Creative

There’s a trend in digital marketing that will result in what I am referring to as Connected Creativity.  It’s the ability for marketers to leverage data, create more engaging, more personalized storylines across channels and devices, and be truly creative in their execution.  This three-dimensional strategy represents the evolution of the role of creative in a digitally driven marketing environment.  

According to the Digital Marketing Glossary, newsjacking may be defined as “the art of using news events or stories for marketing and advertising purposes.”  The idea is to identify breaking stories and find a creative way to become a part of them.  by Wegs, Chief Idea Officer / Dieste

Well, if you want to avoid “crap” and “noise,” start by delivering an awesome brief.

Director, Diego Luna and Jarritos, the popular Mexican soft drink brand, joined forces to produce Jarritos’ most recent spot, “The Journey”. The short film showcases the struggles, and triumphs of immigrants living in the United States, while establishing Jarritos as a brand that celebrates the very diversity that makes its consumers and this country so great.

Featuring a fresh and modern look and feel, the Hispanic campaign will include new Spanish-language TV and digital spots that convey product and service offerings aimed at making consumers’ lives easier and demonstrating the value of being in Good Hands.

Each year, Circulo Creativo rounds up the who’s who in U.S. Hispanic advertising to host the USH Idea Awards. Together, the industry’s top creatives award the best pieces, and from them also select an elite top 5 best ideas of the year. For 2016, the show also introduced the Agency of the Year title.

The 360 campaign aims to empower a new generation of Latinos with the belief that their cultural pride is key to unlocking true greatness. The campaign – developed in collaboration with Anomaly

Berkshire Hathaway’s Duracell brand and its agency Anomaly received top honors last night, winning the Best in Show award in the ANA Multicultural Excellence Awards competition for “Stay Connected,” a campaign that told the story of how a grandfather overcomes a hearing disability.

Aflac announced the launch of a new national Hispanic marketing campaign.

Gio Alma is known as our industry’s go-to photographer when divas want to look their best.   Karla Martínez and María Celeste Arrarás have him on speed dial for a reason.

The shortlist for the 2016 USH Creative Awards that will honor the winners on Wednesday October 12,th, 2016 at the Colony Theatre in Miami, FL was dominated by Coconut Grove, FL based ALMA.

A frequent question I hear from senior global marketers is, “how can I maximise ad transference?” It’s a sensible question. As zero-based budgeting grows in popularity, the opportunity to save costs by producing one ad that can be used in many countries is compelling. But there is the risk that making an ad work across multiple countries may not be the best way to maximise ROI.

The International Creativity Festival El Ojo de Iberoamérica that will take place in November in Buenos Aires, launched a courageous campaign for the final deadline for entries. Leaded by the already claimed Fighting Cholita, ChinChin, the ad uses a current issue as it is the threat of creating a wall to separate Latin, pushing them away and diminishing the creative potential that comes with diversity.

Orcí received an Imagen Award in the Best On-Air Advertising category.

The Ram truck brand launches a new Spanish-language multicultural and multinational campaign this week celebrating hard working people who are their own bosses and get the job done day after day.

The National Association for Multi-ethnicity in Communications (NAMIC) announced the winners of its Excellence in Multicultural Marketing Awards (EMMA). Presented in conjunction with the Annual NAMIC Conference, the competition recognizes excellence in marketing efforts designed to attract and retain culturally diverse audiences and customers among African American, Asian, Hispanic, LGBTQ and other market segments.

The XIX edition of The International Festival of Creativity El Ojo de Iberoamérica presents once again the award for The Best Latin Idea for the World. Directed to Ibero-American professionals working for global brands across international companies, all interested in participating have time to enter their best ideas until September 15th.

This is what advertising music means today: Instead of jingles, we have singles. The Atlantic takes an in-depth look at the cultural trends that have killed one of advertising’s most important legacies: the commercial jingle.

Segura Viudas’ ad agency of record, República, created the campaign’s anthem video, which features an original track by Lunoe entitled “Sip It” that mixes the alluring sounds of Cava —  from the unwrapping of the foil and popping of the cork to the pouring of the Cava itself — with Lunoe’s musical innovation and pure sonic power.

Circus led by Bruno Lambertini, Ignacio Liaudat and Luis Alonso announced the addition of Federico Durán to the Los Angeles office joining the team as Executive Creative Director.