Creative

Pronto has produced 2-:30 TV and radio spots in English and Spanish titled “Nalgas” (rear-ends) to capture market share during tax season.

Sex sells. It’s a common mantra among many in the advertising industry, but is there a line regarding how much sex – either in imagery or innuendo – is too much? Over half of Americans (56%) say they are bothered by the amount of sexual imagery in the advertising they see. One-quarter (25%) say they are very bothered by the amount while one-third of U.S. adults (32%) are somewhat bothered. Almost two in five (37%) say they are not at all bothered by the amount of sexual imagery they see in advertising and 6% of Americans say they do not see any sexual imagery in advertising.

The Texas Department of Transportation (TxDOT) launched a series of mini telenovelas this month in an effort to extend the message to the Hispanic community about the consequences of drinking and driving. TxDOT is one of the first U.S. state agencies to tackle the dangers of drinking and driving through the telenovela format, which is very popular in the Spanish-speaking community.

With shopping season in full swing, advertisers are rolling out their holiday-themed ads, many of which are sure to feature a cartoon reindeer or other festive animated character.

While the many benefits of using animation in TV ads are clear, new research from The Nielsen Company suggests that, although marketers have a lot to gain with animated ads, they may be sacrificing audience engagement with commercials that don’t resonate as well with savvy consumers.

Available at HispanicCMO.com

Most everyone has felt it at some point. The commercial on television ends and there is still uncertainty about exactly what product or service that commercial was selling. You’re not alone in that feeling of confusion. Three-quarters of Americans (75%) say they have found a commercial on TV confusing. One in five (21%) often find commercials on television confusing while 55% say they find commercials confusing not very often. Just 14% say they never find commercials on television confusing and 11% do not watch commercials on TV.

  Just like the movie ‘A Day without a Mexican’ that famously presented the impact the Mexicans have on the economy of California, now imagine based on the wishes of some executives in our industry that would like to see Spanish-Language media die a miserable death.

Acting on the changing lifestyles that dictate how today’s modern Latinos consume media, and in a bold departure from traditional advertising, Mazda North America is breaking new ground in the U.S. Hispanic Market by pairing with Diamante Productions, a company that has featured the new Mazda2 in a music video by the internationally acclaimed urban duo, Angel & Khriz, for the car’s national debut in dealers across the country now.

Farmers Insurance will launch its latest national Hispanic TV advertising campaign this coming Monday, August 16, produced by it’s Hispanic Agency of Record, Accentmarketing.