Creative

Xoom Corporation  has introduced two new television commercials for the Latin American market as a part of the “Better Way” campaign launched in 2011.

Kreative Kontent announced that Puerto Rican director Luis Enrique has joined their list of directors.

República announced the appointment of Milton Lebron as vice president, creative. Lebron, who originally joined República in 2008, returns after a 10-month stint at New York-based global digital agency, Roundarch Isobar. Lebron will report to President and Chief Creative Officer Luis Casamayor.

We all know the cliché: imitation is yadda yadda yadda.  by Gonzalo López Martí / AtkinsLopezMarti.com

Danny Trejo knows how to get a point across and now he’s going to put that talent to work to ensure that nothing interferes with Miller Time. Work obligations, time constraints, even mobile phones can sometimes get in the way of Miller Time. Miller Lite has partnered with Trejo, an original Hollywood tough-guy, to protect these sacred good times with friends.

Creative minds share the stage and spill their secrets with Yahoo at sfBIG Breakfast

New York Yankees pitcher Mariano Rivera will be the focal point of a new advertising campaign for the New York Acura Dealers. The multi-platform campaign, titled “Legends,” is part of a partnership between the Mariano Rivera Foundation and the New York Acura Dealers, which contribute $50,000 per month to the foundation.

  In honor of Hispanic Heritage Month and Mexico’s Independence Day celebrated earlier this week, AT&T partnered with Univision Network to celebrate the 50th Anniversary of Univision’s flagship TV station KMEX by honoring Mexico’s rich culture and history through its latest TV spot, “Journey”.

The Jimmy Dean brand will release a new Spanish-language TV commercial this month to promote its popular line of breakfast sandwiches to Hispanic consumers.

Companies that are willing to go for an edge, and take risks achieve great results. This in turn improves sales and market share. An example, is this commercial between Abitab, an Uruguayan payment services company and World Cup player Luis Suarez. Suarez is one of the most out going soccer personalities today. He’s controversial, funny and extremely likeable. Abitad recognized these factors and utilized them, connecting its services with Suarez’s personality. The result translated the payment services into a fun experience.

TxDOT’s awareness campaign, Toma> Maneja> Carcel, aims to reach the state’s growing Hispanic population, which annually accounts for 38 percent of all alcohol-related crashes.

No, no and no. Stop. Niet. Nein. Stay away! Don’t even think about it. Leave it to me! I do this for a living, seriously. It’s how I pay for my frijoles! Yankee go home!   What do you mean you are already at home because this is your country?

Using soccer, or fútbol as it is known in Latin America, the creative – developed by Bridgestone’s creative agency, Richards/Lerma – aims to leverage this passion point and the brand’s Copa Bridgestone Libertadores title sponsorship to not only build awareness, but also to showcase the testing and technology that goes into creating the best tires. The spot, titled “Grass Grip,” uses humor to demonstrate to its consumer the powerful grip the Bridgestone Potenza tires have in the toughest conditions prevalent in the region: rain and road-quality conditions.

By Enrique Turegano / Al Punto I saw an ad on Univision for an SUV…nice ad. But the VO caught me off guard. It was the poem by Antonio Machado and famous song by Juan Manuel Serrat, “Caminante No Hay Camino”. Great song, great poem…but I wonder how much it connects with US Hispanics….mostly US Mexicans. Do they even know it? Is it important to them? Does it connect emotionally like it does for Spaniards and some South Americans? Probably NOT. Here’s my guess:

1) The creative in charge is from Spain.
2) The creative in charge is a JM Serrat fan.

Thoughts?

Indio invites artists 25 and older who are residents of California, Texas, or Illinois, to “do their thing” and submit an original piece of 2D artwork into the first ever Indio Gallery contest brewing on the brand’s Facebook page.

We have seen results from the Census, the impact during the elections, and couple of weeks ago during prime time, on NBC’s show “The Voice”, the world was introduced to Cathia. BY Andrés Ordóñez – VP Creative & Managing Director / Bravo