Conferences

Next spring, the cool place to be is Miami Beach, at the AHAA Annual Conference from April 29 to May 1, 2013 at the Eden Roc Renaissance Hotel. With a retooled format and a hip theme, AHAA’s conference will feature those inspirational trendsetters that influence our world and create the cultural connections with all Americans in art, music, food, entertainment, fashion, politics, technology and so much more. With Latinos driving much of America’s evolving culture, the AHAA conference explores the connections to our work as marketers and how our cross-disciplinary approach is impacted by the world we live in.

Terra announces its partnership with NY Advertising Week and presents valuable sessions that will provide insight on multicultural marketing practices from industry experts.

The Hispanic Public Relations Association (HPRA) will honor Hispanic industry leaders and recognize the best in Hispanic public relations campaigns at its 28th Annual PRemio Awards and Scholarships Gala to be held Thursday, October 4, 2012 at Cicada in the historic art-deco Oviatt building in Los Angeles. The evening will be hosted by Diana Alvear, “NBC News” correspondent.

Broadcasting & Cable and Multichannel News have announced that Cesar Conde, President of Univision Networks, will be the exclusive, one-on-one keynote interview guest during the 9 a.m. opening session of the Tenth Annual Hispanic Television Summit.

New York based Egami Consulting Group and its strategic communications partner, MSL Group announce the return of their annual signature panel series, “Urban Works Influencer 360″.

If you’re not familiar with SXSW, it’s arguably the biggest interactive, film and music festival in the country. The interactive component of SXSW, referred to as SXSW Interactive, or SXSWi, is not your typical tech conference. SXSW Interactive has become an industry institution where the biggest brands, most innovative startups, and now most creative marketers come together to discuss and present what’s next. Facebook and Twitter are among the household names that had their “coming out” at SXSW. By Jose Villa / Sensis.

Terra celebrated a thriving first half of 2012 in the United States at their annual client rooftop event in New York City on August 15.

Florida International University’s School of Journalism and Mass Communication announced its selection of panelists for “Hispanics and the Media: The Emerging Power Conference” on Oct. 18 at the university’s Biscayne Bay Campus.

Broadcasting & Cable and Multichannel News have announced that Jose Diaz Balart will be the 2012 recipient of their time-honored and distinguished award for Outstanding Achievement in Hispanic Television. This recognition will be presented to the acclaimed nightly news anchor of Noticiero Telemundo and Telemundo’s Sunday morning program, Enfoque, during the Awards Luncheon at the Tenth Annual Hispanic Television Summit, to be held at the Marriott Marquis Hotel in Times Square of New York City on Wednesday, October 3, 2012.

AHAA will present new research on how Technology companies are increasing their investment and honing their strategies to better target Hispanic consumers. The outcome of this increased focus is impacting companies overall growth rate and is being noticed by Wall Street analysts.

The ANA (Association of National Advertisers) is now accepting entries for its 12th annual Multicultural Excellence Awards. The awards recognize marketers and their agencies for their work in producing outstanding multicultural advertising and marketing campaigns.

In its sixth year, the New Generation Latino Consortium (NGLC) is hosting its annual conference for the first time in Los Angeles on June 5th at the SLS Hotel in Beverly Hills.

Another AHAA conference has come and gone and all in all, I feel that Roberto Orci, Horacio Gavilan and the entire team stepped up to the challenge. There was definitely some headroom made with this year’s conference. It was great to see some of the familiar faces as well as several new ones.

That being said, we still need to see more clients represented, more diversity and serious consideration when it comes to digital. Truth is that we are all aware of the realities of the medium and it is still seen as an afterthought, pushed off to the last day of the conference, in a series of concurrent sessions, when many of these topics should be front and center.

By Jorge Mercado – Associate Vice President, Marketing and Communications – Americas / Prisa Digitall

Florida International University’s School of Journalism and Mass Communication (SJMC) announced its plans to launch the Hispanics and the Media: The Emerging Power Conference to be held on October 18, 2012 at the university’s Biscayne Bay Campus.

AHAA: The Voice of Hispanic Marketing will hold its Annual Conference on May 2-4, 2012 at the Intercontinental Miami Hotel with the theme of “Listen Up!” The conference will revolve around the client perspective and emphasize best practices across the broad Hispanic marketing continuum.

The New Generation Latino Consortium is hosting a new and exciting west coast installment of the industry leading ‘NGLC Media, Marketing & Entertainment Conference’ in Los Angeles on Tuesday, June 5th at the SLS Beverly Hills Hotel.