Creative

By Joe Zubizarreta / Zubi Advertising – Zubination Having just watched the pilot for Rob Schneider’s new show, Rob, I am totally disgusted by the way CBS has portrayed a Mexican-American family in an attempt to lure Latinos to general market television. The only thing I can think of is that they wanted to use every stereotype in the book to generate non-Hispanic viewership.

As many of you have seen in the movie 2012 and have heard from scholars based on their interpretation of Mayan culture and the Mayan calendar, the world will end December 2012. Doomsday is upon us in 355 days on December 21, 2012.

AAF Miami has confirmed the six member creative panel that will judge entries of the 2011-2012 AAF Miami ADDY Awards. This year’s panel is notable for its diversity and depth of experience. The ADDY Awards Competition honors creative excellence in advertising.

Sheets Brand Energy Strips, the new way to do energy, launched a nationwide advertising campaign in an effort to reach the Hispanic community. Spearheaded by brand partner and international recording artist Pitbull, Sheets will penetrate the Hispanic community through a variety of media channels including broadcast, radio and in movie theaters, exclusively in Spanish. VIEW YouTube Commercial created by PitBull Here

República has created a multimedia campaign for Florida banking leader BankUnited that highlights the BS (BankSpeak) that many small and medium-sized business owners are enduring today.

‘m still not sure why Ad Age felt compelled to give a voice to hate. I mean, how else do you explain their decision to invite a bona fide prophet of hate to their upcoming “Media Evolved” conference?  Glenn Beck may be doing something interesting in media (according to Ad Age) but he’s still a racist.

TV can do a lot of great things for brands but it can also make you impotent–and I can assure you that I did not intend to spell “important.”  And that is what one is led to conclude after reading some of the reports coming out of last week’s beer distributors’ convention in Las Vegas.

Yahoo! en Español and the Ram Truck brand announced the launch of La Banda Ram, the first dedicated Mexican regional music channel.

Andy Garcia has signed with Dark Light Pictures for representation as a commercial director. In his debut with the company, Garcia has directed a campaign for Whirlpool and Buenos Aires agency Madre that will air across Latin America and South America.

On October 26, Univision and Millward Brown presented a webinar in the “Hispanic 411: Insights to Grow Your Business” series that showcased creative that works. Led by myself and David Burgos, vice president at Millward Brown and co-author of “Marketing to the New Majority: Strategies for a Diverse World,” the goal of the interactive session was to help marketers and agency professionals develop creative that engages Hispanics.

Leaders from the U.S. Hispanic advertising industry have joined forces to create the USH Idea Awards—a new industry standard to celebrate outstanding creative achievement in work directed at Hispanic audiences in the U.S. The award will be presented by Círculo Creativo in partnership with the Association of Hispanic Advertising Agencies (AHAA).

AT&T has partnered with Latin music legend and award-winning singer and songwriter Gloria Estefan to showcase the Android smartphone Impulse 4G™ from AT&T.