Amtrak has refreshed and relaunched its popular Acela Express advertising campaign, “My Track to Success.” The print and online campaign features notable African Americans and Hispanics in business, community, stage and screen including The Apprentice: Season Four winner and entrepreneur, Dr. Randal Pinkett, Telemundo affiliate President Julissa Marenco, TheRoot.com Publisher Donna Byrd, Ballet Hispanico Director Eduardo Vilaro and Actor/Activist/Entrepreneur Lamman Rucker.
Creative
Bromley Communications named 2011 ARF David Ogilvy Award Finalist.
Bromley Communications, LLC was named a finalist in the ARF David Ogilvy Awards for its work with the Progresso soup brand in the Shopper Marketing category. The ARF David Ogilvy Awards for Excellence in Advertising Research celebrate the extraordinary and/or creative use of research in the advertising development processes of research firms, advertising agencies, and advertisers.
Miami Ad School en Espanol launches
Available at their Miami, Florida location, Miami Ad School en Espanol is a 2-year program in art direction and copywriting taught primarily in Spanish by leading Hispanic creatives. In their 2nd year, students can study and intern in various multicultural agencies in the US, Latin America and Spain. These programs are unique in preparing creatives for the nuances of the Hispanic market in the USA and abroad. The programs are to begin in the summer of 2011.
Allstate introduces ‘Mala Suerte’ in new Hispanic ad campaign.
Steeming from the success of its national general market advertising campaign “Mayhem,” Allstate has introduced “Mala Suerte” to Hispanic audiences to highlight the protection, value and peace of mind that Allstate provides when bad things happen.
Miller High Life says ‘No’ to Multi-Million Dollar Sponsorships.
In an era of high-priced endorsement deals and costly sponsorships, Miller High Life is breaking away from the norm by sponsoring something that’s actually worthwhile – YOU.
Pronto Insurance produces spots for income tax season.
Pronto has produced 2-:30 TV and radio spots in English and Spanish titled “Nalgas” (rear-ends) to capture market share during tax season.
Are Ads Too Sexy?
Sex sells. It’s a common mantra among many in the advertising industry, but is there a line regarding how much sex – either in imagery or innuendo – is too much? Over half of Americans (56%) say they are bothered by the amount of sexual imagery in the advertising they see. One-quarter (25%) say they are very bothered by the amount while one-third of U.S. adults (32%) are somewhat bothered. Almost two in five (37%) say they are not at all bothered by the amount of sexual imagery they see in advertising and 6% of Americans say they do not see any sexual imagery in advertising.
TxDOT creates Mini Telenovelas to reach Hispanic Audience.
The Texas Department of Transportation (TxDOT) launched a series of mini telenovelas this month in an effort to extend the message to the Hispanic community about the consequences of drinking and driving. TxDOT is one of the first U.S. state agencies to tackle the dangers of drinking and driving through the telenovela format, which is very popular in the Spanish-speaking community.
Should Marketers Re-think animated TV Ads during the Holidays?
With shopping season in full swing, advertisers are rolling out their holiday-themed ads, many of which are sure to feature a cartoon reindeer or other festive animated character.
While the many benefits of using animation in TV ads are clear, new research from The Nielsen Company suggests that, although marketers have a lot to gain with animated ads, they may be sacrificing audience engagement with commercials that don’t resonate as well with savvy consumers.
Available at HispanicCMO.com
