Conferences

It’s AHAA’s 25th Semi Annual Conference at the Beverly Hills Hilton in Beverly Hills, CA, September 10-12, 2008 and co-chairs Pablo Buffagni and Florencia Davidzon have developed a creative micro-site specifically designed to promote the conference.

HispanicAd.com announced the winners of the 8th Annual Excelencia Media Planning Awards (HMPE) at a luncheon during The Association of Hispanic Advertising Agencies (AHAA) semi-annual conference in San Antonio, Texas on Thursday April 17, 2008.

HispanicAd.com presented awards for the best media plans in nine categories as well as the “Gran Plan”.

It’s been said that definition of insanity is doing the same thing over and over and expecting different results. With so many things shifting and converging in the Hispanic market, AHAA would be remiss to not take a good hard look at what we need to differently so that our industry gets the results it deserves. It’s time to hit CONTROL/ALT/DELETE and REBOOT FOR THE FUTURE!

Puerto Rico has completed all the arrangements for the celebration of the most significant economic event to take place in the Island: Puerto Rico Conference 2008 — “Investment for Growth”.

Latino gamers looking to compete in a major gaming tournament will get their chance in 2008. The Latino Gamerz Match, produced in partnership with Major Gaming Championships and Dallas-based Hispanic advertising agency iNSPIRE!, is the first major console gaming tournament targeted directly to Latino gamers.

More than 500 Latino marketing professionals turned out for the first day of AHAA’s 23rd Semi-Annual Conference for Creative and Account Planning in New York. Panelists and presenters captivated audiences with thought-provoking ideas to challenge traditional thinking and boldly defy misperceptions that Hispanic advertising is dead. Conference organizers moderated the skill-building workshops designed to inspire and stimulate creativity…and stir up a little controversy.

The Association of Hispanic Advertising Agencies (AHAA) will host its 23rd Semi-Annual Conference October 31-November 2, at the Crowne Plaza Hotel in New York. While it may seem a little spooky for the industry’s association to take this new, some might say terrifying, twist on the age-old question, “Is advertising dying?,” association leaders, conference organizers and Latino agencies are impassioned about the answer.

Search Engine Strategies (SES) is hosting the second annual Search Engine Strategies (SES) Latino Conference and Expo in Miami, Florida, on June 18-19, 2007. Executives and their marketing and web development teams will attend the event to gain insight on how to reach this highly lucrative Spanish and Portuguese speaking audience. SES Latino will offer its sessions in English along with live translation in Spanish and Portuguese.

The Association of Hispanic Advertising Agencies yesterday awarded five talented, young Hispanic advertising professionals the title of Hispanic Media Buying and Planning Rising Star. The organization’s new recognition program launched this week at AHAA’s 22nd semi-annual conference in Chicago, was created in appreciation of the emerging skill and creativity in the Hispanic media buying and planning discipline and to promote the fresh approach young professionals are contributing to the profession.

The Association of Hispanic Advertising Agencies (AHAA) announced the transition of leadership to new Chairwoman Jackie Bird, president/CEO of winglatino. Jose López-Varela, chief executive officer of ADN Communications assumed the role of chair-elect and Laura Marella, senior vice president/chief growth officer for Casanova Pendrill was elected to the position of vice chair. The AHAA Board of Directors created and approved the new Vice Chair board seat last year to ensure continuity in the association leadership and vision.

Carl Kravetz, chairman/chief strategic officer of cruz/kravetz:IDEAS steps down from his role as AHAA chairman but remains a critical leader on the board of directors responsible for the organization’s research initiatives. AHAA’s new research plans to explore the complexity of Latino identity and benchmark the value that Hispanic advertising agencies provide to advertisers will be announced in the coming weeks.

Gone are the days of simple online advertising – banner ads and Web site sponsorships based on traditional metrics and marketing. Today, U.S. Hispanic advertising professionals at the AHAA 22nd semi-annual conference confirmed social networking, affiliate marketing, and search engine optimization are among the hot new media trends used to connect with Latinos. But are corporate marketers willing to invest more to expand into digital marketing or are dollars being shifted from traditional media spending?

As brands compete for the coveted Latino consumer in the United States, some are just beginning to explore the emerging digital space as a new medium to deliver their messaging. But are U.S. Hispanics really online?

Researchers at the Association of Hispanic Advertising Agencies 22nd semi-annual conference confirmed that 13.9 million Hispanic adults are indeed online and of those 8.5 million have broadband. But, even more impressive and important to marketers is how Hispanics are interacting online, the frequency and time spent online, and the types of activities Latinos are engaging in while connected.

ADnotas, Inc. and ADnotas.com announced that the 2007 Puerto Rico C-Level study that tracked the way executives on the island use technology and how they consume business news has just been finalized.

The findings of the study will be released at a special event to be held on Tuesday, May 1, 2007, at the Ritz Carlton Hotel in Isla Verde from 8:00 a.m. to 11:00 a.m., hosted by PR Newswire, the global leader in news and information distribution services for professional communicators.