Conferences

Celebrating the Puerto Rican coffee industry’s 275 years old mark, the second edition of the Puerto Rico Coffee Expo will take place on October 8-9, 2011, at the Puerto Rico Convention Center, Pedro Fernández Jerez, producer and partner of CUBE Group, Inc., announced.

Designed as a new community hub for the entire marketing-media ecosystem, the IAB Ad Lab, located directly above the IAB’s 7th floor headquarters at 116 East 27th Street in New York City, is a venue where thought leaders can address some of the industry’s most pressing needs and exciting opportunities, from creating new ad formats, to building brands online, to anticipating the future of mobile advertising.

Terra received an award for Best iPad Experience at the first annual User Experience Awards 2011 during Internet Week in New York City. The award ceremony was coordinated by NYC-CHI, New York City’s largest and oldest user experience organization in partnership with the Usability Professionals Association (NYC UPA).

The ANA (Association of National Advertisers) is now accepting entries for its 11th annual Multicultural Excellence Awards. The awards recognize marketers and their agencies for their work in producing superior multicultural advertising and marketing campaigns.

The US Census Bureau will host a live UStream event on Tuesday, May 31 at 2 PM EDT. Census Bureau statisticians will discuss new details on the Hispanic population in the United States, as outlined in the newly released 2010 Census Brief. VIEW WEBINAR INFO HERE.

Puerto Rico’s largest gathering of bloggers and social media influencers celebrates its 3rd consecutive year with a series of panels dedicated to explore the different ways of Self Expression on social media networks. Bloggers, video bloggers and micro bloggers will converge to share their motivations and the secrets of their success amidst the rapidly growing field of social media influencers.

So… what’s wrong with Hispanic Marketing? Maybe we have done it to “ourselves” for marginalizing what it means to truly reach the emerging minority majority. So in a new world where Hispanic Marketing does not equal “Spanish Marketing”, what should we do as business leaders and marketers? By Liliana Gil, Cultural Intelligence™ Officer, XL and host of Moments2CultuRise Available on HispanicCMO.com

Hispanicize and Univision Communications Inc. have joined forces to provide free in-depth communications training to non-profits serving Latino communities through a program: “Latino Social Media for Social Good.”