Conferences

Lionel Sosa received one of the industry’s highest honors – the Eduardo Caballero Lifetime Achievement Award presented by the Association of Hispanic Advertising Agencies (AHAA). During a special ceremony at the AHAA Media Buying and Planning Conference in Las Vegas, advertising professionals from around the country paid tribute to Sosa, a pioneer of the thriving advertising industry that specializes in marketing to the nation’s 46 million Hispanics and founder of Sosa, Bromley, Aguilar & Associates, now Bromley Communications, a leading independent Hispanic advertising agency in the U.S.

It was a conference of firsts for AHAA this year – kicking off on April 1st, the first time AHAA has held a conference in Vegas, and the first time two Gringos chaired the conference. If you missed it, here’s a snapshot of the sessions, awards, and highlights.

The U.S. Department of Commerce, on behalf of The United States Embassy in México, summoned Mexican executives for an event in which two American companies, Latin-Pak and vrtccom presented the characteristics and the opportunities that the Latin market offers in the United States.

How is the evolving Latino consumer influencing and shaping American mainstream culture? US Hispanics today feel energized and are asserting their biculturalism. Manny Gonzalez will focus on the key issues to watch for in today’s American Latino consumer landscape, and the implications for marketers. As he explores the opportunity to grow your business with Latino consumers, Gonzalez will address such topics as market segmentation, the ever-changing Hispanic media landscape, and non-traditional marketing vehicles.

The Association of National Advertisers (ANA) has announced the winners of the 2008 Multicultural Excellence Awards. Now in its eighth year, the awards recognize ANA member companies and marketers for their work in producing superior multicultural advertising campaigns that ran between June 2007 and May 2008.

El Ojo de Iberoamerica 2008 in Buenos Aires once again proves to be a great event.

We are in Che-landia in Buenos Aires enjoying the opening day at El Ojo de Iberoamerica 2008.

The heart of what’s wrong with our industry can be found beating at our industry conferences. This is where we stand on stages; beat our chests as self-anointed media pioneers celebrating our own kind, while missing the entire big picture.

The damage is structural — not in the location or timing of these formal acronymic gatherings, but rather within the structure of the pecking order of whose needs need to be met first, the consumer or the advertiser. In the purest form of the relationship between content, consumers and advertisers, the consumer must sit atop the pedestal — and that’s where these conferences turn its attendees into human mannequins, placed neatly in chairs below the raised stages where the advertiser sits.

In this session we will take a close look at the make up of the Hispanic household in America, how it differs from the general market and how it has changed over time. We will seek to understand how key variables that are commonly used to measure acculturation, language use, time in country, birthplace, etc. actually impact purchasing behavior.

Wednesday, November 5, 2008
12:00 PM ET
Price: Free