Last night the Hispanic PR and Social Media community descended on Times Square for the inaugural event of the New York chapter of the Hispanic Public Relations Association. Over empanadas and sangria, PR executives networked and bonded with one another. It was the first time so many Hispanic PR professionals from the Tri-State area gathered in one room and toasted one another… but it won’t be the last.
AVAILABLE on HispanicPRpro.com
The second Texas Hispanic Upfront, to be held on June 17 and 18, 2010 at the historic Aztec Theater in downtown San Antonio has been postponed indefinitely.
In a year that is again seeing major shifts in the Upfront season, perhaps the most innovative and exciting change is happening in San Antonio. On Thursday, June 17th, SAVisión, the Hispanic marketing arm of the American Marketing Association, will host the second Texas Hispanic Upfront.
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As I write this blog entry with just a few days to go until the NGLC Conference, I’m remembering the last piece I wrote about five years ago entitled “Time to Bake a Bigger Pie.” It touched upon the importance of our industry embracing the entire U.S. Hispanic market opportunity (or “pie,” as we sometimes refer to it), and the potential ramifications of not fully leveraging all segments. Published by David Chitel. To read El Blog CLICK above.
Looking at my 2010 t&e budget and the special events and/or conferences we will be attending in 2010 that were approved by our CFO, once again we have decided to post them ……
By Gene Bryan – CEO of HispanicAd.com
The New Generation Latino Consortium, the only organization of its kind dedicated to educating and informing the business and entertainment worlds about the importance of the New Generation Latino (NGL) market, is hosting the ‘NGLC Media, Marketing & Entertainment Conference’ at the Harvard Club of NYC on Monday April 5, 2010. HispanicAd.com will serve as the NGLC’s exclusive trade media partner.
SAVisión, the Hispanic marketing arm of the American Marketing Association, inducted Bonnie Garcia, Gisela Girard, Victoria Varela Negrete and Jessica Pantanini into the Godfathers of Hispanic Marketing Hall of Fame at a tribute luncheon sponsored by Arbitron on February 4th.
