patterns, probabilities and models will lead us forward in the best way possible. And while analysis is critical, more and more I find myself wondering if we've let go of something equally valuable: intuition.
Media agencies face the uncertainty of a Trump 2.0 presidency and the rise of agentic AI in 2025
No one doubts that 2025 is going to be a fasten-your-seatbelt kind of year. A new (but also not-so-new) president known to shake up norms, an expected deregulatory environment, but one that generally discourages pro-social initiatives and generative AI adapting and getting more powerful with each new iteration — the latest buzzword being “agentic” AI.
A Bad Bunny blueprint for brands: Speak to the universal by elevating the specific
How the Puerto Rican artist’s latest album, Debí Tirar Más Fotos, is a master class in cultural storytelling. As a proud Puerto Rican, I couldn’t help but feel a surge of emotion listening to Bad Bunny’s latest album, Debí Tirar Más Fotos. It’s a deeply personal — sometimes painful — love letter to Puerto Rico and, by extension, to all Latinos navigating the complexities of identity, heritage and contemporary life. by Omar R. Quiñones / MEL
Facts About the U.S. Black Population
The Black population of the United States is growing. In 2023, an estimated 48.3 million people self-identified as Black, making up 14.4% of the country’s population. This marks a 33% increase since 2000, when there were 36.2 million Black people living in the U.S.
Critical Role Played by Hispanic Voters in the 2024 Presidential Election to turn the tide towards Trump, and shape America’s Future
Una nueva era, How Hispanic Voters Turned the Tide in 2024, detailing the quantitative impact Hispanic voters had on the outcome of 2024’s Presidential Election.
Movers Returning to Their State of Birth Increased From 2019 to 2022 but Remained Flat From 2022 to 2023
People move all the time but at the height of the COVID-19 pandemic, a growing share of movers returned to their state of birth, a shift that began before the pandemic and gained even more traction at its peak.
The Hidden Costs Eating Your Ad Budget
Every day, marketers are paying full price for their digital ad campaigns while getting only a fraction of what they paid for. It's like you pull up to a gas station that advertises premium fuel, but instead they fill your tank with watered-down regular gas. You're paying top dollar but driving away with a fraction of the horsepower you paid for.
5 Practical Steps to Designing Inclusive Online Panels for Diverse Audiences
Shifting consumer dynamics are reshaping how companies and brands connect with their audiences. While market research strategies often account for basic demographics like race, ethnicity, and gender, truly inclusive panels go beyond these factors by creating spaces where individuals feel comfortable sharing their opinions and experiences.
Bad Bunny’s Latest Album Is Already a Cultural Phenomenon—Brands, Are You Paying Attention?
Let’s be real, 2024 tested us. Politically, culturally, emotionally. And just when we needed it most, Benito Antonio Martínez Ocasio, better known as Bad Bunny, delivered Debí Tirar Más Fotos (I Should’ve Taken More Photos), a 17-track masterpiece that feels like a collective celebration of identity, resilience, and joy. For Latinos, Puerto Ricans, and fans around the globe, this album is more than music; it’s a movement. And for brands? It’s a blueprint to cultural relevance. MARIA TERESA HERNANDEZ - SVP, Brand Partnerships & Head of Diverse Supplier Marketplace at Mirriad
DE&I recalibration from the likes of Amazon, Meta, Publicis sparks questions around faltering commitments
Any flicker of hope that the ad industry would renew its commitment to diversity, equity and inclusion in 2025 may be getting dimmer just days into the New Year. Recently, Amazon, Meta, Publicis Groupe and McDonald’s joined the growing list of companies to revamp (or roll back, depending on who you ask) their DE&I policies.
Reconfiguring Tomorrow: Cultural Trends Shaping 2025
As I've been observing cultural shifts over the past year, it's become increasingly clear that many of the forces shaping our future aren't new at all. What we call cultural trends often linger beneath the surface — latent, quietly shaping behavior until something accelerates their emergence. In the early 2010s, the global recession exposed fissures in trust and belonging, driving the rise of new forms of leadership and connection. Indeed, this was the cultural moment in which my model of brand citizenship emerged — a response to the void left by faltering institutions and a recognition that brands could rebuild trust by delivering both personal and societal value.
Emerging Networks Media Launches Emerging Networks Solutions to Expand Multicultural Marketing
Emerging Networks Media, the nation’s largest multicultural television platform, is proud to announce the launch of its new venture, Emerging Networks Solutions. This strategic offshoot responds directly to the growing demand from national advertisers seeking a streamlined, effective approach to entering the multicultural marketing space.
Men, Women and Social Connections [REPORT]
As public debate and discussion over the status of men in America continues, some have raised concerns about men’s struggles with loneliness. A new Pew Research Center survey finds that, compared with women, men don’t report that they feel lonely more often or have fewer close friends. However, men do seem to turn to their networks less often for social connection and emotional support.
Habit: the established brand’s undervalued advantage
Whether it is the result of preference, routine, or dependency, habit has a powerful influence on purchasing behavior, but one that I suspect many marketers undervalue. By Nigel Hollis
Major AM/FM Radio Campaign Drives Significant Brand Awareness And Growth In Leads And Sales
One of the largest tests of AM/FM radio advertising was conducted in Spring 2024 in just over twenty local markets. The campaign ran across a broad mix of small, medium, and large markets. The two-month AM/FM radio campaign featured heavy media weight with ~500 monthly GRPs, generating a monthly reach of 75% and a seven frequency. The campaign featured a two-week burst followed by two dark weeks and then another major two-week pulse. In the test markets, three out of four people were exposed to the campaign monthly an average of seven times.
Economic Inequality Seen as Major Challenge Around the World [REPORT]
A new Pew Research Center survey of 36 nations finds widespread public concern about economic inequality. And when asked what leads to this inequality, most people across the countries surveyed point to the intersection of wealth and politics.
The Americanisation of Media
The history of media agencies began with an arrogant lack of interest in the media process by those leading full-service agencies, mainly account handlers who considered (with some justification) that their clients couldn’t care less about the boring detail on how their media money was spent. Today we have an industry unrecognisable from those days, shaped in large part by technology and the social media platforms constructed with it.
2024 Hispanic Content Report – Available for download for FREE
HispanicAd offers its annual report on key Content, Data & Social usage strategies, along with the importance of using Data strategies to engage the US Hispanic Consumer.
2024 Hispanic TV Programming Report – DOWNLOAD for FREE
HispanicAd in association with Adam R Jacobson are proud to announce the availability of the 2024 Hispanic TV Programming Report for our readers. Enjoy
