Creative

The Círculo Creativo of USA, as the official representative of the Cannes Lions Festival, announces the winners of its annual competitions “Young Creatives” and “NOT SO YOUNG CREATIVES” that selects the pair that will represent the U.S. Hispanic market at the 2013 Young Lions, as part of the Cannes Festival.

Heineken will be launching a new global ad campaign to support their UEFA Champions League consumer program. The ad, which is the latest element of the brand’s “Road to the Final” campaign, celebrates the resourceful and quick-witted men of the world who will stop at nothing to experience the UEFA Champions League Final soccer’s most prestigious event and will be running both on General Market and Hispanic media.

Círculo Creativo, in partnership with AHAA: The Voice of Hispanic Marketing, announces the panel of judges for the second annual U.S.H. Idea Awards. Representing four countries, ten jurors have been selected for their creative leadership, collaboration with Círculo, and consistent performance at the national and international level, providing transparency and prominence to the greatest prize of U.S. Hispanic creative.

The campaign, starred by a stoic gunslinger as Mexico’s best ironic tour guide, featured deadly miniature pistols wielded by the renegade’s outrageous mustache. In a multi-screen, interactive, shareable campaign, this über cliché blasted away at a bar full of typical Mexican cultural stereotypes to great effect.

As Spain’s crisis grinds on, more of its marketers have been addressing the situation directly, as Agence France-Presse reported last year, “trying to lure hard-hit buyers by appealing to Spanish values of friendship, family, and proud resistance.” We’ve posted about some of these efforts over the last few years, including campaigns from a radio program, Mahou beer, Carrefour, Coca-Cola and Campofrío, a deli brand. The latest from Campofrío is a sweet, humor-tinged 60-second spot that aims to boost viewers’ national pride and give them hope for themselves and their country. Available on HispanicCMO.com and HispanicAccountPlanner.com.

Circulo Creativo USA, as the official representative of the Cannes Lions Festival, launches its annual competitions “YOUNG CREATIVES” and “NOT SO YOUNG CREATIVES” to select pairs that represent the U.S. Hispanic market at the upcoming YOUNG LIONS at 2013 Cannes Lions Festival to be held between 16 and 22 June, 2013. For the first time, participants will present ideas to help a nonprofit organization (to be revealed with the briefing), which works with low income groups in the U.S. Hispanic community.

Can brand video content stand alone online? High-level US media agency executives seem to think so, according to a December survey of them by native advertising platform Sharethrough.

Luis Miguel Messianu President – Chief Creative Officer of Alma shares insights into becoming a Creative Director.

With a more fragmented agency landscape, the next generation of CD is emerging from a wide variety of disciplines. Writers are not the only creatives stepping up to the task. Print and interactive designers and developers are bringing a new definition and perspective to a very complicated job. The transition from Creative to Creative Director is not easy. Being a great creative is only part of the equation. Leadership, maturity and strategy all come into play. Clients, account people and creatives alike are all relying on the CD to get it right.

The Executive Summary of the 4A’s 2011 Television Production Cost Survey (TVPCS) represents the results of the 25th year of a continuing project.

The integrated campaign seeks to broaden the awareness and understanding of the Aflac brand in the Hispanic marketplace, which is significantly lower than in English-speaking market segments. It will include two attention-grabbing television commercials along with radio and digital activations. In Press Conference, viewers are directed to MejoratePato.com (GetWellDuck.com), where they will find a wealth of information in Spanish about Aflac, its products, and the Aflac Duck.

Boca Juniors represents a unique spirit and passion that goes beyond sports and Nike always encourages the soccer club to become a leading character in different fields.

This year Draftfcb in Zurich and BMW Switzerland are once again presenting a Christmas greeting which is somewhat speedier than usual, this time with the title “The Fastest Christmas Song in the World”.

When I worked at a large communications agency early in my career, I found it odd when heralded “creatives” were automatically assigned to generate ideas for client challenges. Conversely, I also thought it odd that some clients had a knee-jerk reaction to outsource so much creative thinking to an agency in the first place, when the client organization was filled with incredibly smart and creative people.