Creative

Head & Shoulders announced that Lionel (Leo) Messi, beloved Argentinean soccer player, is appearing in a series of ads designed specifically to reach U.S. Hispanic males.

Grupo Gallegos continues to revolutionize the conversation around milk. As part of the campaign for the California Milk Processor Board that inspires people to see life “with the glass half-full,” this multimedia platform developed to appeal to back to school season, reminds parents of the importance of a good night’s sleep for their children and reinforces a special parent-child bonding ritual: a glass of milk and a story before bed.

With 38 ads on average airing per minute across national TV*, breaking through the clutter is essential. According to a recent analysis from Nielsen, there are five common characteristics of TV ads that resonate with consumers.

A lot of time and effort goes into the creation of a 30 second ad. From creative, to design, to branding, to marketing, to media buying, that ad has many uses. But imagine if you could cut it in half and still prove the same or greater impact on the viewer all while multiplying its uses across digital platforms.

Two rising star creatives from WPP’s Wing are heading to Cannes this year and will be blogging their experience to give the POV of a young creative in Cannes.

By Gonzalo López Martí / Atkins López Martí, LLC You started your own business. Welcome to the party. Face the music. And dance. You are on your own now. No more whining. No more excuses. No more finger pointing. You only have yourself to blame. Some assorted pieces of advice.

USH Idea Awards with more than 300 entries received from creative talent in the U.S. Hispanic market, 22 winners were selected representing the best of the field following a rigorous review. In addition, five entries were selected as the best in show in the Top Five Idea awards.

Nothing else matters when the NBA postseason begins this Saturday, April 28. Television spots will be tagged in English and Spanish, while radio spots will be Spanish-language only.

AT&T announced the launch of a new ad campaign that brings to life how AT&T devices and mobile technology enhance our daily lives.

Last month I attended one of the best parties in L.A.  No, I’m not talking about the Oscars.  I’m talking about the Brisk Bodega-Star Wars Cantina party, presented by Brisk Tea. Now ostensibly the party was intended to present and offer party-goers samples of Brisk Tea.  But by partnering up with LucasFilm, Brisk was able to offer another element of intrigue at its party: an exhibition of art conceived by emerging, young artists, and based on the iconic characters from the “Star Wars” film.
 

Ace Metrix released a white paper that reviews the effectiveness of using CEOs in advertising, guides brands on do’s and don’ts of using a company’s chief in ad campaigns, and looks at some of the best and worst examples of CEOs as frontmen. The study, entitled “CEOs in Advertisements: What Happens When the Boss Steps into the Spotlight?” found that, on average, ads starring CEOs are effective.