Creative

Yahoo! en Español and the Ram Truck brand announced the launch of La Banda Ram, the first dedicated Mexican regional music channel.

Andy Garcia has signed with Dark Light Pictures for representation as a commercial director. In his debut with the company, Garcia has directed a campaign for Whirlpool and Buenos Aires agency Madre that will air across Latin America and South America.

On October 26, Univision and Millward Brown presented a webinar in the “Hispanic 411: Insights to Grow Your Business” series that showcased creative that works. Led by myself and David Burgos, vice president at Millward Brown and co-author of “Marketing to the New Majority: Strategies for a Diverse World,” the goal of the interactive session was to help marketers and agency professionals develop creative that engages Hispanics.

Leaders from the U.S. Hispanic advertising industry have joined forces to create the USH Idea Awards—a new industry standard to celebrate outstanding creative achievement in work directed at Hispanic audiences in the U.S. The award will be presented by Círculo Creativo in partnership with the Association of Hispanic Advertising Agencies (AHAA).

AT&T has partnered with Latin music legend and award-winning singer and songwriter Gloria Estefan to showcase the Android smartphone Impulse 4G™ from AT&T.

The 2011 New York International Latino Film Festival (NYILFF) highlights the difference between movies and films by ribbing Hollywood clichés.