Creative
La Pluma del Circulo – ALEJANDRA HARO GARCIA – “garabato”
El Circulo Creativo USA is curating poetry, short stories, mini short stories, scripts, aphorisms, and articles industry-related by our Industry executives.
La Pluma del Circulo – Luar Zorrillo – “La Plaza de la Peste”
El Circulo Creativo USA is curating poetry, short stories, mini short stories, scripts, aphorisms, and articles industry-related by our Industry executives.
Three ways behavioral science can improve marketing
Most marketers claim to have at least a passing awareness of behavioral science. However, their familiarity often begins (and ends) with the concept of “nudging” - or perhaps a handful of heuristics (such as Loss Aversion or Present Bias) that they’ve employed in the past.
ADVERTISING AS IMPRESSIONISM
I would like to present an alternative theory of how advertising works, and how we should think about the creation of advertising. I believe the advertising industry has an incomplete theory of how advertising affects people. Traditionally we have described the elements of advertising impact as a blend of logic and emotion. By Bob Hoffman
It’s time for an agency review when….
In a perfect world, a client would never have to change agencies. We don’t live in that world.
SeeHer in Sports
This year’s Olympics was a pivotal moment in history with female athletes seizing the spotlight like never before. The Paris Games were the first to have gender parity, with equal numbers of women and men competing. However, parity doesn’t mean equality. Women still lag behind men in most areas of sports, including sponsorship deals, media exposure, pay and roles such as coaches, referees, commentators, and executive leadership.
The Re-Birth of the Spanish Dominant Hispanic Consumer in The US
Interesting title, since we are being challenges every year by sources that state that the Spanish Dominant Hispanic Consumer is not growing, and that mainstream and digital media are imposing attrition to our US Hispanic Spanish Dominant media that serve the US Hispanic Consumer. I have yet to hear our media companies, our ad agencies and other sources bringing forth the notion of what has happened in the last four years to the growth of the US Hispanic Market due to recent immigration patterns. In 2010 there were 50.2 Million Hispanic in the US. In on decade, the 2020 Census detailed the that US Hispanic population grew by 11.9 Million or + 24%. In just four years since the 2020 Census, the possibility that the US Hispanic Consumer base grew by 10-12 Million is in the realm of possibility or by a 19%, due to recent immigrant growth. I am not here to discuss the political issue surrounding the influx of immigrants into the US, but I am here to highlight:
- Our Hispanic Consumer base could have a growth of +15-20 Million in 4 years and projected out to average growth over 10 years in the 2030 Census could reach +30% or 80-85 Million US Hispanic Consumers. That’s clout.
- Close to 100% of the US Hispanic Consumer Base growth is Spanish Dominant Hispanics in the last 4 years.
- Hispanic TV, Radio and other media are going to enjoy a real bonanza of new viewers, listeners and readers
- With this growth, the hierarchy of US Hispanic Market and their relationship to mainstream markets will be impacted dramatically, since a good portions of this new immigrant consumers group is congregating in the largest US Hispanic Markets in the US.
- The Hispanic composition of our top markets will grow. LA, NY, Miami, Chicago, Dallas, etc have become much larger and important markets, due to US Hispanic Consumers.
- The Hispanic composition of markets besides the Top 5 will grow and change not only the US Hispanic Market ranking but re-organize mainstream markets into a new ranking order.
- The US Hispanic Market is leading the growth opportunity in the US.
Lopez Negrete Communications launches Influencer Proprietary Tool with Call to Action for Bilingual and Bicultural Creators to Join
Lopez Negrete Communications unveiled its innovative proprietary tool, the Latino Network of Creators (LNC) with a call to action for all Hispanic content creators across the United States to join. The tool currently houses over 600 Latino U.S.-based content creators.
Michelle Vann named EVP of Multilingual Marketing Services at MotionPoint
MotionPoint hires Michelle Vann as Executive Vice President of Multilingual Marketing.
La Pluma del Circulo – Alberto Camino -”Kinky Viking Funeral Pyre”
El Circulo Creativo USA is curating poetry, short stories, mini short stories, scripts, aphorisms, and articles industry-related by our Industry executives.
La Pluma del Circulo – Hans Trujillo – ”El encanto de la Medusa”
El Circulo Creativo USA is curating poetry, short stories, mini short stories, scripts, aphorisms, and articles industry-related by our Industry executives.
La Pluma del Circulo – Ivar Rodríguez Berlanga – ”Zombie”
El Circulo Creativo USA is curating poetry, short stories, mini short stories, scripts, aphorisms, and articles industry-related by our Industry executives.
La Pluma del Circulo – Luis Rivero ”Typewriter Project”
El Circulo Creativo USA is curating poetry, short stories, mini short stories, scripts, aphorisms, and articles industry-related by our Industry executives.
La Pluma del Circulo – Pablo Buffagni – ”Selección de relatos de retrovisiones”
El Circulo Creativo USA is curating poetry, short stories, mini short stories, scripts, aphorisms, and articles industry-related by our Industry executives.
Global CMO Growth Council Leadership Assembly at Cannes LIONS 2024: Topline Recap and Key Takeaways [REPORT]
For the seventh consecutive year, the Global CMO Growth Council convened its leadership community at the Cannes Lions International Festival of Creativity. This pivotal forum brought together CMOs from top brands around the world to share progress and prioritize leadership initiatives for the remainder of 2024.
NFL Selects MEL to Rally U.S. Latinos to Make Their Voices Heard and Score Votes This Election Season
This year, the NFL partnered with the Hispanic integrated communications agency MEL to launch a non-partisan "Latino Votes" national campaign encouraging U.S. Latinos to vote for their country’s future as part of the NFL Votes initiative. The initiative focuses on three components of the electoral process, voter education, registration, and activation, and encourages eligible voters to actively engage in the upcoming election cycle by helping them prepare for election day.
La Pluma del Circulo – Luis Miguel Messianu, La prisión en la memoria
El Circulo Creativo USA is curating poetry, short stories, mini short stories, scripts, aphorisms, and articles industry-related by our Industry executives.
La Pluma del Circulo – Daniel G. Milan, la estupidez natural en tiempos de la inteligencia artificial
El Circulo Creativo USA is curating poetry, short stories, mini short stories, scripts, aphorisms, and articles industry-related by our Industry executives.
WHY “LA PLUMA”
Pluma means pen in Spanish. It also means feather. But for writers, it means how you craft words, the style you own, the gift cursed upon you to write something in a way no one else can. For copywriters, it’s about distilling a message into single lines that can sell the blandest product in the freshest, yet “on brand” way, and in thirty seconds – sometimes six.
Advertising Ethics in the Age of AI
A deluge of personal and societal threats — from economic inflation to misinformation online to climate change — have left consumers feeling vulnerable. And when consumers feel vulnerable, trusting the brands they engage with becomes even more important.
