By Gonzalo López Martí
A few days ago I had drinks with a photographer friend of mine.
This gentleman is –or was- a very successful professional.
He shot hundreds of national campaigns for every blue chip brand you can think of in every category imaginable.
Verizon FiOS recently debuted 15 online videos as part of a new bicultural campaign, “Learning at FiOS Speed.” The campaign aims to show how the company steps up to the challenge of providing the best tools for students going back to school.
Grupo Gallegos announced the hiring of creative leader Marty Orzio as Chief Creative Officer.
The California Milk Processor Board (CMPB), creators of got milk? and toma leche, is launching a new advertising campaign highlighting how a person’s future self is determined by the nutritional choices he or she makes today — starting of course with milk.
The makers of the HERDEZ brand is launching a T-shirt design contest in spirit of Día de los Muertos, or Day of the Dead. The brand is calling out for artists in the greater Los Angeles area to submit their designs for the chance to be featured on the 2014 HERDEZ brand Día de los Muertos T-shirts, which will be up for sale and with all proceeds benefiting the Museum of Latin American Art (MOLAA).
Miami-based multicultural advertising agency, Alma, appoints Rodrigo Vargas as the new Director of Production, along with two new hires to the team.
Graphic novel legends Warren Ellis and Michael Allred join forces for the first time, to turn the BACARDÍ family story into an exclusive graphic novel.
Creative that speaks to the bilingual, bicultural Latino in both Spanish and English may not be the best use of a brand’s time and money. By Adam R Jacobson
According to Advertising Age, AT&T gave creative responsibilities to Vice to reach Hispanic Millenials through a Spanglish “Mobile Movement” campaign.
There are three business reason why we’ve been able to indulge in this creative freedom when marketing to men.
This fully integrated marketing effort, crafted specifically for the World Cup, included TV, digital and social elements, all utilizing the #MeAgarroElGol hashtag. The intent of the campaign was to capture the excitement and thrill of celebrating a goal during the World Cup. Anytime. Anywhere.
Dallas-based agency iNSPIRE! has announced the hire of Rafael Ramirez as Chief Creative Officer. Rafael, an industry veteran, joins the firm from Conill Saatchi & Saatchi Miami, where he led the creative team as Vice President, Creative Director responsible for the agency’s roster of creative for Pampers, Crest, Tide, Aflac, Abbott, among others.
Creative professionals still prefer to sit down with a pen and paper for most activities, but mobile devices are reshaping many parts of their jobs.
We have a sign on the wall of our office in L.A. that reads: “Creative without strategy is called art. Creative with strategy is called advertising.” It’s a quotation from ad industry thinker Jef I. Richards, and while a lot of maxims about advertising are basically meaningless slogans, I think this one is really important for all of us in the business to know and understand.
Orcí, Honda’s agency of record for the U.S. Hispanic market, announced the launch of its integrated advertising campaign #UnBuenFit (A Good Fit) for the all-new 2015 Honda Fit with TV spots starring comedian Felipe Esparza.
Impress is a highly visible spot, currently airing during World Cup broadcasts in Los Angeles.Lopez Negrete Communications worked with Camilo Lara from the Instituto Mexicano del Sonido (Mexican Institute of Sound) on original music for the ad.
Twelve percent of advertising and marketing executives interviewed said they will expand their creative teams in the second half of 2014, according to new research from The Creative Group. Nearly three-quarters (73 percent) said their organizations plan to maintain current staff levels, up 16 points from six months ago, and 12 percent said they project hiring freezes, down 10 points from the first half of 2014. Only 3 percent of executives expect to reduce the size of their staff.
Saatchi & Saatchi and Conill announced the appointment of Javier Campopiano as Chief Creative Officer, Latin America and Multicultural USA.
By Gonzalo López Martí @LopezMartiMiami
The World Cup is here. If you’ve been watching the games on Univision like yours truly, you might have been exposed to the barrage of fútbol-related ads. Let’s rate and dissect a few of them.
Methodology? Unaided recall filtered by sixteen long years in the ad business. I just sat through a bunch of games and then proceeded to write what popped in my mind sans rhyme or reason.
Disclaimer: I coined the names of each spot solely for reference purposes. They are NOT the actual names given them by the brands or agencies behind them.
Casanova Pendrill (CP) announced the addition of several new creatives to its department and the promotion of Rodrigo Lino to VP Creative Director.
