Leaders from the U.S. Hispanic advertising industry have joined forces to create the USH Idea Awards—a new industry standard to celebrate outstanding creative achievement in work directed at Hispanic audiences in the U.S. The award will be presented by Círculo Creativo in partnership with the Association of Hispanic Advertising Agencies (AHAA).
Creative
Gloria for 4Gfrom AT&T.
AT&T has partnered with Latin music legend and award-winning singer and songwriter Gloria Estefan to showcase the Android smartphone Impulse 4G™ from AT&T.
NY International Latino Film Festival campaign pokes fun at Hollywood Clichés.
The 2011 New York International Latino Film Festival (NYILFF) highlights the difference between movies and films by ribbing Hollywood clichés.
An Ice-Cold Coke melts an Ice-Cold Heart in new Soccer Ad.
Hispanic soccer fans saw Buscando Coca-Cola, the new ad by Coca-Cola which debuted June 5, 2011, during the broadcast of the 2011 CONCACAF Gold Cup on Univision.
Arias of Draftfcb Chicago winner of YouTube Good Works Cannes Lions.
One of our senior copywriters on the Draftfcb Chicago multicultural team, Alonso Arias, was selected as one of the five GLOBAL winners of the YouTube Good Works Cannes Lions contest! This 48 hour contest gave creatives between 18 and 28 the chance to win a free trip to Cannes to compete in the Young Lions Film Competition as part of “Team YouTube.” Their challenge was to create a video that drives people to petition world leaders to invest in health care for newborn babies, little children and pregnant moms in struggling countries. View YouTube video HERE.
