Tecate Light announced the return of its award-winning ad campaign “Papás”, anchored on the brand’s tagline “Por los que quieren más” or “For those who want more.” Three Spanish-language spots are now airing on Univision, Telemundo, Azteca America and Estrella TV in markets where the beer is available, including Ariz., Calif., and Texas.
Creative
Leo Burnett sweeps Radio Lions.
Leo Burnett won Gold Lions for Radio, Media and Outdoor at Cannes Lions 2010 Festival. The agency network offices earned seven more Lions, including three more Gold Lions in the Radio Category.
Where does Creativity come from?
Create or Else, a new global YouTube Channel founded and curated by Ogilvy & Mather to celebrate what inspires creative ideas, was announced today at a press conference at the Cannes Lions International Advertising Festival.
Ad Shop Staffers to Wear ‘I Look Illegal’ T-shirts to Protest Arizona Immigration Law at Immigrants and Workers Rights Rally.
Mexican art directors, account managers and staff who work at the multicultural advertising agency, Adrenalina, New York, will march in support of immigrants and workers rights and to voice opposition to Arizona’s new immigration law at a rally and march today at Union Square, 14th Street and Broadway.
Adrenalina personnel, including the ad agency’s creative, account management and strategic teams who have visas to work in the U.S., are legal residents and who are U.S.-born Hispanics, will wear white T-shirts conceived and designed by their colleagues bearing the phrase “I Look Illegal.”
Blue Ribbon Rice partners with Horoscopos de Durango.
Blue Ribbon rice, a brand of American Rice Inc., has partnered with Regional Mexican super stars Los Horoscopos de Durango for advertising and promotional efforts.
NBA launches ‘Pobre Garganta’ campaign.
On April 14, the NBA will make history with the debut of the “Pobre Garganta” campaign, which is the NBA’s first major Hispanic targeted campaign under the “éne*bé*a. este es tu juego” brand communications platform.
The American Dream is Alive and Thriving for Talented Latino Creatives.
Recession? Depression? Employment regression?…It’s time for a confession…The “American Dream” has not turned into a nightmare for everyone. For talented Latino Advertising Creatives it should be “dulces sueños” all around. Eduardo Dehesa-Conde / SVP, Group Creative Director, Multicultural, Draftfcb.
