Hispanic soccer fans saw Buscando Coca-Cola, the new ad by Coca-Cola which debuted June 5, 2011, during the broadcast of the 2011 CONCACAF Gold Cup on Univision.
Creative
Arias of Draftfcb Chicago winner of YouTube Good Works Cannes Lions.
One of our senior copywriters on the Draftfcb Chicago multicultural team, Alonso Arias, was selected as one of the five GLOBAL winners of the YouTube Good Works Cannes Lions contest! This 48 hour contest gave creatives between 18 and 28 the chance to win a free trip to Cannes to compete in the Young Lions Film Competition as part of “Team YouTube.” Their challenge was to create a video that drives people to petition world leaders to invest in health care for newborn babies, little children and pregnant moms in struggling countries. View YouTube video HERE.
AMTRAK continues ‘My Track to Success’.
Amtrak has refreshed and relaunched its popular Acela Express advertising campaign, “My Track to Success.” The print and online campaign features notable African Americans and Hispanics in business, community, stage and screen including The Apprentice: Season Four winner and entrepreneur, Dr. Randal Pinkett, Telemundo affiliate President Julissa Marenco, TheRoot.com Publisher Donna Byrd, Ballet Hispanico Director Eduardo Vilaro and Actor/Activist/Entrepreneur Lamman Rucker.
Bromley Communications named 2011 ARF David Ogilvy Award Finalist.
Bromley Communications, LLC was named a finalist in the ARF David Ogilvy Awards for its work with the Progresso soup brand in the Shopper Marketing category. The ARF David Ogilvy Awards for Excellence in Advertising Research celebrate the extraordinary and/or creative use of research in the advertising development processes of research firms, advertising agencies, and advertisers.
Miami Ad School en Espanol launches
Available at their Miami, Florida location, Miami Ad School en Espanol is a 2-year program in art direction and copywriting taught primarily in Spanish by leading Hispanic creatives. In their 2nd year, students can study and intern in various multicultural agencies in the US, Latin America and Spain. These programs are unique in preparing creatives for the nuances of the Hispanic market in the USA and abroad. The programs are to begin in the summer of 2011.
Allstate introduces ‘Mala Suerte’ in new Hispanic ad campaign.
Steeming from the success of its national general market advertising campaign “Mayhem,” Allstate has introduced “Mala Suerte” to Hispanic audiences to highlight the protection, value and peace of mind that Allstate provides when bad things happen.
Miller High Life says ‘No’ to Multi-Million Dollar Sponsorships.
In an era of high-priced endorsement deals and costly sponsorships, Miller High Life is breaking away from the norm by sponsoring something that’s actually worthwhile – YOU.
