Gone are the days of simple online advertising – banner ads and Web site sponsorships based on traditional metrics and marketing. Today, U.S. Hispanic advertising professionals at the AHAA 22nd semi-annual conference confirmed social networking, affiliate marketing, and search engine optimization are among the hot new media trends used to connect with Latinos. But are corporate marketers willing to invest more to expand into digital marketing or are dollars being shifted from traditional media spending?
Conferences
AHAA – Dispelling the Myth That U.S. Hispanics Are Not Online.
As brands compete for the coveted Latino consumer in the United States, some are just beginning to explore the emerging digital space as a new medium to deliver their messaging. But are U.S. Hispanics really online?
Researchers at the Association of Hispanic Advertising Agencies 22nd semi-annual conference confirmed that 13.9 million Hispanic adults are indeed online and of those 8.5 million have broadband. But, even more impressive and important to marketers is how Hispanics are interacting online, the frequency and time spent online, and the types of activities Latinos are engaging in while connected.
The 2007 Puerto Rico C-Level Study – Communication & Technology Usage.
ADnotas, Inc. and ADnotas.com announced that the 2007 Puerto Rico C-Level study that tracked the way executives on the island use technology and how they consume business news has just been finalized.
The findings of the study will be released at a special event to be held on Tuesday, May 1, 2007, at the Ritz Carlton Hotel in Isla Verde from 8:00 a.m. to 11:00 a.m., hosted by PR Newswire, the global leader in news and information distribution services for professional communicators.
Yahoo! Telemundo present Conexión Cultural on March 28th, 2007.
Yahoo! Telemundo has partnered with Simmons Research to gather research and insights on how U.S. Hispanics consume media. Conexión Cultural/Connected Culture.
Al Gore to be keynote PODER-NAA Green Forum.
Former Vice President Al Gore will deliver the keynote address at the PODER-New America Alliance Green Forum Friday, April 20, 2007, PODER magazine. Gore will speak during the fourth edition of the annual gathering of hemispheric business, academic, political and cultural leaders.
New Data Repaints Demographic Picture of U.S. Hispanics At the ANA.
U.S. marketers are not effectively reaching the burgeoning population of U.S. Hispanics because, according to Association of Hispanic Advertising Agencies.
In many ways, Hispanic behavior and perceptions are significantly different from those of Anglos, AAHA Chairman Carl Kravetz told the ANA Multicultural conference. | ALSO: Comment on this article in the “Your Opinion” box below.
More ANA Conference Items:
Chairman Carl Kravetz, most marketers “are not speaking” that demographic’s language — but he made clear he was not talking about Spanish.
By Laurel Wentz
Courtesy of Advertising Age
Godfathers of Hispanic marketing share their thoughts …………….
Al Aguilar, CEO of Creative Civilization; Ernest Bromley, CEO of Bromley Communications; and Lionel Sosa, CEO of MATT.org and will share the stage for the first time in almost a decade to provide insight on the rapidly changing and expanding environment of the Hispanic Market.
The co-founders of the original Sosa, Bromley, Aguilar & Associates, which is now Bromley Communications, the largest Hispanic market advertising agency in the country, currently advise and consult with corporate giants, company presidents, and aspiring Hispanic marketers throughout the county.
