Creative

Advertising, PR, creative, digital, and full-service agencies have played a crucial role in the marketer’s toolkit for decades. But the landscape is changing. More than ever, overlap exists between agencies and consultancies, in-house and external agencies, and the roles of humans and automation. ANA Marketing Futures gathered perspectives from marketers and subject matter experts to understand how marketers view the future of agency and how its trajectory impacts marketing decision making.

Meruelo Media announced that programmer Haz Montana has joined the company as Vice President, Audio Brands to lead its Los Angeles Super Cluster of Hip Hop Tastemaker KPWR Power 106, Classic Rocker KLOS 95.5, Throwback Hip Hop KDAY/KDEY 93.5 and Latin Rhythmic Breakout CALI 93.9.

Captura Group announced that Jessica Cuevas Molina is joining the agency as Executive Creative Director.

WINNERS annonuced

It is obvious to even the blindfolded and radicals that we are living in weird times, hopefully, time for changes, good ones, time for disruption in many aspects of our personal and professional life, disruption in social and community living, and all of this seems to be bringing -in a very special way- a GRAND remark from the Advertising industry, to re-balance the weight in favor of way more and more print and TV Ads involving people of color and people of Asian ethnicities like it has NEVER seen before in the United States.  By Jorge Parra Photography and AtHome Production: Hybrid Solutions for the Production of Your Commercial Photography and Video Projects in Times of Quarantine and Isolation

The Good Report is a unique ranking of the world’s best use of creative communications to promote sustainability and social responsibility to raise awareness of major social and environmental issues.

The Better with Pepsi creative campaign debuts today with eight new national commercials.

The creatives teams were briefed by the Facebook team, who partnered with Círculo Creativo USA, offering their support by sponsoring this year’s competition in the search for the teams that will once more represent the US Hispanic Market at the Cannes Lions International Festival of Creativity.

Each year, WARC, the global authority on effective marketing, tracks the results of the top global and regional award shows for creativity, media and effectiveness for the WARC Rankings, the ultimate benchmark for advertising.

The latest Edelman Trust Barometer study may portend structural changes in how brands communicate with their audiences

LIONS has announced that Cannes Lions 2021 will be fully digital, running as Cannes Lions Live, from 21-25 June. The event in Cannes, France, will not take place this year.

This week’s Creative Thought Leader we are putting the spotlight ion is Virgilio Flores – Creative Director of Miami based ALMA.  He previously was the Director General Creativo of Leo Burnett Venezuela.  Additionally, he was the President of Circulo Creativo of Venezuela and was a professor at Universidad Verde.

The common (and mistaken) belief that we generate our best ideas early can actually squash creativity.

ALMA headquartered in Miami, announces it has hired Christian Liu as its newest Executive Creative Director. Liu, who was previously serving as a Creative Director at mcgarrybowen in Chicago, is returning to alma for a second time, after joining the agency at the start of his career in 2005.

What else can you do when you’ve been working from home for a year with 2 kids under 13 doing online classes, a toddler, a pandemic puppy and you’re about to publish a kids’ book?  Take on the Círculo Creativo. By Flor Leibaschoff – Director – Brand Creative – LERMA

Grow with our audience, and grow with us.  That’s the pitch presented to new and returning brand managers and CMOs across a digitally delivered event that was one-part Upfront presentation and another part a full introduction to two new key members of the largest multimedia company superserving U.S. Hispanics today.  By Adam R Jacobson – Radio + Television Business Report

Our next Creative Expert highlight is Pablo Buffagni, who is the owner and founder of BBQ Agency and is based in Torrance, CA.  ENJOY.

Wendy’s new ad is letting fans know how they should start their day – con huevos!

A Majority of Respondents to 4A’s 2021 Impact of Advertising Survey Find That Their Agency’s Work Helped Their Clients Gain Market Share During 2020

Medalla Light announced the launch of its “The Sound of Home” campaign in select markets in the northwestern United States. For the campaign, Medalla Light captured the unique song of the coqui, a tiny and emblematic amphibian, native to the Caribbean island.