Conferences

The New Generation Latino Consortium, the only organization dedicated to educating and informing the business and entertainment worlds about the importance of the New Generation Latino (NGL) market, is hosting the fourth installment of the industry leading ‘NGLC Media, Marketing & Entertainment Conference’ at the Harvard Club of NYC on Monday April 11, 2011.

Major brands ranging from toy manufacturer Mattel to drinks giant Coca-Cola and from sportswear specialist Puma to electronics powerhouse TDK, are heading to MIDEM 2011 confirming the pivotal role that music plays in establishing brand awareness with clients.

The Association Of National Advertisers is offering links to videos of the major presentation during the 2010 ANA Multicultural event FREE of charge.

McDonald’s US took top honors in three categories as ANA (Association of National Advertisers) announced the winners of the 2010 Multicultural Excellence Awards.

As a follow up to our 2010 Association of Hispanic Advertising Agencies Annual Conference, we wanted to thank those who were able to attend and provide an update on a few points of interest
if you missed us.

Podcasts from our industry’s leading experts are now available for download on AHAA’s iTunes channel.

Lapiz took top honors at Ad Age’s 12th Annual Hispanic Creative Advertising Awards winning Best of Show for the radio spot “Batalla” promoting Procter & Gamble’s Bounty brand. LatinWorks joined Lapiz as the most awarded agencies with LatinWorks picking up seven awards in four categories for its Cine Las Americas work alone. The winners were announced at an awards gala held Friday night, October 8th in Miami, at the end of the AHAA Annual Conference.

Singer, songwriter and host of his own Spanish-language program La Esquina on Mun2, Pitbull will share his experience and success story with advertising professionals at the Association of Hispanic Advertising Agencies (AHAA) Annual Conference. The hip-hop rapper will be joined by Ruben Leyva, president of Sony Music U.S. Latin, and together they will address the challenges, opportunities and compromises, both personally and professionally, involved with creating stellar performers in today’s changing entertainment marketplace.

Latin Grammy Award-winning artist Juanes will be sharing the importance of giving back to our communities on Thursday, October 7th at 5:30 p.m., at the AHAA Conference. To reach out in service and show support for his humanitarian message, AHAA and Arbitron are offering an exclusive opportunity to volunteer while in Miami.

Agencies are being challenged to innovate in response to market pressures and brand demands: retooling, re-energizing, and re-inventing their business enterprise. No longer is it business as usual in the advertising and marketing profession, and as a result, the Association of Hispanic Advertising Agencies (AHAA) has taken action by moving to one annual conference, which will be held October 6-8, 2010 at the Hyatt Regency in Miami. Agency principals, as well as specialists in media, research, account planning and management, and creative will join together to discuss the pressing issues and opportunities facing marketing professionals who specialize in the Hispanic market.

AHAA will be holding it’s annual conference and has developed content that will stimulate attendees from all agency disciplines as well as all agency partners. For the first time, we are inviting clients to join us, to experience a conference that delivers content at an elevated level. We all know the importance of the market. We’re in it. We will join together to discuss what’s next and learn from those who face the same challenges we do yet were able to overcome them to elevate the market and business.