Creative

  In honor of Hispanic Heritage Month and Mexico’s Independence Day celebrated earlier this week, AT&T partnered with Univision Network to celebrate the 50th Anniversary of Univision’s flagship TV station KMEX by honoring Mexico’s rich culture and history through its latest TV spot, “Journey”.

The Jimmy Dean brand will release a new Spanish-language TV commercial this month to promote its popular line of breakfast sandwiches to Hispanic consumers.

Companies that are willing to go for an edge, and take risks achieve great results. This in turn improves sales and market share. An example, is this commercial between Abitab, an Uruguayan payment services company and World Cup player Luis Suarez. Suarez is one of the most out going soccer personalities today. He’s controversial, funny and extremely likeable. Abitad recognized these factors and utilized them, connecting its services with Suarez’s personality. The result translated the payment services into a fun experience.

TxDOT’s awareness campaign, Toma> Maneja> Carcel, aims to reach the state’s growing Hispanic population, which annually accounts for 38 percent of all alcohol-related crashes.

No, no and no. Stop. Niet. Nein. Stay away! Don’t even think about it. Leave it to me! I do this for a living, seriously. It’s how I pay for my frijoles! Yankee go home!   What do you mean you are already at home because this is your country?

Using soccer, or fútbol as it is known in Latin America, the creative – developed by Bridgestone’s creative agency, Richards/Lerma – aims to leverage this passion point and the brand’s Copa Bridgestone Libertadores title sponsorship to not only build awareness, but also to showcase the testing and technology that goes into creating the best tires. The spot, titled “Grass Grip,” uses humor to demonstrate to its consumer the powerful grip the Bridgestone Potenza tires have in the toughest conditions prevalent in the region: rain and road-quality conditions.

By Enrique Turegano / Al Punto I saw an ad on Univision for an SUV…nice ad. But the VO caught me off guard. It was the poem by Antonio Machado and famous song by Juan Manuel Serrat, “Caminante No Hay Camino”. Great song, great poem…but I wonder how much it connects with US Hispanics….mostly US Mexicans. Do they even know it? Is it important to them? Does it connect emotionally like it does for Spaniards and some South Americans? Probably NOT. Here’s my guess:

1) The creative in charge is from Spain.
2) The creative in charge is a JM Serrat fan.

Thoughts?

Indio invites artists 25 and older who are residents of California, Texas, or Illinois, to “do their thing” and submit an original piece of 2D artwork into the first ever Indio Gallery contest brewing on the brand’s Facebook page.

We have seen results from the Census, the impact during the elections, and couple of weeks ago during prime time, on NBC’s show “The Voice”, the world was introduced to Cathia. BY Andrés Ordóñez – VP Creative & Managing Director / Bravo

Círculo Creativo, in partnership with AHAA: The Voice of Hispanic Marketing, announces winners of the second annual U.S.H. Idea Awards. The award ceremony, which underscored Círculo Creativo’s mission to foster creativity in U.S. Hispanic advertising and AHAA’s commitment to highlighting the importance of creative in Hispanic Advertising, took place the evening of April 30th, 2013 at the New World Center in Miami, FL, as part of the AHAA 2013 Conference, in partnership with Círculo Creativo.

Commercials negotiations between the Screen Actors Guild-American Federation of Television and Radio Artists (SAG-AFTRA), and the ANA-4A’s Joint Policy Committee (JPC) representing the advertising industry, have mandated universal adoption of Ad-ID. Ad-ID is the industry coding standard for identifying advertising assets across all media platforms.

Imagine a beautiful new born baby zebra. Cute as hell. Picture her learning to stand up and she takes her first steps on a long journey towards greener pastures. There she goes. But this journey will not be easy, no sir. The baby zebra needs to avoid getting stampeded every time the herd wants to go in a different direction all of a sudden. By Mauricio Galvan / d exposito & partners.

Tecate announced the launch of a new advertising campaign which targets Spanish-dominant men in the U.S. Titled “Es Fácil Ser Hombre” (“It’s Easy Being a Man”), the campaign is comprised of three new TV spots featuring light-hearted, real-life situations that are relatable to men, showcasing how they use their ingenuity, wit and humor to resolve these without losing their carácter. Additionally, the campaign includes radio spots and out-of-home ads, which will run in key markets.

Aflac introduced its latest Spanish language television commercial, Physical Therapy. The funny and informative ad debuts on local Telemundo, Univision, Telefutura and Estrella TV stations in Miami, New York, Los Angeles, Houston, San Francisco and Orlando. It will also air on two television networks in Puerto Rico and on radio stations in all of these same markets.

An InsightsOne survey, which was aimed at determining American attitudes and behavior around the ads they see every day, found that fully 87% are now putting their foot down on the number of irrelevant ads they are willing to see before they ignore a company completely. Almost a quarter (23%) of Americans say they will do so after seeing just one spam email or online ad, and 43% say they will ignore a company completely after seeing as many as two.