Creative

Agencies across the U.S. will have the opportunity to showcase the best of their Hispanic work in front of a who’s who collective of the best and most revered creative directors in the U.S. and Latin America. Círculo Creativo, in partnership with AHAA: The Voice of Hispanic Marketing, revealed a powerful list of judges for its Third Annual U.S.H. Idea Awards, which is accepting submissions through April 1st, 2014. The award, which recognizes the best creativity in U.S. Hispanic advertising, has added three new categories: public relations; branded content and entertainment; and integrated campaigns.

Allstate Insurance Company is launching its new Spanish-language advertising campaign “Viviendo en Buenas Manos” (Living in Good Hands). The campaign is a celebration of the life journey of Hispanics in the United States.

Imagine seeing a dozen pictures flash by in a fraction of a second. You might think it would be impossible to identify any images you see for such a short time. However, a team of neuroscientists from MIT has found that the human brain can process entire images that the eye sees for as little as 13 milliseconds — the first evidence of such rapid processing speed.

The Creative Capital – the digital agency assigned to the task launched a unique message campaign titled “Ponte Pa Lo Tuyo” or contextualized into English would be “Get with it and start making money”. The spanish-language campaign covered the areas of television, radio and print ads.

Lopez Negrete Communications, Inc. celebrated yet another tour de force at the American Advertising Federation’s 52nd Annual American Advertising Awards, earning Best of Show honors for a tenth consecutive year.

Círculo Creativo, in partnership with AHAA: The Voice of Hispanic Marketing, announces that call for entries for the Third Annual U.S.H. Idea Awards are now open through April 1st, 2014. The award, which recognizes the best creativity in U.S. Hispanic advertising, is adding new categories and embracing the broad spectrum of Hispanic marketing to include public relations; branded content and entertainment; and integrated campaigns. The Awards will take place in Miami, FL on Tuesday, April 29th, 2014, as part of the 2014 AHAA “Thinking Under the Influence” Conference.

AT&T, in an effort to reunite two of the most beloved stars of Spanish-language TV, is rolling out a series of TV ads featuring actress Sofia Vergara and Univision sportscaster Fernando Fiore sharing their passion for soccer.

The Muppets gang and Toyota will take a ride into history this year, connecting with Latinos across the country for the upcoming Toyota Highlander launch and the Muppets’ all-new big-screen adventure “Muppets Most Wanted,” in theaters March 21, 2014.

Xoom Corporation ( has introduced three new television commercials for the U.S. Hispanic market.  The ads began airing this month and all speak to the message of mobile convenience.

Aflac will release Pep-Talk Soccer, the company’s latest Spanish language commercial on Sunday, January 19th. The new commercial leverages the hype of the 2014 World Cup to deliver an important message to the Hispanic Market. When an unexpected injury strikes, Aflac can help you stay focused on your goals.

As lines snaked outside marijuana dispensaries in Colorado on day one of legal weed, the themes of the day were obvious and cliché: stoners, bongs, the munchies.

Yet, if legal weed is now a real product, like beer or cigarettes or Sudafed, shouldn’t we be thinking about how to market it? And, if so, what’s the creative brief going to look like for a pot brand?

Let’s take a quick hit.

Orci announced the release of the latest Hispanic effort for the new 2014 Honda Civic Coupe. The campaign, which focuses on the Coupe’s fun, youthful and stylish attributes, airs on national Spanish network and cable TV, and also includes online, mobile and video executions.

LAPIZ  announced the hire of Fabio Seidl as SVP, Executive Creative Director. Seidl will report to LAPIZ CCO Laurence Klinger and will manage creative product across the agency’s client portfolio.

Xoom Corporation  has introduced two new television commercials for the Latin American market as a part of the “Better Way” campaign launched in 2011.

Kreative Kontent announced that Puerto Rican director Luis Enrique has joined their list of directors.

República announced the appointment of Milton Lebron as vice president, creative. Lebron, who originally joined República in 2008, returns after a 10-month stint at New York-based global digital agency, Roundarch Isobar. Lebron will report to President and Chief Creative Officer Luis Casamayor.

We all know the cliché: imitation is yadda yadda yadda.  by Gonzalo López Martí / AtkinsLopezMarti.com

Danny Trejo knows how to get a point across and now he’s going to put that talent to work to ensure that nothing interferes with Miller Time. Work obligations, time constraints, even mobile phones can sometimes get in the way of Miller Time. Miller Lite has partnered with Trejo, an original Hollywood tough-guy, to protect these sacred good times with friends.

Creative minds share the stage and spill their secrets with Yahoo at sfBIG Breakfast

New York Yankees pitcher Mariano Rivera will be the focal point of a new advertising campaign for the New York Acura Dealers. The multi-platform campaign, titled “Legends,” is part of a partnership between the Mariano Rivera Foundation and the New York Acura Dealers, which contribute $50,000 per month to the foundation.