Conferences

This spring, AHAA will hold its Annual Conference on May 2-4, 2012 at the Intercontinental Hotel in Miami with the theme of “Listen Up!” As the Hispanic marketing landscape continues to evolve, the content of the conference will focus on the client and feature powerhouse speakers from top companies who consistently invest in the Hispanic market and develop creative and successful campaigns that leverage all marketing disciplines and resonate with the target.

The New Generation Latino Consortium, the only organization dedicated to educating and informing the business and entertainment worlds about the importance of the New Generation Latino (NGL) market, is hosting the fifth installment of the industry leading ‘NGLC Media, Marketing & Entertainment Conference’ in New York City on Monday April 2, 2012.

No more is Pepsico using multicultural marketing techniques to reach African-American and Hispanic consumers. Rather, the company’s brand units are now engaged in “cultural branding.” By Adam Jacobson

Whether you’re a client-side marketer or agency professional developing your Hispanic strategy, the question always comes up: “What creative will work hardest to engage my Hispanic consumer?”

Daniel Marcet, Director General of FIAP announced that the FIAP creative festival will be moving to a venue in Miami in 2012.

The Association of Hispanic Advertising Agencies will hold its Annual Conference on October 11-13, 2011 at the Eden Roc Renaissance Miami Beach with the theme of “See Change.” Poised on the crossroads of a major transition in the Hispanic market, the conference will address the ever-changing Hispanic consumer, who is increasingly mobile and an avid user of technology, and how agencies must leverage cultural expertise while continuing to adapt and hone innovation to stay ahead of the competitive landscape.

The ANA (Association of National Advertisers) announced the finalists for the 2011 Multicultural Excellence Awards. Currently in its 11th year, the awards recognize ANA member companies and other marketers for their outstanding work in producing multicultural advertising campaigns that ran between June 2010 and June 2011.

Cable operators and networks will team to offer a slew of on-demand content celebrating Hispanic Heritage Month throughout September and early October.

It really doesn’t matter what platform that Hispanic viewers favor, programmers need to do a better job of informing consumers what’s on. That was the main takeaway from the panel “It’s the Content That Matters – Increasing Revenue and Viewers By Improving Program Options”

Gordon says the general market is not covering the key immigration issue as well as Hispanic media. He also believes that local news ad revenue is ready to rise with spending against this still expanding segment.

As the Hispanic population in the U.S. grows, so does its value in the advertising marketplace – a fact that Monica Gadsby, CEO, Latin America and U.S. Multicultural, Starcom MediaVest Group, knows very well. In her acceptance speech for the Achievement in Hispanic Television Award at the ninth annual Hispanic Television Summit, Gadsby said that the award not only acknowledges her own success, but “your hard work, your belief in us as a powerful economic, social, political and good looking group.”

While Hispanics account for 16% of the U.S. population, less than 5% of media spending is targeted at Latino consumers — a disparity that’s disgraceful, said Antonio Ruiz, partner and director of communications planning for ad agency The Vidal Partnership.

TEDxWashingtonHeights is coming to New York City’s The Hispanic Society of America on Monday, October 24, 2011. In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. Five dynamic Latino thought leaders combined with TEDTalks videos will be featured throughout the event that is intended spark deep discussion and connection among those who attend.

The Hispanic Public Relations Association (HPRA) will honor Hispanic industry leaders and recognize the best in Hispanic public relations campaigns at its 27th Annual PRemio Awards and Scholarships Gala to be held Thursday, October 6, 2011 at the Conga Room at L.A. Live in Los Angeles, CA.